If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
Brad Pitt is in the doghouse.
In a new video ad spot for the De’Longhi Magnifica Duo espresso maker, the Oscar winner is roommates with and talks to a pack of 16 dogs.
Yes, he talks with the dogs. The pooches’ barks are subtitled.
Pitt appears in the ad, which was directed by Spike Jonze, being greeted by the dogs in his living room shortly after waking up. A Golden Retriever asks him, “Slept in, huh?”
Pitt replies, “No, it’s normal time.”
As he begins to prepare his espresso, another dog tells him to “make a hot” one.
A Dachshund says, “No coffee for you until you improve your attitude.”
The ad then cuts to another morning, where a dog reprimands Pitt for not cleaning up the previous evening.
Pitt tries to explain, “I got in so late last night.”
The dogs won’t have it, with one saying, “No coffee for you ‘til you do your dishes.”
The campaign’s title “Hot or Cold, Always Perfetto” is built around the idea that there is not one perfect way to make an espresso.
“At De’Longhi, we believe that Perfetto is the spirit of immersing yourself in your coffee moment, Italian style. But perfected to your taste,” said Aparna Sundaresh, global chief marketing officer at the De’Longhi Group. “Our Duo range is designed to do exactly that – it serves up your perfetto, your way – hot or cold. Through every season and every mood. Together with Brad Pitt, Spike Jonze and [creative agency] LOLAMadrid, we have created a campaign that encapsulates this duality – the wins and misses, the hot and cold that swings into every moment.”
The campaign launches globally on Sept. 9 and will roll out across broadcast, digital and social platforms It will also be supported by a Perfetto Barista influencer campaign.
The De’Longhi Magnifica Duo is available now for $999.95 at DeLonghi.com and select retailers nationwide.
Read more Levan Koguashvili Brings ’90s Georgia to Venice With Comedic Drama ‘Guria’
Watch the full Pitt spot below.
