{"id":2083,"date":"2026-06-13T21:06:10","date_gmt":"2026-06-13T21:06:10","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2083"},"modified":"2026-06-13T21:06:10","modified_gmt":"2026-06-13T21:06:10","slug":"italys-king-of-cashmere-brunello-cucinelli-on-taking-giuseppe-tornatores-docufilm-about-his-life-to-the-shanghai-film-fest-it-can-connect-with-the-chinese","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2083","title":{"rendered":"Italy\u2019s \u2018King of Cashmere\u2019 Brunello Cucinelli on Taking Giuseppe Tornatore\u2019s Docufilm About His Life to the Shanghai Film Fest: \u2018It Can Connect With the Chinese Mindset\u2019"},"content":{"rendered":"
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\n\tAfter premiering at Rome\u2019s Cinecitt\u00e0 Studios and Lincoln Center in New York, Oscar winner Giuseppe Tornatore\u2018s docudrama, \u201cBrunello: The Gracious Visionary\u201d \u2013 about Brunello Cucinelli, the fashion designer known as Italy\u2019s \u201cKing of Cashmere\u201d \u2014\u00a0 is set to kick off its world tour, the next stop being the upcoming Shanghai Intl. Film Festival. \u00a0<\/p>\n

Read more Amy Adams Shut Down a \u2018Graphic\u2019 Sketch Idea While Hosting \u2018SNL\u2019 to Protect \u2018Young Girls That Were Watching \u201cEnchanted\u201d\u2018<\/a><\/p>\n

\n\tThe elegant film, which combines interviews and archival footage with reenacted stories, chronicles Cucinelli\u2019s rise from being a farmer\u2019s son to becoming the creative director and executive chairman of a global luxury lifestyle brand with a market capitalization of more than $7.8 billion. \u201cBrunello: The Gracious Visionary\u201d will open theatrically on July 24 in the U.S. and Canada, and U.K. and Ireland, with more than a dozen international territories to follow.<\/p>\n

\n\t\u201cThe Gracious Visionary\u201d depicts key moments in Cucinelli\u2019s career, showcasing his passion for Italian craftsmanship and commitment to a concept he calls \u201chumanistic capitalism,\u201d under which every stitch of clothing his company creates is made in Italy and mostly in the area where he comes from. Cucinelli, who is now beloved by celebrities and tech CEOs, also makes sure his factory workers are paid fair wages and feel like family. He has completely renovated the Italian village of Solomeo that is home to his headquarters.<\/p>\n

\n\t \u201cLove & Gelato\u201d breakout Saul Nanni stars as a younger version of Cucinelli in the docufilm produced by Brunello Cucinelli S.p.A. and MasiFilm in collaboration with RAI Cinema that features a score by Oscar-winning composer Nicola Piovani (\u201cLife Is Beautiful\u201d). <\/p>\n

\n\tEarlier this year,\u00a0Variety<\/em>\u00a0took a trip to Solomeo\u00a0to meet with Cucinelli and visit his headquarters, where employees are treated like family and overtime is forbidden. <\/p>\n

\n\tOn Friday, Cucinelli received the\u00a0Golden Globes Prize for Documentary on behalf of Tornatore for \u201cGracious Visionary\u201d at Italy\u2019s Taormina Film Festival, during a ceremony in the Sicilian resort\u2019s large open-air ancient Greek amphitheater in the shadow of Sicily\u2019s active Mt. Etna volcano.<\/p>\n

\n\tIn Taormina, Variety <\/em>spoke to Cucinelli about taking the docufilm to China, where he thinks his \u201chuman capitalism\u201d mantra can resonate.<\/p>\n

Read more Here\u2019s Where to Watch Jesse Rodriguez vs. Antonio Vargas Boxing Live Online<\/a><\/p>\n

\nHow do feel about the fact that this piece will soon be going around the world?<\/strong><\/p>\n

\n\tWell, yesterday we decided to prepare prints in 16 languages [some using dubbing, others just subtitles]. But my voice never gets dubbed. Giuseppe said: \u201cWe cab dub everyone except Brunello. If not, we will miss out on some of the narrative decisions I made. We would lose the film\u2019s nuances.\u201d<\/p>\n

\nAfter premiering \u201cBrunello: The Gracious Visionary\u201d at Rome\u2019s Cinecitt\u00e0 Studios and in New York, you are about to launch it at the Shanghai Intl. Film Festival. What are your thoughts about bringing your philosophy of humanistic capitalism to China with this film?<\/strong><\/p>\n

\n\tThe first thing I need to point out is that I got to where I am thanks to that part of the world. Without the cashmere that I get from Mongolia [a fully independent country with a history that\u2019s intertwined with China] I would not be able to do what I do. Also, you may not believe this, I\u2019ve been studying Chinese culture. Fra Giovanni da Pian del Carpine, who was a medieval Italian Franciscan friar and explorer in 1244 went to Mongolia [as a papal ambassador]. He was born 10 kilometers away from where I was born. So there is this idea of a Franciscan who goes to Mongolia to establish a bridge. I went to China for the first time in 1989 and started doing business with them. They are very good business people, so I\u2019ve always seen them from this perspective.<\/p>\n

\nYes, but how does your philosophy of humanistic capitalism jibe with China?<\/strong><\/p>\n

\n\tI have to tell you, we received a letter of invitation from the Shanghai Film Festival that was really quite moving. They praised the film for its deep commitment to beauty and cultural heritage. I can see how this film can be reflected in the Chinese mindset. Cultural values such as achieving harmony between cultures; and slow, gracious [economic] growth. I am not going to go into their methodology. But the values are there. When it comes to the Chinese youth, in this film they can see the possibility for young people to have more freedom to find their way. I think there are quite a few things they can see in it.<\/p>\n

\nBesides being about your personal legacy, this piece is also in part a marketing operation, as you have said yourself. Are you noticing it starting to change the image of the Brunello Cucinelli brand? <\/strong><\/p>\n

\n\tWell, I think that young people, the new generations, before buying something, they find out how it\u2019s been made. Did it damage environment? And so on. Just like St. Francis\u2019 view of creation [in which nature is not something to be exploited by man]. The other day a very big U.S. executive came to lunch at my place in Solomeo, and he said: \u201cCan I see the film?\u201d So I sent it to him. The next day I got an email saying that he and his wife had been very moved by it. I think the brand stands for Italian manufacturing. We represent artisanal Italian manufacturing, because of our type of product that\u2019s 65% hand made. But we also represent a different approach to the relationship between labor and company growth. I think a new world order is coming. I also think this is China\u2019s century.<\/p>\n

Read more How Alien Conspiracy Theory Got Respectable \u2014 and Brought America Back to Magical Thinking<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Italy\u2019s ‘King of Cashmere’ Brunello Cucinelli on taking Giuseppe Tornatore’s docufilm about his life to the Shanghai Film Fest.<\/p>\n","protected":false},"author":1,"featured_media":2082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[729,730,731],"class_list":["post-2083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-brunello-cucinelli","tag-giuseppe-tornatore","tag-taormina-film-festival"],"yoast_head":"\nItaly\u2019s \u2018King of Cashmere\u2019 Brunello Cucinelli on Taking Giuseppe Tornatore\u2019s Docufilm About His Life to the Shanghai Film Fest: \u2018It Can Connect With the Chinese Mindset\u2019 - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=2083\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italy\u2019s \u2018King of Cashmere\u2019 Brunello Cucinelli on Taking Giuseppe Tornatore\u2019s Docufilm About His Life to the Shanghai Film Fest: \u2018It Can Connect With the Chinese Mindset\u2019 - 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