{"id":2336,"date":"2026-06-17T11:05:54","date_gmt":"2026-06-17T11:05:54","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2336"},"modified":"2026-06-17T11:05:54","modified_gmt":"2026-06-17T11:05:54","slug":"netflix-prime-video-disney-and-warner-bros-discovery-bet-on-local-content-and-fandom-to-drive-apac-growth","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2336","title":{"rendered":"Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tExecutives from Netflix, Prime Video, Disney and Warner Bros. Discovery converged at APOS 2026 in Bali this week with a shared conviction: Asian IP and local storytelling are no longer regional plays but the streaming industry\u2019s most valuable global assets.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2334\">Juno Hong\u2019s \u2018Only the Moon Knows\u2019 Wins Annual Focus at Shanghai Project Market<\/a><\/p>\n<p>\n\tDuring the session \u201cAsia\u2019s Streaming Advantage: Growth, Profitability and What\u2019s Next,\u201d Netflix VP of content for APAC (ex-India) Minyoung Kim, Prime Video and Amazon MGM Studios VP for APAC and ANZ Gaurav Gandhi, Walt Disney Company Asia Pacific senior VP and general manager of direct-to-consumer Tony Zameczkowski and Warner Bros. Discovery president APAC James Gibbons mapped out how each platform is navigating an increasingly competitive landscape across the region.<\/p>\n<p>\n\tFor Netflix, local content continues to serve as the foundation of its APAC strategy. \u201cI always consider myself and my team as portfolio managers,\u201d said Kim, pointing to successful investments in Korea, Japan and India. While local productions remain critical for building audiences, she noted that viewers across Asia have become increasingly receptive to international content and global franchises.<\/p>\n<p>\n\t\u201cAsia is a big content hub,\u201d Gandhi added, highlighting Prime Video\u2019s efforts to tailor its strategy to different markets. In Japan, where many Prime Video users come from traditional television backgrounds, the platform has expanded into areas such as live sports. In India, consumer viewing habits continue to shape investment decisions, with the company focusing on balancing scale with long-term sustainability.<\/p>\n<p>\n\tZameczkowski said that high-quality, talent-driven storytelling remains the industry\u2019s most reliable growth engine. He also emphasized the importance of strategic partnerships, citing Disney\u2019s collaboration with Hulu Japan as well as ESPN\u2019s distribution through Disney+ in markets including Japan, South Korea, Hong Kong and Singapore.<\/p>\n<p>\n\tWarner Bros. Discovery\u2019s James Gibbons pointed to the enduring power of established franchises, citing \u201cHarry Potter\u201d as an example of how strong fan communities can drive value across multiple platforms and formats.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2332\">Harry Styles Trades Disco for Classical and Plays Some Deep Cuts in Heavenly, Intimate Orchestra Show: Concert Review<\/a><\/p>\n<p>\n\t\u201cWhen you have a great fan base, they become the center of the equation,\u201d Gibbons said, noting that markets such as Japan and China continue to demonstrate the commercial power of fandom-driven content.<\/p>\n<p>\n\tAsked which content categories are most likely to travel globally in the coming years, several executives highlighted Japanese live-action adaptations and Asian IP. Kim predicted that Japanese live-action productions and Thai content are poised for broader international success, while Zameczkowski echoed the growing global appeal of Japanese IP.<\/p>\n<p>\n\tGandhi said drama remains the genre most likely to cross borders and reach mainstream audiences, adding that the value of IP continues to grow in an increasingly competitive streaming market.<\/p>\n<p>\n\tGibbons, meanwhile, pointed to vertical-format storytelling as a trend that could reshape audience behavior in the coming years.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2330\">Studiocanal Sets True Crime Art Heist Docu-Series \u2018The Paris-Tokyo Job\u2019 With Sunny Side of the Doc Launch (EXCLUSIVE)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Streaming executives at APOS 2026 in Bali said Asian IP, local storytelling and fan communities are key to future global growth.<\/p>\n","protected":false},"author":1,"featured_media":2335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[1493,1836,25,117],"class_list":["post-2336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-apos","tag-disney-4","tag-netflix","tag-prime-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=2336\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth - Relocation Observer\" \/>\n<meta property=\"og:description\" content=\"Streaming executives at APOS 2026 in Bali said Asian IP, local storytelling and fan communities are key to future global growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/relocationobserver.com\/?p=2336\" \/>\n<meta property=\"og:site_name\" content=\"Relocation Observer\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-17T11:05:54+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/#\\\/schema\\\/person\\\/2243ff062b31c5195cd0d9f83884e83e\"},\"headline\":\"Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth\",\"datePublished\":\"2026-06-17T11:05:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336\"},\"wordCount\":515,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relocationobserver.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/8fe16f97a185e67b6cc3791777f9a0ba.webp\",\"keywords\":[\"APOS,\",\"Disney,\",\"Netflix,\",\"Prime Video\"],\"articleSection\":[\"TV\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/relocationobserver.com\\\/?p=2336#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336\",\"url\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336\",\"name\":\"Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth - Relocation Observer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relocationobserver.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/8fe16f97a185e67b6cc3791777f9a0ba.webp\",\"datePublished\":\"2026-06-17T11:05:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/#\\\/schema\\\/person\\\/2243ff062b31c5195cd0d9f83884e83e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/relocationobserver.com\\\/?p=2336\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336#primaryimage\",\"url\":\"https:\\\/\\\/relocationobserver.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/8fe16f97a185e67b6cc3791777f9a0ba.webp\",\"contentUrl\":\"https:\\\/\\\/relocationobserver.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/8fe16f97a185e67b6cc3791777f9a0ba.webp\",\"width\":1000,\"height\":563},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2336#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/relocationobserver.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/#website\",\"url\":\"https:\\\/\\\/relocationobserver.com\\\/\",\"name\":\"Relocation Observer\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/relocationobserver.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/#\\\/schema\\\/person\\\/2243ff062b31c5195cd0d9f83884e83e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/relocationobserver.com\"],\"url\":\"https:\\\/\\\/relocationobserver.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth - Relocation Observer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/relocationobserver.com\/?p=2336","og_locale":"en_US","og_type":"article","og_title":"Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth - Relocation Observer","og_description":"Streaming executives at APOS 2026 in Bali said Asian IP, local storytelling and fan communities are key to future global growth.","og_url":"https:\/\/relocationobserver.com\/?p=2336","og_site_name":"Relocation Observer","article_published_time":"2026-06-17T11:05:54+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/relocationobserver.com\/?p=2336#article","isPartOf":{"@id":"https:\/\/relocationobserver.com\/?p=2336"},"author":{"name":"admin","@id":"https:\/\/relocationobserver.com\/#\/schema\/person\/2243ff062b31c5195cd0d9f83884e83e"},"headline":"Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth","datePublished":"2026-06-17T11:05:54+00:00","mainEntityOfPage":{"@id":"https:\/\/relocationobserver.com\/?p=2336"},"wordCount":515,"commentCount":0,"image":{"@id":"https:\/\/relocationobserver.com\/?p=2336#primaryimage"},"thumbnailUrl":"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/06\/8fe16f97a185e67b6cc3791777f9a0ba.webp","keywords":["APOS,","Disney,","Netflix,","Prime Video"],"articleSection":["TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/relocationobserver.com\/?p=2336#respond"]}]},{"@type":"WebPage","@id":"https:\/\/relocationobserver.com\/?p=2336","url":"https:\/\/relocationobserver.com\/?p=2336","name":"Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth - Relocation Observer","isPartOf":{"@id":"https:\/\/relocationobserver.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/relocationobserver.com\/?p=2336#primaryimage"},"image":{"@id":"https:\/\/relocationobserver.com\/?p=2336#primaryimage"},"thumbnailUrl":"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/06\/8fe16f97a185e67b6cc3791777f9a0ba.webp","datePublished":"2026-06-17T11:05:54+00:00","author":{"@id":"https:\/\/relocationobserver.com\/#\/schema\/person\/2243ff062b31c5195cd0d9f83884e83e"},"breadcrumb":{"@id":"https:\/\/relocationobserver.com\/?p=2336#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/relocationobserver.com\/?p=2336"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/relocationobserver.com\/?p=2336#primaryimage","url":"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/06\/8fe16f97a185e67b6cc3791777f9a0ba.webp","contentUrl":"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/06\/8fe16f97a185e67b6cc3791777f9a0ba.webp","width":1000,"height":563},{"@type":"BreadcrumbList","@id":"https:\/\/relocationobserver.com\/?p=2336#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/relocationobserver.com\/"},{"@type":"ListItem","position":2,"name":"Netflix, Prime Video, Disney and Warner Bros. Discovery Bet on Local Content and Fandom to Drive APAC Growth"}]},{"@type":"WebSite","@id":"https:\/\/relocationobserver.com\/#website","url":"https:\/\/relocationobserver.com\/","name":"Relocation Observer","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/relocationobserver.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/relocationobserver.com\/#\/schema\/person\/2243ff062b31c5195cd0d9f83884e83e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/relocationobserver.com"],"url":"https:\/\/relocationobserver.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/posts\/2336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2336"}],"version-history":[{"count":0,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/posts\/2336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/media\/2335"}],"wp:attachment":[{"href":"https:\/\/relocationobserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}