{"id":2699,"date":"2026-06-22T16:37:11","date_gmt":"2026-06-22T16:37:11","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2699"},"modified":"2026-06-22T16:37:11","modified_gmt":"2026-06-22T16:37:11","slug":"amazon-kicks-off-creator-hub-to-fire-tv-for-videos-and-podcasts-from-youtubers","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2699","title":{"rendered":"Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tAmazon is launching dedicated Creator Hub to Fire TV this summer, creating a new section for videos and podcasts from digital creators to expand beyond social media and into connected TV.  <\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2697\">\u2018Klara and the Sun\u2019 Trailer: Jenna Ortega Is a Robot Friend in Taika Waititi\u2019s Sci-Fi Adaptation<\/a><\/p>\n<p>\n\tThe feature was announced on Monday morning during Cannes Lions aboard Amazon\u2019s swanky yacht.<\/p>\n<p>\n\tMore than 120 creators are already available on Fire TV, where users can watch new videos from the likes of Dude Perfect, Jordan Matter, and Ben Azelart on the same day they go live on YouTube. The new hub, unveiled by Charlotte Maines, Amazon\u2019s VP of devices content and advertising, will now give that programming \u2013 including the latest content from MrBeast, Topper Guild, Celine Dept and 5-Minute Crafts.\u2013 more visibility inside the Fire TV interface. Amazon expects to hit 200 Creators in July and over 500 by next year, the company said at Cannes Lions.<\/p>\n<p>\n\tMaines told <em>Variety<\/em> that the launch reflects the company\u2019s attempt to address a discovery issue tied to the rising volume of creator content. As such, Amazon will be adding features allowing users to select their favorite creators so their videos surface more prominently.<\/p>\n<p>\n\t\u201cPart of my job is waking up every morning and seeing what customers are doing on our devices \u2014 what kind of content matters to them, what they\u2019re engaging with \u2014 and that informs the product choices and experiences we ultimately build for those customers,\u201d Maines said. \u201cCreator content couldn\u2019t be more important to customers these days. And there\u2019s just more and more of it. While that\u2019s awesome, it also means it\u2019s harder and harder to find the content you want, and harder and harder for creators to get in front of customers who might want to see their content.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2695\">Google Invests $75 Million in A24 to Develop AI-Powered Filmmaking Tools<\/a><\/p>\n<p>\n\tThe launch comes as Amazon has been investing in creator and podcast content across Fire TV, Prime Video, Alexa and Art19. The company has also started backing original creator and podcast-led programming, including \u201cCup Classics,\u201d a FIFA World Cup show hosted by U.K. football creator Jeremy Lynch, as well as \u201cDaily Cup,\u201d produced with The Athletic FC, and sports programming with the Locked On podcast network around March Madness and college football.<\/p>\n<p>\n\tMaines said Fire TV\u2019s position as a device platform gives Amazon a different route into creator discovery than a standalone app.<\/p>\n<p>\n\t\u201cWhat we\u2019re trying to do is take an experience that today you\u2019d need to go to YouTube for, and leverage what we know about the logged-in customer to create another way for creators to get in front of customers with the tools that we have \u2014 including the fact that we manage device operating systems,\u201d Maines said. <\/p>\n<p>\n\tThe Creator Hub also speaks to a wider shift. Creator content has traditionally been associated with mobile and social platforms, but companies including Amazon are increasingly looking at how that material fits into the living-room experience and can appeal to a wide demo beyond younger audiences. <\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2693\">Netflix U.S.-Canada Scripted Boss Jinny Howe on Maintaining Volume, Branching Into New Genres and When IP Makes Sense<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is launching dedicated Creator Hub to Fire TV, creating a new section for videos and podcasts from digital creators.<\/p>\n","protected":false},"author":1,"featured_media":2698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[365,2301,2302,510],"class_list":["post-2699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-cannes-lions","tag-charlotte-maines","tag-topper-guild","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=2699\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers - Relocation Observer\" \/>\n<meta property=\"og:description\" content=\"Amazon is launching dedicated Creator Hub to Fire TV, creating a new section for videos and podcasts from digital creators.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/relocationobserver.com\/?p=2699\" \/>\n<meta property=\"og:site_name\" content=\"Relocation Observer\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T16:37:11+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/#\\\/schema\\\/person\\\/2243ff062b31c5195cd0d9f83884e83e\"},\"headline\":\"Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers\",\"datePublished\":\"2026-06-22T16:37:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699\"},\"wordCount\":552,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relocationobserver.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/6244eace1471855e16f6fc0d18355f54.webp\",\"keywords\":[\"Cannes Lions,\",\"Charlotte Maines,\",\"Topper Guild,\",\"YouTube\"],\"articleSection\":[\"Digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/relocationobserver.com\\\/?p=2699#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699\",\"url\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699\",\"name\":\"Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers - Relocation Observer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/relocationobserver.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/6244eace1471855e16f6fc0d18355f54.webp\",\"datePublished\":\"2026-06-22T16:37:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/#\\\/schema\\\/person\\\/2243ff062b31c5195cd0d9f83884e83e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/relocationobserver.com\\\/?p=2699\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699#primaryimage\",\"url\":\"https:\\\/\\\/relocationobserver.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/6244eace1471855e16f6fc0d18355f54.webp\",\"contentUrl\":\"https:\\\/\\\/relocationobserver.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/6244eace1471855e16f6fc0d18355f54.webp\",\"width\":1000,\"height\":563},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/?p=2699#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/relocationobserver.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/#website\",\"url\":\"https:\\\/\\\/relocationobserver.com\\\/\",\"name\":\"Relocation Observer\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/relocationobserver.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/relocationobserver.com\\\/#\\\/schema\\\/person\\\/2243ff062b31c5195cd0d9f83884e83e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/relocationobserver.com\"],\"url\":\"https:\\\/\\\/relocationobserver.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers - Relocation Observer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/relocationobserver.com\/?p=2699","og_locale":"en_US","og_type":"article","og_title":"Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers - Relocation Observer","og_description":"Amazon is launching dedicated Creator Hub to Fire TV, creating a new section for videos and podcasts from digital creators.","og_url":"https:\/\/relocationobserver.com\/?p=2699","og_site_name":"Relocation Observer","article_published_time":"2026-06-22T16:37:11+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/relocationobserver.com\/?p=2699#article","isPartOf":{"@id":"https:\/\/relocationobserver.com\/?p=2699"},"author":{"name":"admin","@id":"https:\/\/relocationobserver.com\/#\/schema\/person\/2243ff062b31c5195cd0d9f83884e83e"},"headline":"Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers","datePublished":"2026-06-22T16:37:11+00:00","mainEntityOfPage":{"@id":"https:\/\/relocationobserver.com\/?p=2699"},"wordCount":552,"commentCount":0,"image":{"@id":"https:\/\/relocationobserver.com\/?p=2699#primaryimage"},"thumbnailUrl":"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/06\/6244eace1471855e16f6fc0d18355f54.webp","keywords":["Cannes Lions,","Charlotte Maines,","Topper Guild,","YouTube"],"articleSection":["Digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/relocationobserver.com\/?p=2699#respond"]}]},{"@type":"WebPage","@id":"https:\/\/relocationobserver.com\/?p=2699","url":"https:\/\/relocationobserver.com\/?p=2699","name":"Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers - Relocation Observer","isPartOf":{"@id":"https:\/\/relocationobserver.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/relocationobserver.com\/?p=2699#primaryimage"},"image":{"@id":"https:\/\/relocationobserver.com\/?p=2699#primaryimage"},"thumbnailUrl":"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/06\/6244eace1471855e16f6fc0d18355f54.webp","datePublished":"2026-06-22T16:37:11+00:00","author":{"@id":"https:\/\/relocationobserver.com\/#\/schema\/person\/2243ff062b31c5195cd0d9f83884e83e"},"breadcrumb":{"@id":"https:\/\/relocationobserver.com\/?p=2699#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/relocationobserver.com\/?p=2699"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/relocationobserver.com\/?p=2699#primaryimage","url":"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/06\/6244eace1471855e16f6fc0d18355f54.webp","contentUrl":"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/06\/6244eace1471855e16f6fc0d18355f54.webp","width":1000,"height":563},{"@type":"BreadcrumbList","@id":"https:\/\/relocationobserver.com\/?p=2699#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/relocationobserver.com\/"},{"@type":"ListItem","position":2,"name":"Amazon Kicks Off Creator Hub to Fire TV for Videos and Podcasts From YouTubers"}]},{"@type":"WebSite","@id":"https:\/\/relocationobserver.com\/#website","url":"https:\/\/relocationobserver.com\/","name":"Relocation Observer","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/relocationobserver.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/relocationobserver.com\/#\/schema\/person\/2243ff062b31c5195cd0d9f83884e83e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/relocationobserver.com"],"url":"https:\/\/relocationobserver.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/posts\/2699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2699"}],"version-history":[{"count":0,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/posts\/2699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=\/wp\/v2\/media\/2698"}],"wp:attachment":[{"href":"https:\/\/relocationobserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relocationobserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}