U.S.-based Pragda continues its foray into all-rights theatrical and digital distribution with the acquisition of North American rights to Nicolás Pereda’s latest pic, “Everything Else Is Noise” (“Todo lo demás es ruido”) ahead of its debuts at the Toronto Film Festival (TIFF) and the New York Film Festival (NYFF).
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This marks the second pick-up from the 20+-year old company better known for academic licensing and cultural programming of Ibero-American cinema, following its acquisition of the Chilean historical drama “The Red Hangar” by Juan Pablo Sallato.
Since its world premiere at this year’s Berlin Film Festival, “Everything Else Is Noise” has snagged accolades across the international festival circuit, including the Grand Prix at the Buenos Aires Independent Film Festival (BAFICI).
Not unlike his previous pics, “Everything Else Is Noise” is a dialogue-driven ensemble comedy packed with cringe humor.
It stars the prolific Mexican-Canadian auteur’s favorite band of collaborators, led by Teresita Sánchez (“Flies”), Luisa Pardo, Lázaro G. Rodríguez and Francisco Barreiro.
Sanchez plays Tere, a cello musician-composer in whose apartment Rosa (played by Rosa Estela Juárez Vargas), a contemporary music composer, arranges her first television interview.
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What starts out as a routine professional interview soon spirals into an absurdly funny portrait of the rivalries, loyalties and affections shared by three women. Interrupted by power outages, a relentlessly barking dog and the unexpected arrival of a celebrated composer, the conversation steadily unravels. As the interview falls apart, long-buried family dynamics and artistic tensions come to the surface, exposing the fragility of prestige and the resilience of human connection with deadpan humor and sardonic wit.
The acquisition also includes a broader partnership between Pragda and Pereda. Apart from “Everything Else Is Noise,” the company has acquired the filmmaker’s complete filmography of nearly 20 pics, which it plans to bring to North American audiences through theatrical screenings, retrospective programs, educational distribution and digital releases. This would include “Summer of Goliath,” which took home the Venice Horizons best film award as well as top prizes from Chile’s Valdivia and Bafici in 2010.
“What really captured me about ‘Everything Else Is Noise’ is how risky and hilariously political the film is— the kind of film we so need nowadays,” said Marta Sánchez, CEO of Pragda. “We are especially excited to begin a broader collaboration with Nicolás Pereda, whose body of work represents one of the most distinctive voices in contemporary cinema. Nicolás has built an internationally recognized canon that has screened at leading festivals including Berlin, Cannes, Venice, Toronto and Locarno. Now is the time for wider North American audiences to celebrate his talent fully.”
The film plays at the Wavelengths sidebar of TIFF51, which runs Sept. 10-20 and in the main section of the 64th NYFF, taking place over Sept. 25 – Oct.12.
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