Alejo Igoa, a top Latin digital creator who has 120 million YouTube subscribers, has signed with WME for worldwide representation in all areas.
WME will work with Igoa — who is from Argentina — to expand his touring, media and digital content businesses, while building out his brand partnerships, books, ventures and licensing verticals. He did not previously have representation.
On his YouTube channel, Igoa focuses on highly energetic, family-friendly content centered around “24-hour” survival challenges, pranks — and extravagant experiments. Igoa’s most YouTube popular video to date is “Underwater 100 Mystery Buttons.. Only 1 Will Let you ESCAPE the Box!!” with more than 136 million views. In his videos, he’s backed by an ensemble cast of recurring friends, family members and other creators. Igoa also counts 15 million Instagram followers and 6.9 million on TikTok.
In April 2026, Igoa made his live show debut with “El Show de Alejo Igoa,” in which he performed before than 70,000 people across seven sold-out shows at the Movistar Arena in Buenos Aires, Argentina.
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Earlier this year, the 29-year-old Igoa became the first Latin creator to receive the YouTube Red Diamond Creator Award for surpassing 100 million subscribers. In addition, Igoa this year was awarded a pair of Guinness World Records: one for “most subscribers for a Spanish-language channel on YouTube” and another for “most subscribers for a Spanish-language entertainment channel on YouTube.”
WME touts itself as the leading global talent agency for Latin talent, whith a roster of clients that includes Ana de Armas, Anitta, Becky G, Bizarrap, Camila Cabello, Carín León, Carlos Alcaraz, Eva Longoria, Guillermo del Toro, Ivan Cornejo, J Balvin, Juanes, Julieta Venegas, Lin-Manuel Miranda, Maluma, Natanael Cano, Oscar Isaac, Pitbull, Selena Gomez, Shakira and Tainy.
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