{"id":1669,"date":"2026-06-09T12:37:39","date_gmt":"2026-06-09T12:37:39","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=1669"},"modified":"2026-06-09T12:37:39","modified_gmt":"2026-06-09T12:37:39","slug":"chanel-backs-revival-of-legendary-paris-cinema-le-saint-germain-des-pres","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=1669","title":{"rendered":"Chanel Backs Revival of Legendary Paris Cinema Le Saint-Germain-des-Pr\u00e9s"},"content":{"rendered":"
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\n\tAn alliance of prominent French business, publishing and film figures has joined forces to revive one of the most storied venues in Paris cinephilia, with luxury house Chanel serving as lead partner behind the reopening of the historic Saint-Germain-des-Pr\u00e9s cinema.<\/p>\n

The Left Bank theater marked its return to public life last week with a gala screening of Pawe\u0142 Pawlikowski\u2019s Cannes competition title \u201cFatherland,\u201d presented by Cannes Film Festival chief Thierry Fr\u00e9maux and attended by CNC president Ga\u00ebtan Bruel, who used the occasion to deliver a pointed defense of France\u2019s theatrical model amid mounting political pressure.<\/p>\n

The 208-seat venue reopened after more than a decade away from the public. Once known as the Bilboquet and later the Olympic Saint-Germain, the cinema hosted premieres by filmmakers including Fran\u00e7ois Truffaut, \u00c9ric Rohmer and Costa-Gavras, whose political thriller \u201cZ\u201d famously played there for 20 consecutive weeks following its 1969 release.<\/p>\n

Read more \u2018Scary Movie\u2019 Reboot Leads U.K. and Ireland Box Office as Steven Spielberg\u2019s \u2018Disclosure Day\u2019 Looms<\/a><\/p>\n

\n\tBehind the project is an unusual coalition of financiers, producers and cultural patrons led by producer Charles Gillibert and investment banker Gr\u00e9goire Chertok. Gillibert arrived at the reopening fresh from Cannes, where he presented Andrey Zvyagintsev\u2019s Grand Prize-winning competition title \u201cMinotaur.\u201d Chertok, a longtime patron of the film industry and a lifelong cinephile, is behind the creation of the Cannes Film Festival\u2019s first fund and recently received the Legion of Honor from Bruel. <\/p>\n

\n\tJoining them is \u00c9ric Lenoir, director of publication of Cahiers du Cin\u00e9ma who serves as president of the Saint-Germain-des-Pr\u00e8s cinema; Alexis Dantec, former managing director of film financing group Cofinova , is a co-owner of Les Films du Losange alongside Gillibert; Jean-S\u00e9bastien Decaux, the youngest son of outdoor advertising magnate Jean-Claude Decaux who bought Jacques Perrin\u2019s Galat\u00e9e Films in 2022; Vera Michalski-Hoffmann, a Swiss publisher and philanthropist who presides over the Libella group; Hugo Rubini, the founder of Rubini & Associ\u00e9s, a leading insurance provider to the French film industry; Georges Rocchietta, the co-founder and chairman of Atland; and Sylvain Mortera. <\/p>\n

Rather than operating as a conventional commercial cinema, Saint-Germain-des-Pr\u00e9s is positioning itself as a permanent home for film lovers, combining contemporary auteur cinema, repertory screenings, filmmaker conversations, retrospectives and festival events. The cinema\u2019s new managing director, Mathilde Lamour, said \u201cThe Saint Germain des Pr\u00e9s will be a home for all cinemas,\u201d adding that \u201call countries will be represented, as well as all languages and all genres: fiction, drama, comedy and documentary.\u201d<\/p>\n

Bruel paid tribute to the venue\u2019s history before turning to the present. \u201cBy relighting the projector at 22 rue Guillaume-Apollinaire, we are summoning the most cherished memories of French and international cinema,\u201d he said. But he made clear that the evening was about more about resistance than nostalgia. \u201cWhat we are celebrating tonight is not simply a glorious past \u2014 we are celebrating a very encouraging present. The present of cinema.\u201d
That distinction carried weight. In the run-up to France\u2019s next presidential election, far-right voices have been increasingly critical of the CNC and the unique financing system of that has long underpinned the French film industry. Detractors have characterized the model as cultural protectionism and out-of-touch from market realities. <\/p>\n

Bruel pushed back with numbers. The CNC had released attendance figures earlier that day showing admissions up 20% over the first five months of the year, with French films accounting for roughly 44% of the domestic market \u2014 on par with American movies. Two out of three French people went to a cinema last year, averaging four visits and choosing French films 40% of the time, according to Bruel. \u201cIf there is a crisis in cinema, it may be on the other side of the Atlantic\u201d \u2014 where an \u201coverly financial, overly corporate approach to the medium had produced shrinking returns and, in some quarters, the conclusion that theatrical exhibition was finished,\u201d he argued. The French model, he said, was \u201cbuilt on the principle that cinema serves the public interest rather than purely commercial ends,\u201d and it has nurtured a \u201cgenuinely thriving\u201d film culture. <\/p>\n

\u201cYou thought you were coming to see a film,\u201d he joked. \u201cIn fact, tonight is the first general assembly of the Revolutionaries of 22 rue Guillaume-Apollinaire \u2014 because there are battles to be fought.\u201d<\/p>\n

Some of those battles are also internal to the industry. France had built a sprawling exhibition network, but just one week before the reopening, independent venues faced pressure from larger industry players which Bruel described as unacceptable. \u201cDiversity in cinema is not only diversity of films,\u201d he said. \u201cIt is also diversity of venues. We must not defend a selective, convenient version of diversity. Diversity means all venues \u2014 and above all the small ones.\u201d<\/p>\n

The broader fight, however, remains political in a pre-election climate where the future of French cultural policy is at stake. \u201cThere are political choices that allow us to keep this pleasure alive, to embed it at the heart of our communities and our lives,\u201d Bruel said. \u201cAnd there are other political choices which would lead rather quickly to threatening that very pleasure.\u201d <\/p>\n

He singled out Chanel for its role in the project, saying France was fortunate to have \u201ca magnificent partner standing alongside cinema in its most beautiful and most fragile expressions.\u201d The luxury house financed the renovation and relaunch of the venue, extending a longstanding commitment to filmmaking that includes production partnerships, film restoration initiatives and support for festivals, such as the Biarritz Nouvelles Vagues Festival in France.<\/p>\n

Introducing Pawlikowski\u2019s film, Fr\u00e9maux echoed Bruel\u2019s defense of cinema as a public good before turning to the work itself. \u201cPawe\u0142 Pawlikowski doesn\u2019t make films very often, but he pursues an intensely personal path,\u201d he said, recalling that \u201cIda\u201d had \u201carrived out of nowhere\u201d before going on to win the Oscar for best foreign-language film \u2014 confirming the emergence of a major filmmaker from \u201cone of the great cinema countries, Poland.\u201d<\/p>\n

Fremaux went on describe \u201cFatherland\u201d as \u201cfull of beauty, full of force and full of intellectual elevation\u201d \u2014 a \u201cportrait of postwar Germany and the trauma of exile rendered with the precision of a filmmaker working at the height of his powers.\u201d<\/p>\n

Fr\u00e9maux also drew attention to Hans Zischler, who portrays Thomas Mann in the film. A distinguished actor and writer, Zischler had appeared in Wim Wenders\u2019 \u201cKings of the Road\u201d nearly 50 years ago \u2014 and Wenders had been present at Cannes just weeks earlier, producing a film by a young German director. Seeing the two men together again, Fr\u00e9maux said, had been \u201ca beautiful reminder of the passage of time.\u201d<\/p>\n

\u201cCinema exists to bring the past into the present, to bring history back into our minds and into our hearts,\u201d Fremaux concluded. <\/p>\n

The day after its inauguration, the Saint-Germain-des-Pr\u00e9s theater hosted a screening of Bertrand Mandico\u2019s \u201cRoma Elastica\u201d \u2014 which premiered in Cannes\u2019 Midnight Screenings section and stars Marion Cotillard \u2014 with both director and star in attendance, followed by a conversation moderated by filmmaker Ramata-Toulaye Sy.<\/p>\n

Read more Emmanuel Marre\u2019s Cannes Prizewinner \u2018A Man of His Time\u2019 Set to Travel as Charades Seals Key Deals in Europe and Asia (EXCLUSIVE)<\/a><\/p>\n

\n\tThe opening program reflects Lamour\u2019s vision of the venue as \u201ca home for all cinemas.\u201d Besides \u201cFatherland\u201d and \u201cRoma Elastica,\u201d the theater will launch with screenings of several other Cannes titles, including Emmanuel Marre\u2019s\u00a0\u201cA Man of Our Time\u201d, Charline Bourgeois-Tacquet\u2019s\u00a0\u201cA Woman\u2019s Life\u201d and Andrey Zvyagintsev\u2019s\u00a0\u201cMinotaur,\u201d before pivoting to a mix of repertory screenings.<\/p>\n

\u201cThere is an increasing need to exchange ideas and debate,\u201d Lamour said. \u201cSaint Germain des Pr\u00e9s is here for that.\u201d<\/p>\n

Read more Lee Chang-dong to Receive Lifetime Achievement Honor at Malaysia\u2019s MIFFest<\/a><\/p>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

French business, publishing and film figures have joined forces to revive the historic Saint-Germain-des-Pr\u00e9s cinema, with the backing of Chanel.<\/p>\n","protected":false},"author":1,"featured_media":1668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1515,169,1516],"class_list":["post-1669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-chanel","tag-charles-gillibert","tag-gregoire-chertok"],"yoast_head":"\nChanel Backs Revival of Legendary Paris Cinema Le Saint-Germain-des-Pr\u00e9s - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=1669\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chanel Backs Revival of Legendary Paris Cinema Le Saint-Germain-des-Pr\u00e9s - 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