{"id":2334,"date":"2026-06-17T10:39:18","date_gmt":"2026-06-17T10:39:18","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2334"},"modified":"2026-06-17T10:39:18","modified_gmt":"2026-06-17T10:39:18","slug":"juno-hongs-only-the-moon-knows-wins-annual-focus-at-shanghai-project-market","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2334","title":{"rendered":"Juno Hong\u2019s \u2018Only the Moon Knows\u2019 Wins Annual Focus at Shanghai Project Market"},"content":{"rendered":"
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\n\tJuno Hong\u2019s \u201cOnly the Moon Knows\u201d claimed the Annual Focus award at SIFF Project, the project promotion component of the Shanghai International Film Festival. It also took home the Regent Presents \u201cCinematic Escapes\u201d Special Focus Award, worth 200,000 IHG One Rewards Points.<\/p>\n

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\n\t\u201cI\u2019m so excited and also got complicated feelings,\u201d said Hong after the ceremony. \u201cThis is just a start, I still have a long way to go. I will do my best to make my film come true.\u201d<\/p>\n

\n\tGrouped in five sections, SIFF Project selected a total of 31 projects, labeled as new talent, genre, international co-production, pre-production, and work-in-progress. <\/p>\n

\n\tThe jury, led by Joan Chen and joined by Sam Quah and Ma Yili, presented the awards. \u201cIt is more than a glimmer in the white night; it is the purest kindness between strangers. Even in the deepest isolation, every soul deserves to be seen, and every spark can illuminate the dignity of life,\u201d said Ma.<\/p>\n

\n\tBesides Hong, there were four other double winners. Kaia Gao\u2019s debut in-development project \u201cA Room of Her Own\u201d won the FunAge cash award worth RMB150,000 ($22,199) and SIFF\u2019s Best Talent Project. \u201cMum\u201d scooped the Most Creative Project and Regent Special Focus Award. \u201cThere Will Be Snow,\u201d directed by Chen Jianying, walked away with Best WIP Project and Inbetween Award. \u201cMurder Television,\u201d the second feature of Jigme Trinley, clinched Best Genre Project and Regent Special Focus Award.<\/p>\n

\n\t\u201cMany filmmakers told me that the story concept actually came to them when they were at a low point. I was deeply touched to hear that because we, the filmmakers, should not expect to overcome your pain and struggle so hastily. We should survive and accept as it\u2019s our treasure. You will all succeed,\u201d said Chen.<\/p>\n

\n\tThe four-day event featured project presentations and WIP clip screenings, as well as one-on-one project meetings, bridging filmmakers with studios, post-production companies, and distributors.<\/p>\n

\nSIFF Project Market 2026 Award Winners<\/strong><\/p>\n

\nAnnual Focus<\/strong>
\u201cOnly the Moon Knows,\u201d dir. Juno Hong
A Chinese girl studying abroad works the night shift at a local convenience store, where she meets an elderly homeless woman.<\/p>\n

\nBest Genre Project<\/strong>
\u201cMurder Television,\u201d dir. Jigme Trinley, prod. Wang Lei
An absurd act of \u2018murdering televisions\u2019 leads Ahao to begin searching for the meaning of \u2018existence\u2019 amid the currents of socialization.<\/p>\n

\nBest Talent Project<\/strong>
\u201cA Room of Her Own,\u201d dir. Kaia Gao, prod. Wang Jing
At 29, WEN Yue is offered an apartment, but on one condition: a room for her grandmother\u2019s ashes.<\/p>\n

\nMost Creative Project<\/strong>
\u201cMum,\u201d dir. Zhou Jizhi, prod. Zhu Jiayi
A dead mother is reborn in a strange way, and once again takes complete control of her son\u2019s life.<\/p>\n

\nBest WIP Project<\/strong>
\u201cThere Will Be Snow,\u201d dir. Chen Jianying, prod. Li Xiaoyuan
In a near-future frozen city, a dance teacher searches for memory, love, and her true emotional self.<\/p>\n

\nHonorable Mention<\/strong>
\u201cDon\u2019t Move, Mom,\u201d dir. Wu Boping, prod. Zhao Tengfei
To make a perfect marinated goose for her deceased mother, a girl embarks on a fantastical journey with a mysterious companion.<\/p>\n

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\nFunAge \u201cHappy Together\u201d Award \u2013 RMB150,000 ($22,199) cash<\/strong>
\u201cA Room of Her Own,\u201d dir. Kaia Gao, prod. Wang Jing
At 29, WEN Yue is offered an apartment, but on one condition: a room for her grandmother\u2019s ashes.<\/p>\n

\nDamai Entertainment Hina Award \u2013 RMB150,000 ($22,199) cash<\/strong>
\u201cThis Timeworn Land,\u201d dir. You Xing, prod. Zheng Yue, Qiao Yanmai, Hu Mengchu
A blind woman returns to the flat she once escaped \u2013 a haunted borderland where memory, death, and her past unfold.<\/p>\n

\nPhenom Films Award \u2013 2 in-kind prizes worth RMB200,000 ($29,598)<\/strong>
\u201cRagtag,\u201d dir. Huang Yucong, prod. Mortin Shen
A rookie director, a triad boss wanting to die on screen, stray Three Kingdoms heroes, and escaped script characters collide in a chaotic shoot no one can stop.<\/p>\n

\n\t\u201cWintertime in a Small Town,\u201d dir. Wu Chu & Gao Xiangyu, prod. Qian Yini
Faraway in a small border town, the disappearance of a female student unexpectedly disrupts the tranquil life of university professor Li Wenxiu.<\/p>\n

\nMofei Pictures Creative Sound\u2019s Choice \u2013 in-kind prize worth RMB200,000 ($29,598)<\/strong>
\u201cGrow Up,\u201d dir. Gao Tong, prod. Zhu Yuheng
ZHOU Xiaohuan and three boys steal a car, head north with a monkey seeking northern lights \u2013 a necessary farewell.<\/p>\n

\nAputure Award \u2013 in-kind prize worth RMB300,000 ($44,398)<\/strong>
\u201cVestiges,\u201d dir. Kio Qiu, prod. Lexie Zhao & Haina Zhou
Drawn from seclusion to serve the realm in chaos, LV An journeys to Luoyang with his wife XU \u2013 into ruin. Centuries later, their vestiges resurface.<\/p>\n

\nInbetween Award \u2013 3 in-kind prizes worth RMB100,000 ($14,799)<\/strong>
\u201cOutside the Room of My Own,\u201d dir. Yan Siyu, prod. Peng Jin, Li Yifan, Xu Xiao
Worn down by Beijing, YUAN journeys home with her mother and grandmother as three generations face the road ahead.<\/p>\n

\n\t\u201cA Thousand Stars in the Galactic Night,\u201d dir. Shu Hui, executive prod. Wang Hongwei, prod. L\u00fc Hang
After her boyfriend vanishes, day laborer Ayue must face her hidden life secret\u2026<\/p>\n

\n\t\u201cThere Will Be Snow,\u201d dir. Chen Jianying, prod. Li Xiaoyuan
In a near-future frozen city, a dance teacher searches for memory, love, and her true emotional self.<\/p>\n

\nChina Film Award \u2013 in-kind prize worth RMB300,000 ($44,398)<\/strong>
\u201cShortcut to Life,\u201d dir. Wang Yucheng, prod. Sun Yuqi
An underdog\u2019s shortcut through a success scam, from city vanity to border wilderness, becomes a fatal abyss.<\/p>\n

\nRegent Presents \u201cCinematic Escapes\u201d Special Focus Award \u2013 3 prizes of 200,000 IHG One Rewards Points<\/strong>
\u201cOnly the Moon Knows,\u201d dir. Juno Hong
\u201cMurder Television,\u201d dir. Jigme Trinley, prod. Wang Lei
\u201cMum,\u201d dir. Zhou Jizhi, prod. Zhu Jiayi<\/p>\n

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Juno Hong’s debut feature topped 31 competing projects at the Shanghai Film Festival’s SIFF Project market, with four films claiming double honors.<\/p>\n","protected":false},"author":1,"featured_media":2333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[882],"class_list":["post-2334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-shanghai-international-film-festival-2"],"yoast_head":"\nJuno Hong\u2019s \u2018Only the Moon Knows\u2019 Wins Annual Focus at Shanghai Project Market - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=2334\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juno Hong\u2019s \u2018Only the Moon Knows\u2019 Wins Annual Focus at Shanghai Project Market - 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