{"id":1115,"date":"2026-06-01T12:07:44","date_gmt":"2026-06-01T12:07:44","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=1115"},"modified":"2026-06-01T12:07:44","modified_gmt":"2026-06-01T12:07:44","slug":"conecta-magaluz-mallorca-buzz-titles-ai-whats-shocked-in-tv-latin-americas-microdrama-bonanza-and-other-takeaways","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=1115","title":{"rendered":"Conecta Magaluz-Mallorca: Buzz Titles, AI, What\u2019s Shocked in TV, Latin America\u2019s Microdrama Bonanza and Other Takeaways"},"content":{"rendered":"
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\n\tUnspooling over May 25-28 in the Meli\u00e1 Calvi\u00e0 Beach Hotel at Magaluf, Mallorca, the 10th anniversary of edition Conecta afforded extraordinary vistas of Magaluf Bay, its turquoise Mediterranean waters worthy of laptop wallpaper.\u00a0<\/p>\n

Read more BBC Director of Comedy Jon Petrie Exits to Join Hat Trick Productions<\/a><\/p>\n

\n\tBowing an all-in-one boutique model, Conecta Magaluf Mallorca was attended by 400 delegates, including executives from HBO Max, Prime Video, YouTube, France TV, RAI, RTVE, SkyShowtime, TVI, Atresmedia, Telemundo Studios, Mediaset Italia, Movistar Plus, 3Cat\u00a0and Balearic Islands pubcaster IB3.<\/p>\n

\n\t\u201cOur new, more compact and all-in-one format is focused on facilitating connections and maximising the value of time spent together, which we believe is far more efficient for everyone,\u201d Conecta Magaluf-Mallorca director G\u00e9raldine Gonard said at a closing session.<\/p>\n

\n\tBeyond classic sea vistas, Conecta Magaluf-Mallorca\u2019s conference strand also allowed delegates a rapid, often incisive catch-up on the state of the international TV business, as well as how cutting edge tourist concerns have become a new driver for part of the film-TV industry.\u00a0<\/p>\n

\n\tAlso often stage center was Mallorca\u2019s emerging film industry. That needs to be taken seriously. In 2025, according to Cannes March\u00e9 du Film\u2019s Focus report, Spain produced 426 feature films, up 30% on 2024 and nearly twice the volume of France (228). One driver, the report says, is not only national but regional support schemes. \u00a0<\/p>\n

\nTakeaways from Conecta Magaluf-Mallorca:\u00a0 \u00a0<\/strong><\/p>\n

\nThe Long Tail Wags the Dog: Global Streamer Viewing<\/strong><\/p>\n

\n\tConecta Fiction began with a bang: Jonathan Broughton at Plum Research drilling down on key global streamer metrics. SVOD began as DTC, for instance, accounting for 98% of business in 2014. It is now becoming increasingly BTC with DTC set to rep 76% of turnover in 2029 and BTC \u2013 led by advertising \u2013 up to 24%. Most important of all, however, a stunning 90% of views and 75% of titles viewed takes place on the long tail: Think \u201cStar Trek,\u201d \u201cDark,\u201d \u201cArcher\u201d and \u201cPrimal,\u00b7 not first run-hits such as \u201cSquid Game.\u201d That has given rise to a new superclass, which Broughton dubs Neo-Evergreens.<\/p>\n

\nMallorca Reigns<\/strong><\/p>\n

\n\tConecta\u2019s May 27 Pitch sessions prized multiple local titles, such as \u201cMallorca Things to Do,\u201d an RTVE Play Award winner, produced by Palma de Mallorca-based Bastera Films, behind 2025 Toronto Fipresci prize winner \u201cForastera.\u201d Other winners linked Mallorcan companies with prime players on Catalonia\u2019s film-TV scene, which is surely one way to go for the island\u2019s industry. One case in point: \u201cNaked,\u201d a Triodos Bank Award laureate, is co-produced by Empatic Films (\u201cFav\u00e0ritz,\u201d \u201cRock Bottom\u201d) and Barcelona\u2019s Corte y Confecci\u00f3n de Pel\u00edculas, behind Canneseries winner \u201cPerfect Life\u201d and Cannes Festival laureate \u201cSir\u0101t.\u201d<\/p>\n

\nBuzz Titles<\/strong><\/p>\n

\n\tOne buzz Conecta project, \u201cTo Catch an Old Lady,\u201d captures the emotional indigence of advanced age, turning on an elderly woman who attempts to commit a crime serious enough to get locked up with the only friend left to her. Others impressed by their ingenious use to narrate effect of a Mallorcan setting.\u00a0 In Germany\u2019s \u201cIdyllic,\u201d from Brains Narrative Studio, a Mallorca-set cozy crime series which won Tallinn\u2019s TV Beats Forum Award, a retired British-German couple investigate murders before discovering they live inside a VR retirement simulation. Its creators were inspired by their vision of Mallorca as \u201can idyllic place to end your days, but almost too good to be true,\u201d they told Variety<\/em>.<\/p>\n

\nLatin America: Microdrama Leader<\/strong><\/p>\n

\n\tNo line was longer for any session at Conecta Magaluf Mallorca than the May 27 Focus on Microdrama: The Game Is On \u2013 When to Make Your Move. The game is most certainly on, Omd\u00eda\u2019s Maria Rua Aguete said at Conecta Magaluf Mallorca, noting that Brazil reached 24 million monthly active microdrama users in 2025 and Mexico 20 million. \u201cBrazil and Mexico are already demonstrating the scale that this format can achieve outside China,\u201d Rua Aguete said. \u201cWhat we are seeing is not simply the growth of a new content category but a fundamental shift in how audiences consume entertainment on mobile devices,\u201d she added, noting 75% of video consumption now takes place on smartphones. Via Variety<\/em>, Brazilian media giant Globo announced a new microdrama just before last week\u2019s Rio2C, the soccer-themed \u201cQuando o Cora\u00e7\u00e3o Entra em Campo.\u201d Globo\u2019s catalog of 25 microdrama titles takes in five original productions, nine spinoffs of telenovela characters, and 11 internationally licensed titles. That, however, may just be the beginning.<\/p>\n

\nThe Rise and Rise of Spain<\/strong><\/p>\n

\n\tAll major categories have Neo-Evergreens: Serials (\u201cBreaking Bad\u201d), anime (\u201cOne Piece\u201d), kids (\u201cVictorious\u201d) and procedurals (\u201cSeinfeld\u201d). So do countries. In 2018, for example, \u201cMoney Heist\u201d (\u201cLa Casa de Papel\u201d) broke out as Netflix\u2019s first true global non-English blockbuster. So 2018 was one of Netflix\u2019s best years ever for Spain? Not at all. Hours watched of Spanish content on Netflix top 40 markets has increased 73% from 2018 to now, according to Plum Research. Two factors look to be at work. While it still has new hits, Netflix Spain now has a long tail.\u00a0 And diversity of consumption has never been higher. Other territories outside export markets (the U.S. Brazil, Mexico, Argentina and France) for Spanish-language content repped 35% of total viewing hours in 2018. That number had climbed to 45% by 2024. \u00a0<\/p>\n

\nSpain\u2019s Comedy Surge<\/strong><\/p>\n

\n\tAnnounced May 27, over half Conecta\u2019s Pitch prizes went to comedies, including Jos\u00e9 Luis Rugeles\u2019 \u201cRookies,\u201d from Colombia\u2019s Rhayuela Films and \u201cBreakdowns,\u201d from Argentina\u2019s Lab Producciones. RTPA\u2019s Luc\u00eda Herrera, head of programming at RTPA, the state TV of Spain\u2019s Asturias, drilled down on at Conecta on rural sitcom \u201cCoworkinaos,\u201d its first co-production with neighbor Galicia\u2019s RTVG. RTVE executive producer Mar D\u00edaz said Spain\u2019s nationwide pubcaster was looking for comedies. Comedy is on the rise. Reasons? \u201cSpain has seen some surprising hits in the comedy genre, like Netflix\u2019s \u2018Animal\u2019 and \u2018Macho Alphas,\u2019 which reinvent comedy to a large format sale potential,\u201d The Wit\u2019s Caroline Servy said earlier this year. Also, they offer a lighter way into contemporary concerns.<\/p>\n

\nA TV Talent to Track: Victoria Mart\u00edn\u00a0<\/strong><\/p>\n

\n\tIt was no coincidence that Conecta Magaluf Mallorca climaxed May 27 with a special screening of \u201cMany People Need to Die,\u201d Few comedies have tackled Millennial angst with such withering realism, nailing how its members\u2019 searing frustration at living lives imposed by older generations prompt acts of outrageous LOL egotism, such as when the hoity-toity Elena, married to a 60-year-old millionaire, passes off benzo-popping B\u00e1rbara, her lifelong friend, as a junkie she\u2019s offered to accompany for a day. A Canneseries world premiere, the Movistar Plus original, co-produced again by Corte y Confecci\u00f3n de Pel\u00edculas, certainly marks out YouTube-podcast comedian Mart\u00edn as a talent to track.\u00a0<\/p>\n

Read more Mahesh Babu\u2019s AMB Cinemas to Host Imax\u2019s Hyderabad Return Ahead of \u2018Varanasi\u2019 Release (EXCLUSIVE)<\/a><\/p>\n

\nThe Pain in Spain<\/strong><\/p>\n

\n\tThat said, Spain and especially public broadcaster RTVE, is hurting. Spain stands out in non-fiction as the second biggest importing territory in the world for formats, after the U.S., suggested The Wit\u2019s Caroline Servy at a keynote on the formats business. Over 2025-26, Spain has launched 19 new adaptations, led by RTVE with 12, and six a piece by Atresmedia and Mediaset, she announced. Format adaptation can be highly cost-efficient, of course. It is sad, however, when a public broadcaster has to count so much the cost.\u00a0<\/p>\n

\nTourism: an Ever Bigger AV Driver<\/strong><\/p>\n

\n\tBrazil\u2019s Tourist Board Embratur has launched eight film-TV-gaming-YouTube initiatives to support sustainable development for its tourist industry. Conecta Magaluf-Mallorca hosted the world premiere of \u201cMallorca Confidential,\u201d a noirish gypsy drug queenpin thriller produced by Mallorca\u2019s Cin\u00e9tica. Equally, held in association with the Calvi\u00e1 Town Council, Conecta this year was financed via the Balearic island\u2019s\u00a0 Sustainable Tourism Tax (ITS). \u201cInvesting ITS funding in Conecta is perfect exemplifies our tourist strategy, supporting quality and deseasonalized tourism which generates year-round returns at nil territory consumption cost,\u201d Jaume Bauz\u00e1, the Balearic Islands\u2019 Councillor for Tourism, Culture and Sports said at Conecta\u2019s closing ceremony.\u00a0<\/p>\n

\nArtificial Intelligence \u00a0<\/strong><\/p>\n

\n\tConecta\u2019s AI focus was organized not as a panel but debate with speakers aligned in practitioner and concerned camps. Some of them called for larger protocols. The European Union already has one via its AI Act, in force from August 2024. On May 26, Spain\u2019s government approved a bill for its enforcement in Spanish law. Meanwhile, on May 29, \u201cThe Book of Life\u201d director Jorge Guti\u00e9rrez pulled out of Amazon\u2019s genAI animation initiative, just days after announcing his involvement. Expect the backlash, posing risks of fandom ostracism for any significant animator seemingly endorsing AI, to play out at late June\u2019s Annecy Festival. \u00a0<\/p>\n

\nWhat\u2019s Shocked in the Last 10 Years, or May Shock in the Future<\/strong><\/p>\n

\n\tConecta Magaluf-Mallorca\u2019s conference strand closed with a panel in which analysts and journalists confessed what had amazed them during the last 10 years, as well as suggesting some of the next big calls.\u00a0<\/p>\n

\n\t\u201cWe talk about globalization but I\u2019ve met with more local companies that are more important than ever. The shocking thing now is that actually there is less U.S. dominance of shows of original content, but more local and regional content going around in the world,\u201d said Omdia\u2019s Rua Aguete.\u00a0<\/p>\n

\n\tBrazil, Flanders and Indonesia are current hot spots, said another speaker who voiced their concern for the future of state-backed TV operators which accounted in 2024 for 56% of all TV fiction titles produced in Europe, compared to 14% for global streamers.\u00a0<\/p>\n

\n\tAs long as regulation ensures that big events \u2013 sports, Eurovision \u2013 are reserved for public broadcasters, they will bring people together in front of TV screens, said Laure Steinville at Glance.<\/p>\n

\n\tWhat\u2019s most shocking, often, is what hasn\u2019t happened. Spanish companies still labor under fiscal pressures, noted Irene Jim\u00e9nez at Audiovisual 451. \u201cMany things have happened [in Spain], but in some ways it\u2019s as if nothing has changed at the same time.\u201d<\/p>\n

\n\t\u201cI have access to something like 45 billion data points on audiences and what they\u2019re watching across the world. It actually doesn\u2019t do that much in terms of designing a show,\u201d said Plum Broughton. \u201cWhat is still very true is that they can help people understand what\u2019s done well. But still a machine can\u2019t yet produce something which is authentic and credible and creative.\u201d<\/p>\n

\n\tWhat has happened with the emergence of global platforms, at least for Latin America, is \u201ca cross-pollination of storytelling, between more plot-driven Anglo storytelling and in the Latino case, more character-driven storytelling,\u201d Manuel Mart\u00ed, at Cohn-Duprat, told Variety<\/em> during Conecta Magaluz-Mallorca.\u00a0We are still living that reality now.<\/p>\n

Read more Zee Lands FIFA Soccer Rights for India, Covering World Cups Through 2034<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Conecta Magaluz-Mallorca takeaways: AI, buzz titles, Spain\u2019s comedy surge, the importance of long tail for global streamers and a TV talent to track.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":1114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[663,1104,674,1105,24,1106],"class_list":["post-1115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-artificial-intelligence","tag-conecta-magaluz-mallorca","tag-corte-y-confeccion-de-peliculas","tag-mallorca","tag-microdramas","tag-movistar-plus-2"],"yoast_head":"\nConecta Magaluz-Mallorca: Buzz Titles, AI, What\u2019s Shocked in TV, Latin America\u2019s Microdrama Bonanza and Other Takeaways - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=1115\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conecta Magaluz-Mallorca: Buzz Titles, AI, What\u2019s Shocked in TV, Latin America\u2019s Microdrama Bonanza and Other Takeaways - 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