{"id":172,"date":"2026-05-18T18:08:20","date_gmt":"2026-05-18T18:08:20","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=172"},"modified":"2026-05-18T18:08:20","modified_gmt":"2026-05-18T18:08:20","slug":"julie-bowen-ty-burrell-find-advertisers-crave-a-modern-family-approach-to-commercials","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=172","title":{"rendered":"Julie Bowen, Ty Burrell Find Advertisers Crave a \u2018Modern Family\u2019 Approach to Commercials"},"content":{"rendered":"
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\n\tAdvertisers keep counting on Julie Bowen and Ty Burrell to reach out from \u201cModern Family\u201d to yours.<\/p>\n

Read more \u2018Fjord\u2019 Review: The Family That Prays Together is Torn Asunder in Cristian Mungiu\u2019s Brilliantly Knotted Social Drama, Led by Sebastian Stan and Renate Reinsve<\/a><\/p>\n

\n\tThe duo, currently featured in a non-traditional marketing pitch from pharma giant GSK, have reunited to make consumers more aware of meningitis risks for teens and young adults. In a nearly eight-minute-long video that will evoke memories of their popular ABC (and now streaming) comedy, the pair learn more about the disease, how it\u2019s transmitted and its effects. GSK manufactures both Bexsero and Penmenvy, two drugs that can be of help.<\/p>\n

\n\t\u201cI had no idea about any of this,\u201d says Bowen, during a recent interview. \u201cI\u2019m fairly uptight and proudly so. Like, I\u2019m on top of this stuff, and I had no idea that the bacteria that causes meningitis can be spread through all these different activities,\u201d including sharing containers.<\/p>\n

\n\tThe actors played husband and wife on a show that ran for 11 seasons, ending in 2020, and say it\u2019s not difficult to get their vibe back when necessary. There\u2019s a \u201crhythm after all the years of being together and being silly together,\u201d says Burrell.<\/p>\n

\n\tMarketers have noticed. Bowen and Burrell reunited with fellow cast members Eric Stonestreet and Jesse Tyler Ferguson in 2024 in a commercial for Meta\u2019s WhatsApp, playing what appeared to be their \u201cModern Family\u201d characters. The spot made the case that the instant-messaging app worked well, no matter whether the user relied on an iPhone or an Android. The ad captured attention but was a little disorienting for the actors, says Bowen. \u201cThat was freakish because we were on a set that wasn\u2019t our set,\u201d she recalls. \u201cIt was like having a bad dream, in a way. It was great to be together, and everything was the same, and then you look up at the cameraman we were with for 11 years, and you\u2019re like, oh, he\u2019s not there.\u201d<\/p>\n

\n\tBowen and Burrell have also taken their own walks on Madison Avenue. Burrell proved instrumental in a Super Bowl campaign for Greenlight, an Atlanta company that made an app and debit card for kids and tried to teach them about managing finances at an early age. Bowen has done turns in commercials for IHOP, Neutrogena and Xiidra, a prescription eyedrop that can be used to treat dry eyes.<\/p>\n

\n\tThe appeal? \u201cThey\u2019re America\u2019s parents,\u201d says Sierra Bodor, director of communications for U.S. vaccines at GSK. Consumers \u201ckind of grew up with them, seeing them on TV for so many years,\u201d she says, and they can also bring their experiences as \u201creal life parents\u201d because \u201cthey\u2019ve gone through their own authentic journeys.\u201d<\/p>\n

\n\tIn a different era, advertisers might have moved on to a new set of celebrities to help win notice. Thanks to streaming, however, Bowen and Burrell have a more everlasting appeal.\u00a0 The duo report they often get approached by kids between the ages of 12 and 15 who currently watch the series. Bowen says she\u2019s met people in their thirties who tell them, \u201c\u2019I grew up watching the show and now my nine-year-old has started,\u2019 and you\u2019re like, \u2018Wow.\u2019\u201d<\/p>\n

Read more Spotify, After Massive User Backlash Over Disco-Ball Icon, Says Regular Logo Will Return Next Week<\/a><\/p>\n

\n\tThe reliance of \u201cModern Family\u201d on a cast of younger actors may be responsible for the program\u2019s longer life, says Burrell. \u201cI do think there is something, and this is a real credit to the kids in the show, to their performances. I think there\u2019s something that when a 9 or10, 11-year-old kid starts watching the show, our young actors \u2014 they\u2019re not young anymore, I mean, but they\u2019re still young to me \u2014 those kids were really compelling.\u201d<\/p>\n

\nAdvertisers have long clamored for \u201cModern Family,\u201d \u00a0eager for their goods and services to be woven into storylines in which they were depicted as part of everyday life. Ferguson\u2019s Mitchell Pritchett drove a Toyota Prius. Audi, Target and Oreo were among the marketers woven into episodes in the series, as anyone who saw an episode showing Bowen\u2019s Claire Dunphy doing her holiday shopping at the retail giant might tell you. ABC sought between $400,000 and $750,000 for a 30-second ad in broadcast of the series\u2019 final original episode. And the episodes have continued to be a draw over the years for cable networks like USA and Warner\u2019s TBS, as well as streamers such as Disney\u2019s Hulu.<\/p>\n

\n\tBowen and Burrell like the challenges ads offer them \u2014 and the limited duration of the assignment at this point in their careers, when they both have teenaged children at home. \u201cWe\u2019re lucky enough that we really can endorse just things that we actually like and believe in. That\u2019s a luxury, I think,\u201d says Burrell. \u201cIt\u2019s a fun way to work and not be gone from home for very long.\u201d<\/p>\n

\n\tHe also believes marketers and ad agencies have grown more collaborative when it comes to creating comedy. \u201cWhen we first started on \u2018Modern Family,\u2019 ad agencies were more defensive \u2014 I don\u2019t want to generalize, but they were more defensive about bringing outside writers in to help with our ads. But I do think that there\u2019s much more openness to bringing in outside or just whatever makes the ad the most funny and interesting, because everybody wins, right?\u201d he says. \u201c So I feel like the ads in the last like five years, at least ones that I\u2019ve done, it\u2019s been a very open environment for, hey, we\u2019re going to bring some people in and pitch on jokes, and, you know, we\u2019ll all decide which ones we think are the best.\u201d<\/p>\n

\n\tGSK has more to say on the risks of meningitis. The longer vignette featuring Bowen and Burrell is \u201ca social-first piece,\u201d says Bodor, with different cuts of the video posted via YouTube and Instagram. Bowen posted a trailer of the video on her own feeds. The goal is to reach \u201cthe parents of 16-to-23-year-olds,\u201d and \u201cparents are watching YouTube, the executive says.<\/p>\n

\n\tJulie Bowen and Ty Burrell may best be known as TV stars, but in the world of advertising, they can be popular social-media personalities as well.<\/p>\n

Read more Harvey Keitel, James Franco, Elsa Zylberstein Set to Attend Filming Italy Sardegna Festival<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Julie Bowen, Ty Burrell Find Advertisers Crave a ‘Modern Family’ Approach to Commercials<\/p>\n","protected":false},"author":1,"featured_media":171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[205,206,207,208],"class_list":["post-172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-gsk","tag-julie-bowen","tag-modern-family","tag-ty-burrell"],"yoast_head":"\nJulie Bowen, Ty Burrell Find Advertisers Crave a \u2018Modern Family\u2019 Approach to Commercials - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=172\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Julie Bowen, Ty Burrell Find Advertisers Crave a \u2018Modern Family\u2019 Approach to Commercials - 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