{"id":2742,"date":"2026-06-23T06:05:59","date_gmt":"2026-06-23T06:05:59","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2742"},"modified":"2026-06-23T06:05:59","modified_gmt":"2026-06-23T06:05:59","slug":"walmarts-new-tv-shows-join-the-club-backyard-escapes-spur-vizio-users-to-go-shop","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2742","title":{"rendered":"Walmart\u2019s New TV Shows, \u2018Join the Club,\u2019 \u2018Backyard Escapes\u2019 Spur Vizio Users to Go Shop"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\nWalmart hopes to get customers shopping before they arrive at the company\u2019s stores or visit its website.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2740\">Second Note Sent to Media Said Nancy Guthrie Was Dead<\/a><\/p>\n<p>\n\tThe retailing giant is launching its own series of programs that feature goods viewers can buy in store or online and are distributed to users of Vizio, the TV manufacturer that Walmart acquired in 2024. In \u201cBackyard Escapes,\u201d a special hosted by Tan France, audiences were shown goods from advertisers including ScottsMiracle-Gro; Procter &amp; Gamble\u2019s Spruce and Zevo, Blackstone; Keter; Aiper; Pennington; Clorox Pool&amp;Spa\/BioLab; and Perdue \u2014 all tied to a shopping event built around patios and gardens.  On August 3, Vizio will make available \u201cJoin the Club,\u201d a series hosted by actor Josh Gad that spotlights opportunities for college-bound students as they get ready for their campus sojourn.<\/p>\n<p>\nWalmart may be known better for its own big-budget commercials than it is as a conduit for other advertisers, but the new Vizio programs spotlight its efforts to use its assets to create a media platform  for others that aims to spur sales. <\/p>\n<p>\n\t\u201cYou\u00a0take something that is an organic story, and find brands that are being true to who they are, that fit really nicely into that story,  and it just flows in a way that it creates trust with customers,\u201d says Courtney Naudo, senior vice president and general manager of Walmart\u2019s Vizio, during a recent interview.<\/p>\n<p>\n\tThese new programs, which are highlighted on Vizio\u2019s home screen and made available via free streaming channels, bolster the promise of the Walmart\u2019s decision to buy Vizio. At the time of the deal\u2019s completion, Walmart suggested it would be able to use the manufacturer\u2019s products and systems to help advertisers \u201cmeaningfully connect with customers at scale and boost product discovery.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2738\">Amazon Teams With Papa Johns, Beck, Jill Scott, Omar Courtz For New Alexa Ads Using Agentic AI<\/a><\/p>\n<p>\n\tThese series are designed to entertain and intrigue viewers, while letting advertisers spur purchases and sales,. says Khurrum Malik, vice president of business and product marketing at Walmart Connect. \u201cCustomers are coming to Vizio to be entertained. And so what we\u2019re trying to do is not have brands choose between building a brand through stories or driving sales,\u201d he says. By having advertisers play a role in the flow of the program, rather than interrupting it, he says, executives believe they can create a desire for shopping without interrupting the consumer experience.<\/p>\n<p>\n\tWalmart says \u201cBackyard Escapes\u201d Backyard Escapes helped spur a 50% increase in digital sales over the previous year, and noted that nearly half of purchases were new shoppers to the patio and garden category. The branded content experience on Vizio reached nearly 30% of American households and achieved a 67% completion rate.<\/p>\n<p>\n\tSimilar programming is likely to debut in months to come. \u201cWe\u2019ll continue to see demand for this because it\u2019s another elegant way to show up and tell a story,\u201d says Naudo.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=2736\">Michael Ovitz Storms Out of Deposition After Being Asked About Jeffrey Epstein<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Walmart&#8217;s New TV Shows, &#8216;Join the Club,&#8217; &#8216;Backyard Escapes&#8217; Spur Vizio Users to Go Shop<\/p>\n","protected":false},"author":1,"featured_media":2741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[2336,2337],"class_list":["post-2742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-vizio","tag-walmart"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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