{"id":2675,"date":"2026-06-22T11:07:46","date_gmt":"2026-06-22T11:07:46","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2675"},"modified":"2026-06-22T11:07:46","modified_gmt":"2026-06-22T11:07:46","slug":"banijays-immersive-experience-luminiscence-set-to-expand-to-sevilles-stunning-parish-of-san-jacinto-exclusive","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2675","title":{"rendered":"Banijay\u2019s Immersive Experience \u2018Luminiscence\u2019\u00a0Set to Expand to Seville\u2019s Stunning Parish of San Jacinto (EXCLUSIVE)"},"content":{"rendered":"
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\nBanijay Iberia will bring its immersive experience \u2018Luminiscence\u2019\u00a0to Seville\u2019s stunning Parish of San Jacinto, in its Triana district, home to famed flamenco dancers, bullfights and sailors who sailed to Spain\u2019s New World in the Americas.\u00a0<\/p>\n

Read more Jeremy Clarkson Says He\u2019s in Remission From Cancer: \u2018Officially the World\u2019s Luckiest Man\u2019<\/a><\/p>\n

\n\tSet to debut in October, the Seville \u2018Luminiscence\u2019\u00a0marks the third city in Spain to host the global immersive phenomenon, after bowing in San Sebasti\u00e1n at its Buen Pastor Cathedral and in Barcelona, where a total 115,000 people have attended over 500 performances in a first season run. \u00a0<\/p>\n

\n\tIn all, launching in 2023, \u2018Luminiscence\u2019\u00a0 has scored almost two million tickets to date, as Banijay has scaled the immersive experience over eight countries setting events at some of the world\u2019s most beautiful churches, cathedrals and historic landmarks in France, Spain, UK, Netherlands, Belgium, Germany, Brazil, and the U.S.\u00a0Banijay Live, part of Banijay Entertainment, acquired Lotchi, the producer of immersive live experiences and creator of \u2018Luminiscence\u2019\u00a0in January 2025. Banijay Entertainment still maintains its core business in TV content.\u00a0<\/p>\n

\nAs Variety has noted, in recent years it has diversified into sports and live entertainment with much success. The live experiences & other segment grew 18.2% last year from \u20ac336 million ($393 million) to \u20ac397 million ($465 million). In Its latest results, Banijay Group highlighted live entertainment as a growth driver on results over Jan.-March 2026, up 101.5% year-on-year, driven by the Milano Cortina Olympic Games opening ceremony and the continued strong performance of \u201cLuminiscence,\u201d live in six countries.<\/p>\n

Read more Canada\u2019s National Film Board Unveils Exhibition at Annecy\u2019s New Animated Film Museum (EXLUSIVE)<\/a><\/p>\n

\n\tEach immersive event features live music, narration, 360\u00ba video mapping and state-of-the-art monumental projections, \u201cbreathing life into our heritage while actively contributing to its preservation through the donations generated by our shows,\u201d Lotchi founder Bruno Sarfati noted when Banijay bought his company.\u00a0<\/p>\n

\n\tEach experience, however, is different. The Seville experience may capture the Church of San Jacinto with its hallmark red brick and ochre Baroque facade, three naves or impressive dome. It will certainly feature a specially curated repertoire of sacred music, performed live by a choir of Seville-based voices, adding a distinctive local dimension to the multisensory production, Banijay Iberia promised Monday.<\/p>\n

\n\t\u201cSeville\u2019s extraordinary historical and artistic heritage, together with the unique character of the Triana neighbourhood and the Parish of San Jacinto, offers the perfect setting for \u2018Luminiscence,\u2019\u201d said Juanma L\u00f3pez Espino, director of production at Banijay Iberia. \u201cLaunching in a third city in Spain is testament to the experience\u2019s continued appeal. In collaboration with Lotchi, we have created a bespoke visual spectacle that brings the city\u2019s heritage and identity to life.\u201d<\/p>\n

Read more Quentin Tarantino, Kylie Minogue Team Up for New Jamie Adams Film From Yale Entertainment (EXCLUSIVE)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Seville marks the third city in Spain for \u2018Luminiscence\u2019 a large hit and growth driver for Banijay.<\/p>\n","protected":false},"author":1,"featured_media":2674,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[1188,2283,2284],"class_list":["post-2675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artisans","tag-banijay","tag-luminiscence","tag-seville"],"yoast_head":"\nBanijay\u2019s Immersive Experience \u2018Luminiscence\u2019\u00a0Set to Expand to Seville\u2019s Stunning Parish of San Jacinto (EXCLUSIVE) - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=2675\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banijay\u2019s Immersive Experience \u2018Luminiscence\u2019\u00a0Set to Expand to Seville\u2019s Stunning Parish of San Jacinto (EXCLUSIVE) - 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