{"id":2722,"date":"2026-06-22T21:07:36","date_gmt":"2026-06-22T21:07:36","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2722"},"modified":"2026-06-22T21:07:36","modified_gmt":"2026-06-22T21:07:36","slug":"bluey-lands-on-toniebox-at-last-expanding-tonies-lineup-of-character-audio-play-experiences","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2722","title":{"rendered":"Bluey Lands on Toniebox at Last, Expanding Tonies\u2019 Lineup of Character Audio Play Experiences"},"content":{"rendered":"
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\n\tIf you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.<\/p>

Read more Wall of Entertainment Studio to Partner with Tubi for Two Original Comedy Series (EXCLUSIVE)<\/a><\/p>\n

\nBluey is officially making its way onto the Toniebox.<\/p>\n

\n\tIn a new partnership between Tonies and BBC Studios, the hit preschool series is expanding into the screen-free audio platform for the first time, bringing Bluey, Bingo and the rest of the Heeler family into a new format built around listening and imaginative play.<\/p>\n

\n\tThe move extends Bluey beyond television into Tonies\u2019 collectible audio system, where characters come to life through physical figurines placed on the Toniebox player. Each figure unlocks stories, music and character moments designed for independent play \u2014 no screens, apps or setup required.\n\n\t\n\n<\/p>\n

\n\tThe launch includes a range of Bluey-themed Tonies, with figures featuring Bluey, Bingo and Muffin. Alongside the core figures, the collaboration also introduces a Tonieplay game with 100+ interactive moments from the show including a game of \u2018Keepy Uppy\u2019, \u2018Dance Mode\u2019 and the \u2018Magic Xylophone\u2019. The collection is rounded out with themed accessories, including Bluey-branded sleeves and carry bags.\n\n\n\n<\/p>

Read more Music Critic Anthony Fantano Breaks Silence Over Halsey Tweets: \u2018I\u2019m Not the Devil Himself\u2019<\/a><\/p>\n

\n\tTonies\u2019 Bluey collection also arrives amid a broader expansion push for the company, which has been rapidly scaling its licensed lineup over the past year with new Disney Cuddle Tonies and the recent Tonieplay Hasbro collection, underscoring how quickly it is growing its roster of major entertainment brands.<\/p>\n

\n\t\u201cAt tonies, we\u2019re listening to our audience and responding to what excites them,\u201d says Tobias Wann, CEO of tonies. \u201cFew brands capture family connection and playful storytelling quite like Bluey. For years, families around the world have asked for Bluey on the Toniebox, and we are incredibly proud to bring this beloved world to life in a way that feels uniquely Tonies. This partnership is another powerful example of why many of the world\u2019s leading family brands trust Tonies to thoughtfully extend the stories fans already love.\u201d\n\n\t\n<\/p>\n

\n\tThe Bluey Toniebox collection is available for pre-order today at Tonies.com and Target, ahead of its full release on July 19. Shop the collection below.<\/p>

Read more Don\u2019t Forget These 11 Latino Emmy Contenders, From Selena Gomez to Andy Garcia<\/a><\/p>\n

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\"Bluey<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n
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\n\n\t\n\t\n\t\t\n\t\t\t\t\tBluey Tonie Figurines \u2013 3 pack Set\t\t\n\t\n<\/h3>\n
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\n<\/div>\n\n\t\tPre-Order at Tonies $59.99\t<\/span>\n<\/div>\n
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\n<\/div>\n\n\t\tPre-Order at Target $59.99\t<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\"Bluey<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n
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\n\n\t\n\t\n\t\t\n\t\t\t\t\tTonieplay Bluey: Play All Day Game\t\t\n\t\n<\/h3>\n
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\n<\/div>\n\n\t\tPre-Order at Tonies $24.99\t<\/span>\n<\/div>\n
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\n<\/div>\n\n\t\tPre-Order at Target $24.99\t<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\"Bluey<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n
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\n\n\t\n\t\n\t\t\n\t\t\t\t\tBluey Toniebox 2 Play Set \u2013 Sky Blue\t\t\n\t\n<\/h3>\n
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\n<\/div>\n\n\t\tPre-Order at Target $169.99\t<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\"Bluey<\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n
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\n\n\t\n\t\n\t\t\n\t\t\t\t\tToniebox 2 Sleeve: Bluey\t\t\n\t\n<\/h3>\n
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\n<\/div>\n\n\t\tPre-Order At Tonies $15.99\t<\/span>\n<\/div>\n
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