{"id":2424,"date":"2026-06-18T13:07:43","date_gmt":"2026-06-18T13:07:43","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2424"},"modified":"2026-06-18T13:07:43","modified_gmt":"2026-06-18T13:07:43","slug":"morning-scramble-nba-finals-dont-give-gma-enough-bounce-cbs-mornings-slips-once-more","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2424","title":{"rendered":"Morning Scramble: NBA Finals Don\u2019t Give \u2018GMA\u2019 Enough Bounce, \u2018CBS Mornings\u2019 Slips Once More"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tIf there were a period in which NBC\u2019s \u201cToday\u201d would cede its recent lead in overall viewership to ABC\u2019s \u201cGood Morning America,\u201d it should have been last week.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2422\">\u2018Murder at the Gates,\u2019 Steven Sater and James Bourne Musical, Releasing Concept Album Featuring Gaten Matarazzo, Milo Manheim, Joy Woods and More (EXCLUSIVE)<\/a><\/p>\n<p>\n\tABC\u2019s telecast of the 2026 NBA Finals last week between the New York Knicks and San Antonio Spurs was the most-watched in 28 years, according to Nielsen, reaching an average of about 20.6 million viewers on ABC and ESPN. But even the Knicks\u2019 inspiring comebacks in two of the games to take the crown couldn\u2019t help ABC\u2019s morning show, which would typically benefit more noticeably from a big spectacle being on the network.<\/p>\n<p>\n\tNBC\u2019s \u201cToday\u201d captured an average of 3.06 million for the five days ended June 12, according to Nielsen, compared with 2.87 million for \u201cGMA\u201d and 1.65 million for \u201cCBS Mornings.\u201d The NBC morning show was also able to capture 682,000 viewers between the ages of 25 and 54 \u2014 the demographic coveted most by advertisers in news programs \u2014 compared with 486,000 for \u201cGMA\u201d and 264,000 for the CBS A.M. show.<\/p>\n<p>\n\tThe overall audience number is one of the lowest for \u201cCBS Mornings\u201d in recent memory, according to Nielsen. Indeed, last week\u2019s viewer activity marked the 26th consecutive week that \u201cToday\u201d has won more than 1 million viewers over its CBS rival \u2014 its longest streak since May of 2015. <\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2420\">AI Needs Guardrails \u2014 the NO FAKES Act Can Create Them: Guest Post by Lyor Cohen and Harvey Mason Jr.<\/a><\/p>\n<p>\n\tThe NBA Finals did give a boost to \u201cGood Morning America.\u201d The show\u2019s audience last week rose 6%, or 167,000 viewers, over the week prior. But \u201cToday\u201d enjoyed a boost of 3%, or 91,000 viewers,  to maintain its position. \u201cCBS Mornings\u201d ceded 47,000 viewers compared to the prior week, according to Nielsen data.<\/p>\n<p>\n\tBig sporting events often lend a halo to other parts of the network on which they appear \u2014 and when they do not, it can be cause for concern. In 2022, for example,  \u201cGMA\u201d won more viewers overall during NBC\u2019s first week of coverage of the Winter Olympics from Beijing, the first time it had done so in more than three decades, according to data from Nielsen. While \u201cToday\u201d continued to lead in the critical audience demographic of people between 25 and 54,  it was by just 4,000 people.\u00a0 \u201cGMA\u201d had not won the ratings gold medal during the Olympics up to that time since the week of February 7, 1992, according to historical Nielsen data.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2418\">\u2018A Brighter Word Than Bright,\u2019 From Turkish Director Belkis Bayrak, Explores Grief, Resilience in Lives Shattered by Suicide<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Morning Scramble: NBA Finals Don&#8217;t Give &#8216;GMA&#8217; Enough Bounce, &#8216;CBS Mornings&#8217; Slips Once More<\/p>\n","protected":false},"author":1,"featured_media":2423,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[2060,2061,2062,1500],"class_list":["post-2424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-cbs-mornings","tag-good-morning-america","tag-nbc-news-2","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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