Sydney Sweeney stripped down for a steamy new ad for Novig, the latest sports betting app and prediction marketing for fans of football, baseball, soccer, tennis and more.
The “Euphoria” star goes nude in the ad and poses with a variety of sports equipment, like footballs, basketballs, a hockey net and other athletic gear.
“Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports,” Sweeney says as she poses nude atop a basketball hoop and covers herself with basketballs and footballs.
The ad continues with a provocative montage of Sweeney in different athletic uniforms, like a hockey goalie’s mask, football pads, a baseball catcher’s helmet and a Novig jersey. After repeating the word “sports” several times, she breaks a set of racked billiard balls and lies on top of the pool table: “You can’t trade this. I just look good here,” she says.
Sweeney also clarifies that there’s “no betting on wars or deaths and no politics,” such as other popular prediction markets like Kalshi, Polymarket and others. “Just you, your takes and sports,” she says (while posing nude with a soccer ball).
The Novig ad is the latest steamy promotional that Sweeney has starred in; she’s posted several risqué videos for her lingerie brand Syrn that she launched early this year. She also found herself in hot water last year after appearing in a jeans ad for American Eagle that many people found controversial online due to its play on “good genes.”
In the film world, Sweeney will next star in “The Housemaid’s Secret,” the sequel to her hit adaptation of “The Housemaid” novel last year. She’s also got Netflix’s “Gundam” movie on her slate, along with StudioCanal’s “The Custom of the Country.”
Watch the full Novig ad below.