Digital Brand Architects has signed prominent lifestyle creators Shannon Hart and Mya’Danielle Smith as part of its ongoing effort to partner with female entrepreneurs who have influential voices and a desire to build businesses.
Hart is a registered nurse and lifestyle creator who is married to New York Knicks star Josh Hart and the mother of twin boys. Shannon Hart has established herself as a voice among the extended Knicks and NBA community, in addition to drawing followers with content revolving around family, beauty, wellness and sports culture.
From her home base in Philadelphia, Smith juggles a range of pursuits including real estate, sports, fashion, design and community leadership. Smith gained prominence in sports circles earlier this year when she married Philadelphia Eagles wide receiver DeVonta Smith.
Hart and Smith are the epitome of rising-star creators who are finding incredible opportunities within the creator economy to build online communities as well as hard assets such as consumer products. Creators that have authentic connections to sports and other lifestyle verticals are invaluable to marketers.
Another prime example is another recent DBA signing, Cherry Beagles. The London-based creator is the co-founder of 400 Club with Morgan Riddle, a female-led sports and culture platform that aims to blend sports, fashion, lifestyle and community for young women. Other signings in this arena include Gracie Kramer, Vic Jacobi, Treasure Wilson and Madison Appel.
Active since 2010, Digital Brand Architects has been a pioneer in creator representation. Under the direction of founder and CEO Raina Penchansky, DBA was among the first talent representation firms to recognize the flywheel power of building on social media communities with marketers, corporate partners and entrepreneurial pursuits.
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(Pictured: Mya’Danielle Smith and Shannon Hart)