{"id":2681,"date":"2026-06-22T12:37:50","date_gmt":"2026-06-22T12:37:50","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2681"},"modified":"2026-06-22T12:37:50","modified_gmt":"2026-06-22T12:37:50","slug":"apples-eddy-cue-on-f1-sequel-why-apple-tv-has-never-licensed-any-library-content-and-being-inspired-by-steve-jobs","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2681","title":{"rendered":"Apple\u2019s Eddy Cue on \u2018F1\u2019 Sequel, Why Apple TV Has Never Licensed Any Library Content and Being Inspired by Steve Jobs"},"content":{"rendered":"
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\n\tApple hasn\u2019t officially greenlit a sequel to last year\u2019s blockbuster \u201cF1: The Movie,\u201d but Eddy Cue \u2014 who oversees the tech giant\u2019s entertainment businesses \u2014 said one will \u201chopefully\u201d be coming, in partnership once again with Jerry Bruckheimer.<\/p>\n

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\n\tCue, senior vice president of services and health at Apple, took the main stage at the Cannes Palais convention center Monday at the Cannes Lions festival with Bruckheimer, the longtime Hollywood producer who teamed with Apple for last year\u2019s hit \u201cF1: The Movie\u201d for Apple Original Films. Cue\u2019s appearance was queued up for his recognition as Cannes Lions\u2019 Entertainment Person of the Year, with the festival citing his leadership of the tech giant\u2019s entertainment and services businesses, including Apple Music and the Apple TV streaming service.<\/p>\n

\n\t\u201cI can\u2019t even say this is a dream come true, because I couldn\u2019t even dream that way,\u201d Cue told Bruckheimer about the award. \u201cI have an amazing team of folks I get to work with every day that have made this all possible. The great thing is we\u2019re just getting started, so there\u2019s a lot more to do.\u201d<\/p>\n

\n\tBruckheimer kicked off the conversation by praising Cue and the Apple team. \u201cI\u2019m really excited because we\u2019re going to come back and hopefully make another \u2018F1,’\u201d he said. Bruckheimer also has another movie project in the works with Apple about UFOs alongside producer Joseph Kosinski that he described as \u201ckind of \u2018All the President\u2019s Men\u2019 about what the government\u2019s been hiding about UAPs [unidentified anomalous phenomena] all these years.\u201d Said Bruckheimer: \u201cIt\u2019s going to be a true story, and it\u2019s going to be, I mean, mind-boggling.\u201d<\/p>\n

\n\tAbout working with Apple, Bruckheimer said, \u201cWhen you have the team that Eddy put together, along with all the previous inventions that they had, it makes it so easy to work at a place like that.\u201d<\/p>\n

\n\tStarring Brad Pitt as a race car driver who comes out of retirement to make a run at the Formula 1 circuit, \u201cF1: The Movie\u201d took in $634 million at the worldwide box office \u2014 making it Pitt\u2019s biggest movie of all time, Cue noted. \u201cOne of the things that I loved about it is you felt great when you walked out,\u201d he said, adding: \u201cYou loved it when you were walking out of [a movie theater] or watching it alone.\u201d<\/p>\n

\n\tAccording to Cue, the way Apple operates today is still based on \u201cthe foundation beliefs\u201d of Steve Jobs. \u201cThere\u2019s no doubt, I think, that he\u2019d be incredibly proud of the work that we\u2019ve done in this area,\u201d Cue said.<\/p>\n

\n\tCue recalled that early in his career, before Apple was even thinking about building its own entertainment studio, he once asked Steve Jobs \u2014 who was the CEO of Apple and Pixar at the same time \u2014 \u201cWhy is it that Pixar can always create one hit after another, and that doesn\u2019t happen everywhere else?\u201d Jobs\u2019 comment was it\u2019s \u201calways about the story,\u201d Cue said. \u201cIt begins and ends with the story. If you don\u2019t have a story, you can\u2019t have a great show, and that always resonated with me about the things that we\u2019re trying to do.\u201d <\/p>\n

\n\tCue recalled that when Apple was gearing up ahead of the 2019 launch of Apple TV+, \u201cat the time there was certainly lots of other companies out there doing it. We didn\u2019t have any knowledge [of the streaming business], but we had this belief that everyone was chasing a lot of quantity and not quality, and we\u2019ve always been about trying to be the best, not the most, and so we wanted to build television and movies a place where the best storytellers, the best creators, the best writers, the best directors would want to come work there and do their best work.\u201d <\/p>\n

\n\tApple decided from the get-go that it wouldn\u2019t license content for the streaming service, Cue said.<\/p>\n

Read more Warner Bros. Announces \u2018Hazbin Hotel\u2019 Creator Feature Debut \u2018Prehistoria\u2019 and \u2018Bad Fairies\u2019 Additional Voice Cast<\/a><\/p>\n

\n\t\u201cWe did something that I believe that most people told me you couldn\u2019t do, and they were probably right, which is you can\u2019t start a movie or TV [streaming service] without licensing content and getting some of the old content that\u2019s out there,\u201d he told Bruckheimer. \u201cBut we\u2019ve always felt like if we were putting our name on it, it was kind of weird we were going to put our name on something we didn\u2019t help create, so we said we\u2019re going to start with nothing, we\u2019re going to start with something that all shows that we create, which meant we had, you know, five or six shows when we launched the service.\u201d<\/p>\n

\n\tCue said it took him two years to find the right execs to head Apple\u2019s original entertainment division, ultimately hiring former Sony Pictures Television execs Jamie Erlicht and Zack Van Amburg in 2017. \u201cThe most important thing was the people that we were going to hire and the people that we were going to work with,\u201d he said.<\/p>\n

\n\tCue gave a shout-out to Reese Witherspoon and Jennifer Aniston as the \u201cfirst people to believe in us\u201d when they were pitching \u201cThe Morning Show\u201d around town.<\/p>\n

\n\t\u201cI thought the show was amazing,\u201d Cue said. \u201cBut we had to go and convince them, and obviously others wanted the show as well\u2026 and I came down to the realization that we weren\u2019t going to get it, because somebody would always offer more, or whatever, but I thought we were special, and so I asked for a meeting with both of them.\u201d Cue asked Witherspoon and Aniston \u201cwhether they thought they were going to make one of the best shows ever in television. They said yes, and I said, \u2018So do I. I think it\u2019s going to be one of the best. That means you need to do it with us, and the reason you have to do it with us is because we don\u2019t have any other shows! So we believe 100% in what you\u2019re doing, and we\u2019re going to launch our service on that.\u201d<\/p>\n

\n\tCue proudly noted that Apple TV is now an EGOT winner, after the Broadway musical adaptation of original series \u201cSchmigadoon!\u201d won a Tony award. Apple earned the Oscar for best picture for its uplifting 2021 drama \u201cCODA,\u201d while it took home a Grammy for Chris Stapleton\u2019s \u201cBad as I Used to Be\u201d from \u201cF1: The Movie.\u201d The company has won multiple Emmys, with Apple TV\u2019s Hollywood satire \u201cThe Studio\u201d last year taking home 13 trophies, a record for a comedy series in a single year as well as for a first-year series.<\/p>\n

\n\t\u201cSo we\u2019ve had a lot of success with people recognizing the work,\u201d Cue said, \u201cbut it comes down to the people you hire and the people that surround you.\u201d<\/p>\n

\n\tMeanwhile, Bruckheimer admitted that he never really knows if a movie he\u2019s making will become a hit. \u201cYou think you know it\u2019s going to be a hit, but nobody knows,\u201d he said. \u201cAnd I\u2019ve been in Hollywood long enough where I\u2019ve seen movies that test it through the roof, and nobody showed up.\u201d<\/p>\n

\n\tCue is an Apple lifer, having joined the company in 1989. After steering the launch of iTunes (2003) and the App Store (2008), he has led Apple\u2019s expansion into TV and movies with the Apple TV streaming service.<\/p>\n

\n\tIn his closing remarks at the Palais, Cue again expressed gratitude that he and Apple have been recognized with the Cannes Lions award. \u201cI was a computer science major, engineering major, and for me to be here and what we\u2019ve accomplished in this area, I could have never imagined,\u201d said Cue. He added to Bruckheimer, \u201cYou\u2019re a true legend, but the best part about it is you\u2019re a true legend still creating incredible things.\u201d<\/p>\n

Read more Banijay\u2019s Immersive Experience \u2018Luminiscence\u2019\u00a0Set to Expand to Seville\u2019s Stunning Parish of San Jacinto (EXCLUSIVE)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Apple’s Eddy Cue, honored as Entertainment Person of the Year at Cannes Lions, appeared with Jerry Bruckheimer to talk about a potential ‘F1’ sequel, Steve Jobs and more.<\/p>\n","protected":false},"author":1,"featured_media":2680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[546,365,2291,2292],"class_list":["post-2681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-apple-tv","tag-cannes-lions","tag-eddy-cue-2","tag-jerry-bruckheimer"],"yoast_head":"\nApple\u2019s Eddy Cue on \u2018F1\u2019 Sequel, Why Apple TV Has Never Licensed Any Library Content and Being Inspired by Steve Jobs - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=2681\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple\u2019s Eddy Cue on \u2018F1\u2019 Sequel, Why Apple TV Has Never Licensed Any Library Content and Being Inspired by Steve Jobs - 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