{"id":1674,"date":"2026-06-09T14:07:18","date_gmt":"2026-06-09T14:07:18","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=1674"},"modified":"2026-06-09T14:07:18","modified_gmt":"2026-06-09T14:07:18","slug":"how-the-simpsons-made-it-into-fantasy-capitalism-world-of-monopoly-go-without-butt-cracks-and-beer","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=1674","title":{"rendered":"How \u2018The Simpsons\u2019 Made It Into \u2018Fantasy Capitalism\u2019 World of \u2018Monopoly Go\u2019 Without Butt Cracks and Beer"},"content":{"rendered":"
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\n\tHomer, Marge, Bart, Lisa and Maggie entered the world of \u201cMonopoly GO!\u201d last week with the launch of the hit Scopely mobile game\u2019s \u201cThe Simpsons\u201d integration. The in-game event marks the biggest collaboration for \u201cMonopoly Go!\u201d so far \u2014 following tie-ins with Marvel, Star Wars and Harry Potter \u2014 and the most grownup. <\/p>\n

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\n\t\u201cThere\u2019s some stuff out there we wanted to do in content but we couldn\u2019t because we wanted the game to be rated a certain age rating,\u201d Scopely senior vice president of publishing Eric Wood told Variety<\/em>. \u201cThings like butt cracks \u2014 that\u2019s a pretty common thing in the world of \u2018The Simpsons.\u2019 But then you look at some of the regional rules by some of the regional regulators, and you\u2019re actually now going to be classified as a whatever, 21-and-above game. And we don\u2019t want that, so we had to make some decisions on some content. Like Duff beer, beer references, which makes sense. Alcohol, you don\u2019t want to have that. So there\u2019s a few things that we could have done, but the game would have been rated a different level, and we wanted to make sure that the game was accessible to as many people as possible. So we had to ride that line and be true to \u2018The Simpsons,\u2019 but not cross the line.\u201d<\/p>\n

\n\tBut \u201cThe Simpsons\u201d fans needn\u2019t worry, because the 20th Television-produced show\u2019s animators and producers packed as much of Springfield into \u201cMonopoly GO!\u201d as the game\u2019s rating would allow.<\/p>\n

\n\t\u201cWe wanted to really fill in the world with Springfield,\u201d \u201cThe Simpsons\u201d co-executive producer Loni Steele Sosthand, who is on her sixth season of writing for the show, said. \u201cSo as many characters as we could put in, within different aspects of the game, from the stickers to the minigames to just the board. We were even telling little stories between the boards, which I think they haven\u2019t done before. So there\u2019s a lot of story in the game that really blends well with \u2018The Simpsons,\u2019 and was fun to do.\u201d<\/p>\n

\n\tFrom June 3 through July 29, players (aka \u201cTycoons\u201d) can build, explore and progress through iconic locations from \u201cThe Simpsons,\u201d including the Nuclear Power Plant, Krustyland and beyond, mashed up with Mr. Monopoly, Scottie and the world of \u201cMonopoly GO!\u201d<\/p>\n

\n\tSosthand set up the story in a \u201cSimpsons\u201d mini episode that revealed the in-universe reason why the iconic yellow family is wrapped up in the world of \u201cMonopoly GO!\u201d to begin with. In the episode, a chance encounter in Springfield reignites an old grudge dating back to Mr. Monopoly (voiced by Will Ferrell) and Mr. Burns\u2019 (Harry Shearer) college days at Yale over a stolen top hat.<\/p>\n

\n\t\u201cThere was a natural fit for Mr. Monopoly with Mr. Burns. Their tycoon, our tycoon,\u201d Sosthand said. \u201cIt\u2019s a mini episode, so you only have a few minutes to tell a story, but given that they were such a natural fit, you could kind of imply a bigger history between the two of them, and that was fun to imagine.\u201d<\/p>\n

\n\tThe mini episode was a first for a \u201cMonopoly GO!\u201d campaign, which usually launches a new season with just a trailer. But the Scopely team says working with \u201cThe Simpsons\u201d pushed the brand\u2019s creativity in terms of what the scale of an in-game event should be.<\/p>\n

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\n\t\u201cIf you look at the episode we did, we created a storyline that didn\u2019t exist around Mr. Monopoly and what he did with Burns,\u201d Wood said. \u201cAnd some brands, they would say, \u2018That\u2019s never existed. So you can\u2019t go do that.\u2019 I think that\u2019s a perfect example of them being very open.\u201d <\/p>\n

\n\tThe unique nature of this particular in-game event will continue throughout the crossover as narrative-driven \u201cEpisodes,\u201d which will feature original \u201cSimpsons\u201d-inspired storylines, play out in \u201cMonopoly Go!\u201d every two weeks. <\/p>\n

\n\tPer Scopely, \u201cFrom Homer-triggered nuclear meltdowns to a disappearance inside Krustyland, each Episode plays out across interconnected seasonal boards, collectible Episode Sticker Sets, themed mini-games and short animated sequences that carry players from one adventure to the next.\u201d<\/p>\n

\n\tOf course, the actual gameplay has been converted to \u201cThe Simpsons\u201d standards as well, including the digital game board. <\/p>\n

\n\t\u201cI think the environment art and the buildings, as they get repaired and scaled, is a real standout for how fantastical they get,\u201d said John Drake, Disney\u2019s vice president of business development and licensing. \u201cInstead of setting baseline Springfield Elementary or baseline Moe\u2019s or 742 Evergreen Terrace [the fictional address of the Simpsons family] as the first stage, and just upgrading them from there, they almost set them as the middle of the five stages. So there\u2019s this really fun thing where you get to see a dilapidated tiny one door shack for Moe\u2019s Bar all the way up to a palatial imaginative Moe\u2019s where there\u2019s a rooftop garden with a giant neon sign, and it looks over the top.\u201d<\/p>\n

\n\tDrake added: \u201cI think seeing people playing in that space of the fantasy capitalism \u2014 to steal a phrase that Loni coined in the short \u2014 of Monopoly, of what does the crazy hotel version of this look like in the board game? That\u2019s where I saw the art team bringing the most making-me-laugh-out -loud moments per click. There\u2019s a lot of fun stuff to chase, create, and blow up.\u201d<\/p>\n

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\n\tWatch the \u201cMonopoly Go!\u201d mini episode of \u201cThe Simpsons\u201d in the video below.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Homer, Marge, Bart, Lisa and Maggie entered the world of “Monopoly GO!” last week with the launch of the mobile game’s “The Simpsons” integration.<\/p>\n","protected":false},"author":1,"featured_media":1673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[1519,1520,1521],"class_list":["post-1674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-monopoly-go","tag-scopely","tag-the-simpsons"],"yoast_head":"\nHow \u2018The Simpsons\u2019 Made It Into \u2018Fantasy Capitalism\u2019 World of \u2018Monopoly Go\u2019 Without Butt Cracks and Beer - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=1674\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How \u2018The Simpsons\u2019 Made It Into \u2018Fantasy Capitalism\u2019 World of \u2018Monopoly Go\u2019 Without Butt Cracks and Beer - 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