{"id":2259,"date":"2026-06-16T11:05:55","date_gmt":"2026-06-16T11:05:55","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2259"},"modified":"2026-06-16T11:05:55","modified_gmt":"2026-06-16T11:05:55","slug":"verizon-reunites-casts-of-austin-powers-original-ugly-betty-to-tout-new-simplicity-plan","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2259","title":{"rendered":"Verizon Reunites Casts of \u2018Austin Powers,\u2019 Original \u2018Ugly Betty\u2019 to Tout New \u2018Simplicity Plan\u2019"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\nVerizon hopes to catch your attention by talking about a few simple things.<\/p>\n<p>\n\tThe telecommunications giant plans to eliminate activation and upgrade fees for customers who have already paid for phone service as part of a new \u201cSimplicity Plan,\u201d and to offer a new promotions that include a return on dollars spent as well as prizes and rewards. To get the word out, Verizon has reunited the cast of the popular \u201cAustin Powers\u201d movies, including Mike Myers as Dr. Evil, to star in a new marketing campaign, as well as the cast of the original telenovela \u201cYo Soy Betty, la Fea\u201d \u2014 the original \u201cUgly Betty\u201d \u2014 for a Spanish-language effort.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2257\">\u2018The Wombles\u2019 Franchise Set for Revival as the Blair Partnership Boards to Develop New Movies, TV Series and More (EXCLUSIVE)<\/a><\/p>\n<p>\n\t\u201cWe felt like we really needed to break out of this mold and break out of historical behaviors within the industry,\u201d says Leslie Berland, Verizon\u2019s chief marketing officer, during a recent interview. \u201cWe know that people were frustrated by device upgrade and activation fees. It\u2019s a time when they are excited to get a new phone, and we wanted to remove the friction from that.\u201d<\/p>\n<p>\n\tIn the new campaign involving the \u201cAustin Powers\u201d cast, Dr. Evil reunites his associates, played by Rob Lowe, Seth Green and Mindy Sterling, to launch \u201cMenace Mobile,\u201d which will feature \u201cthe most confusing pricing plans of all time.\u201d The \u201cUgly Betty\u201d campaign features Ana Maria Orozco, Jorge Enrique Abello and Lorna Cepeda discussing how Verizon makes things easier for customers.<\/p>\n<p>\n\tAs part of its new initiative, Verizon has also introduced Verizon Dollars, a program that gives customers 3% back in promotional currency each month. Starting in July, customers can redeem these returns for devices, accessories or in exchanges with brands includingSephora, Hilton, Marriott, and Starbucks, among others. Verizon subscribers can also enter \u201cVerizon Shine\u201d contests for chances to win experiences or other prizes. Among the prizes: a trip to Australia to see the first NFL game played there; a New York City food tour with celebrity chief Andrew Zimmern; and a trip to New York City Trip for a VIP event with David Beckham and tickets to the Final FIFA World Cup 2026 match.<\/p>\n<p>\n\tWith so much work being done to devise a new consumer plan, it\u2019s little wonder that Verizon is working hard to ensure it all gets noticed.<\/p>\n<p>\n\tThe campaigns are \u201cnot only bold, but really comedic,\u201d says Berland, and may rely on nostalgia for popular figures from movies and TV, but are crafted to draw big audiences to their messages. <\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2255\">Karlovy Vary Unveils Central European Projects for Central Stage Showcase, Launches Book-to-Screen Spotlight<\/a><\/p>\n<p>\n\tKey to both campaigns is the interest of the actors and creators involved, she says. \u201cIt\u2019s always important, for us, for the talent and the artists and the writers and directors to feel as excited as we are,\u201d she says.  If there were any hesitation, neither of these programs and campaigns would have come to life.\u201d<\/p>\n<p>\n\tMyers is known to get intimately involved in commercials that involve the \u201cPowers\u201d characters, as he did when General Motors tapped the crew to promote electric vehicles in a Super Bowl spot in 2022.<\/p>\n<p>\n\t\u201cAny time I get to be Dr. Evil is a fun time. Especially when I get to play with that incredibly talented cast,: Myers says in a statement provided by email. \u201cVerizon brought a really clever approach to launching the Simplicity Plan. It turns out, putting a stop to complicated phone plans is the one thing Dr. Evil\u2019s crew can actually agree on.\u201d<\/p>\n<p>\n\tVerizon will run both commercials over the next two to three months, says Berland. Both the \u201cMenace Mobile\u201d campaign and \u201cBetty la fea\u201d campaigns kick off Tuesday.,. making appearances in front of crowds tuning in to the FIFA World Cup. The English-language effort will appear across Fox and Telemundo, along with properties owned by Disney and Paramount. The commercial will also stream on Netflix, YouTube and Roku, via radio and in movie theaters, along with out of home appearances in New York, Los Angeles, Miami and Seattle. The Spanish-language campaign is poised to surface on Telemundo, Futbol de Primera, Univision, YouTube, Roku and Hulu.<\/p>\n<p>\n\tMany companies might simply rely on an English campaign to reach its audience, but Berland says the Spanish-language campaign is of equal importance.  Spanish-speaking consumers are  a critical priority for us,\u201d she says. These customers \u201cwant to feel seen.\u201d And Verizon wants to be heard.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2253\">RioFilme Has Boosted Shanghai Presence, as Filmmakers Praise \u2018Continuous Support\u2019 and \u2018Increased Investment\u2019 in Local Films<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Verizon Reunites Casts of &#8216;Austin Powers,&#8217; &#8216;Ugly Betty&#8217; to Tout New &#8216;Simplicity Plan&#8217;<\/p>\n","protected":false},"author":1,"featured_media":2258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[1910,1911,1912,1913],"class_list":["post-2259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-2026-world-cup","tag-austin-powers","tag-ugly-betty","tag-verizon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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