{"id":143,"date":"2026-05-18T11:05:59","date_gmt":"2026-05-18T11:05:59","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=143"},"modified":"2026-05-18T11:05:59","modified_gmt":"2026-05-18T11:05:59","slug":"brazils-embratur-spearheads-8-pronged-strategy-to-boost-film-tv-online-gaming-tourism","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=143","title":{"rendered":"Brazil\u2019s Embratur Spearheads 8-Pronged Strategy to Boost Film, TV, Online Gaming Tourism"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tBrazil\u2019s Tourism Board, Embratur, is spearheading an eight-pronged strategy to boost audiovisual-inspired tourism in the country. After all, studies reveal that some 90 million people worldwide choose their holiday destinations based on what they\u2019ve seen on films, TV series and digital games.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=141\">Lola Quivoron\u2019s Thriller \u2018El Dorado\u2019 Boarded by Films du Losange as Production Wraps in Southern France<\/a><\/p>\n<p>\n\tCase in point: Dubrovnik, Croatia is still overwhelmed by tourists keen to see where Cersei Lannister\u2019s walk of shame took place in \u201cGame of Thrones.\u201d \u00a0Rio de Janeiro and its celebrated carnival probably first caught the world\u2019s attention with the 1959 Oscar-winning classic, \u201cBlack Orpheus.\u201d More contemporary gems such as \u201cCity of God,\u201d \u201cElite Squad\u201d and \u201cFour Days in September\u201d showcased a grittier but still compelling city. But Embratur is also keen to lure people away from the well-trodden beaches of Rio de Janeiro.<\/p>\n<p>\n\tKleber Mendon\u00e7a\u2019s \u201cThe Secret Agent,\u201d which received four Oscar nominations, won four key awards in Cannes last year and swept the Premios Platino in April, has shone a spotlight on the state capital of Recife, where it was shot.<\/p>\n<p>\n\tAround three years ago, with the revival of policies aimed at strengthening the audiovisual industry, Embratur began developing a portfolio of projects designed to connect with the audiovisual sector in partnership with the federal government, film commissions, third-sector institutions, film festivals, producers and sales agents.<\/p>\n<p>\n\tIt was the first time in the agency\u2019s 60-year history to work hand-in-hand with the audiovisual sector.<\/p>\n<p>\n\t\u201cFor Embratur, strengthening this connection between culture, image and tourism is a powerful international promotion strategy, capable of turning curiosity and greater awareness of Brazil into real journeys. At the same time, it helps strengthen the creative economy, expand Brazil\u2019s global visibility and support more sustainable development for both tourism and the audiovisual sector,\u201d says Roberto Gevaerd, director of management and innovation at Embratur.<\/p>\n<p>\n\t\u201cIncreasing the international reach of Brazilian audiovisual productions is also a way of promoting Brazil to the world. Audiovisual storytelling has a unique power to spark curiosity and emotional connection \u2014 when cinema showcases Brazil\u2019s landscapes, stories and culture, it also inspires travel and brings people closer,\u201d he adds.<\/p>\n<p>\n\tThese eight initiatives now form the core of Embratur\u2019s still building audiovisual strategy:<\/p>\n<p>\n<strong>Screen Brasil<\/strong><\/p>\n<p>\n\tIntroduced last year in partnership with Projeto Paradiso in a bid to fortify the presence of Brazilian cinema in the global arena, Screen Brasil selects three projects and their respective sales agents.<\/p>\n<p>\n\tThe winners of the second edition are being announced May 18 at Cannes March\u00e9 du Film where they will be awarded $15,000 each towards the distribution, promotional and marketing efforts tied to their films.<\/p>\n<p>\n\tScreen Brasil will introduce two application rounds \u2014 one in late 2026 and another in early 2027 \u2014 to better align with year-round festival and sales agent negotiations. The release window has also been extended from six to 12 months, giving distributors greater flexibility in scheduling releases.<\/p>\n<p>\n<strong>HBF+Brazil<\/strong><\/p>\n<p>\nLaunched last year, the alliance between the Rotterdam Film Festival\u2019s Hubert Bals Fund (HBF) with Brazil\u2019s Projeto Paradiso, RioFilme, Spcine and Embratur, dubbed HBF+Brazil, backs the early development of fiction pics by Brazilian filmmakers working on their second or third feature film. Grants worth $11,600 (\u20ac10,000) are doled out to the selected films, mainly from S\u00e3o Paulo and Rio de Janeiro. Last year saw a total of 10 features receive grants. Embratur, for its part, will support two projects this year, bringing up the total to 11.<\/p>\n<p>\n\tTo mark the second edition, the initiative\u2019s partners will host a panel discussion at the March\u00e9 du Film in Cannes on Monday May 18. It will feature panelists Tamara Tatishvili, Head of the Hubert Bals Fund (Netherlands), Frank Hoeve, Baldr Film (Netherlands), Ivan Melo, CUP Filmes (S\u00e3o Paulo) and Tatiana Leite, Bubbles Project (Rio de Janeiro).<\/p>\n<p>\n<strong>Public Call for Short Films \u2013 \u201cBrasil com S\u201d<\/strong><\/p>\n<p>\n\tFor the third consecutive year, Embratur has launched the public call for short films \u201cBrasil com S,\u201d its first initiative among the eight, where it backs five short films a year in a bid to discover new talent and drive up national film production.<\/p>\n<p>\n\tProjects span all genres, from fiction, animation to documentary and other non-serialized formats. Selected projects receive mentorship in production, directing, and screenwriting through a partnership with Projeto Paradiso and Paradiso Multiplica. The completed films premiere at the Tiradentes Film Festival before being showcased to sales agents at the Clermont-Ferrand International Short Film Festival.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=139\">Spcine Driving Efforts in Cannes to Hike International Reach of S\u00e3o Paulo\u2019s Audiovisual Industry<\/a><\/p>\n<p>\n\tTo date, the program has developed nine award-winning short films, with five more currently in mentorship.<\/p>\n<p>\n<strong>Support for National and International Brazilian Film Festivals<\/strong><\/p>\n<p>\n\tThrough strategic sponsorships, Embratur funds and activates film festivals in Brazil and abroad, using cinema as a bridge between audiovisual storytelling and tourism.<\/p>\n<p>\n\tIn the past three years alone, Embratur has backed major festival events including the S\u00e3o Paulo International Film Festival, Gramado Film Festival, Tiradentes Film Festival, Rio2C, Rio Film Festival, Brazilian Film Festival of Paris, Brazilian Film Festival of Toronto and the Cartagena Film Festival, among others.<\/p>\n<p>\n<strong>Partnership with Netflix <\/strong><\/p>\n<p>\n\tInspired by successful Netflix campaigns in France and Spain, the partnership launched a virtual travel guide featuring itineraries and experiences tied to popular Netflix titles that highlight the destinations and culture Embratur wants to promote.<\/p>\n<p>\n\tEight guides are set to launch by December, with editions focused on the Amazon region and Brazil\u2019s beaches already live.<\/p>\n<p>\n\t\u00a0\u201cWe\u2019ve continued developing these projects with Netflix, producing a number of series and, this June, launching a new project focused on the cities hosting the Women\u2019s World Cup. The idea is always the same: to showcase Brazil in ways that feel organic rather than obvious. Across every project, our goal is to put Brazil on screen through authentic stories, places, and experiences, says Christiano Braga, Embratur Audiovisual Coordinator.<\/p>\n<p>\n<strong>Digital Games<\/strong><\/p>\n<p>\n\tNow in its third edition, the \u201cBrasil T\u00e1 Pra Game\u201d Award brings together Embratur, the Brazilian Game Developers Association and Brazilian studios to promote the country through gaming, creativity and innovation.<\/p>\n<p>\n\tSelected games must be original, high-quality works that showcase Brazilian culture through stories, characters, landscapes, music and contemporary cultural expression. In 2026, Embratur will present the winning titles from all three editions at a dedicated showcase booth at Gamescom Cologne.<\/p>\n<p>\n\tSays Marina Arruda, Embratur innovation manager: \u201cYounger audiences spend hours immersed in games, so we saw an opportunity to showcase Brazil\u2019s culture, food, music and celebrations in that space as well. We launched initiatives and open calls for game developers to bring more Brazilian stories into gaming.\u201d<\/p>\n<p>\n<strong>Cria Brasil Award \u2013 Partnership with YouTube<\/strong><\/p>\n<p>\n\tAimed at reaching new and younger audiences, this call for proposals will select and fund up to three original short-form video projects by digital creators with active YouTube channels, aimed at showcasing Brazil as a diverse, sustainable and innovative tourism destination.<\/p>\n<p>\n\tIt calls for projects that are original, highly engaging and designed for strong digital impact, expanding how Brazil is represented across online video platforms and strengthening its global presence. Selected works may also be used by Embratur for institutional promotion and international outreach. This is the initiative\u2019s first edition, focused on the audiovisual language of digital creators.<\/p>\n<p>\n<strong>Creation of the Federal Film Commission<\/strong><\/p>\n<p>\n\tEmbratur forms part of the technical work group developing the Federal Film Commission, alongside six ministries and Brazil\u2019s network of 30 local film commissions. The draft bill has already been finalized and is now with the Ministry of Culture, moving the initiative toward implementation as a national public policy.<\/p>\n<p>\n\tThis could be the trickiest proposal given the relative slowness of governments in general.<\/p>\n<p>\n\t\u201cThe idea behind the Federal Film Commission is to establish federal-level incentives that can attract international productions to Brazil more broadly, while also encouraging projects to circulate across the country and showcase its diverse regions,\u201d says Braga.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=137\">New BBC Boss Matt Brittin Warns Staff \u2018Tough Choices Are Unavoidable As We Make Savings\u2019 On First Day in the Job<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brazil\u2019s tourism board, Embratur, is spearheading an eight-pronged strategy to boost film, tv, online gaming-inspired tourism in the country.<\/p>\n","protected":false},"author":1,"featured_media":142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3,171,25,172,173,174,168],"class_list":["post-143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-cannes-film-festival","tag-embratur","tag-netflix","tag-premios-platino","tag-projeto-paradiso","tag-screen-brasil","tag-spcine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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