{"id":2176,"date":"2026-06-15T10:07:09","date_gmt":"2026-06-15T10:07:09","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2176"},"modified":"2026-06-15T10:07:09","modified_gmt":"2026-06-15T10:07:09","slug":"china-eyes-dominance-over-global-cinema-tech-standards-as-led-screens-gain-ground","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2176","title":{"rendered":"China Eyes Dominance Over Global Cinema Tech Standards as LED Screens Gain Ground"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tChinese technology companies and cinema exhibitors are positioning High Dynamic Range LED screens as both a remedy for a slowing local box office and a vehicle for challenging America\u2019s long-standing grip on international cinema standards, according to a panel at the Shanghai International Film Festival.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2174\">ECAM Forum Wraps Third Edition With \u2018Undefined Things II,\u2019 \u2018The Indies,\u2019 \u2018Snow Country\u2019 Among Winners<\/a><\/p>\n<p>\n\tThe push is being led by tech giant Huawei through the Ultra HD Video Alliance, which is promoting its own HDR Vivid standard as an alternative to the Digital Cinema Initiatives certification framework that has governed cinema projection globally for decades.<\/p>\n<p>\n\t\u201cWhy do we still need to pass DCI certification domestically at this moment, whether for LED screens or other certifications? Because we need to screen Hollywood films,\u201d said Hank Xiao, senior director at Huawei. \u201cHollywood films are expected to account for only about 8% of our box office revenue, which is already below double digits, [but] hardware manufacturers and our own content producers are actually still paying high fees to the United States.\u201d<\/p>\n<p>\n\t\u201cThis is also a major problem that we domestically need to resolve urgently. Our promotion of this industry standard and international standard is meant to solve these problems. The HDR Vivid version we are promoting now actually does not charge money from cinemas, nor does it charge money from film distributors; it is completely free,\u201d Xiao added.<\/p>\n<p>\n\tThe strong push towards self-reliance and controlling technical standards stemmed from lessons learned from the US-China trade war. \u201cAfter Huawei was sanctioned by the United States in 2019, we saw that many of our chips and operating systems could not be used,\u201d Xiao said. \u201cIf we are still using the software and technology that were monopolized in the past, our development toward domestic self-reliance might still face some difficulties.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2172\">Korea\u2019s Showbox Teams With ReelShort to Co-Produce Microdramas<\/a><\/p>\n<p>\n\tPanellists argued that the HDR Vivid standard outperforms DCI on several technical metrics, and noted that the majority of LED screen technology installed globally is manufactured in China. The screens offer higher frame rates, greater brightness, deeper blacks and superior contrast ratios compared with conventional digital projectors. James Cameron\u2018s \u201cAvatar: Fire and Ash\u201d premiered on one such screen at the Hainan Island International Film Festival in December.<\/p>\n<p>\n\tThe commercial case for rapid adoption remains constrained, however. Of China\u2019s approximately 93,000 cinema screens, only around 270 are currently LED, the majority clustered in first-tier cities such as Beijing and Shanghai. Industry insiders project that figure may reach around 1,000 by end of 2027 \u2013 a modest target against a local box office that is running some 41% below year-ago levels, raising questions about exhibitors\u2019 appetite for significant capital expenditure.<\/p>\n<p>\n\tThe panel, which included representatives from Huawei, LED manufacturer Huaxia, animators, cinematographers and academics, also touched on the integration of artificial intelligence into Chinese filmmaking education. Professor Lei Zaixing, head of the cinematography department at the Beijing Film Academy, revealed that the institution had received approval to launch a new major in \u201cIntelligent Imagery,\u201d combining cinematography with AI-generated imagery. The first cohort is expected to enrol next year. In a departure from BFA\u2019s typically competitive admissions process, applicants will not be required to sit an art entrance examination or submit a prior portfolio.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2170\">U.K. to Ban Social Media for Children Under 16<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Huawei and Chinese exhibitors are promoting free HDR LED cinema standards to rival U.S.-controlled DCI certification, a Shanghai panel heard.<\/p>\n","protected":false},"author":1,"featured_media":2175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1373,1849,1850,882],"class_list":["post-2176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-avatar-fire-and-ash","tag-huawei","tag-james-cameron-2","tag-shanghai-international-film-festival-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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