{"id":2748,"date":"2026-06-23T07:35:41","date_gmt":"2026-06-23T07:35:41","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=2748"},"modified":"2026-06-23T07:35:41","modified_gmt":"2026-06-23T07:35:41","slug":"passion-paris-joins-adn-for-south-korean-major-webtoon-adaptation-exclusive","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=2748","title":{"rendered":"Passion Paris Joins ADN for South Korean Major Webtoon Adaptation (EXCLUSIVE)"},"content":{"rendered":"
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\n\tAnimation powerhouse Passion Paris (\u201c400 Boys,\u201d \u201cNot a Box\u201d) is partnering with France-based anime SVOD service Animation Digital Network (ADN) to produce an adaptation of a high-profile South Korean webtoon.\u00a0<\/p>\n

Read more Japan\u2019s Sake Culture Gets the Animated Documentary Treatment in Supersub and Toonz Media Group\u2019s \u2018Taste of Water\u2019 (EXCLUSIVE)<\/a><\/p>\n

\n\tAn adult action series, the webtoon Passion and ADN are adapting has scored 80 million views worldwide, said Passion Paris MD Caroline Audebert.\u00a0<\/p>\n

\n\tPassion Paris and ADN aim to initiate production on the webtoon adaptation at the end of this year. The webtoon\u2019s title is set to be announced Wednesday at an Annecy Mifa market session, From China to Global Animation Synergy with Bilibili, where a teaser will be shown. \u00a0<\/p>\n

\n\tThere is a natural synergy between Passion and ADN, Audebert told Variety <\/em>on the eve of this year\u2019s Annecy Festival and Mifa market.\u00a0<\/p>\n

\n\t\u201cPassion really aims to develop IPs and is very strong on animation talent. ADN has direct access to its audience and knows what it likes,\u201d she said.<\/p>\n

\n\tThe Korean webtoon adaptation will be made in an anime style, she added. \u201cIts directors have watched anime from near birth. A lot of Passion\u2019s animation talent is inspired by anime. According to one study, 44% of our 18-45 target now watch anime,\u201d said Audebert.\u00a0<\/p>\n

\n\t\u201cThe talent will bring a special Western touch to the production, which audiences and streaming services are fine with. More and more [in Europe], we will be seeing this kind of anime-adjacent coming from talent here, because it\u2019s part of our culture now,\u201d she predicted.<\/p>\n

\nPassion Restructures to Seize New Opportunities\u00a0 <\/strong>\u00a0 \u00a0<\/p>\n

\n\tThe webtoon is not Passion Paris\u2019 first foray into Asia. It is already developing, for instance, the animated series \u201cYojimbot,\u201d an anime-adjacent Japanese robot samurai saga based on the sci-fi comic series created by French author Sylvain Repos.\u00a0<\/p>\n

\n\tThe ADN co-production marks the latest move by Passion Paris and Passion London, behind Netflix \u201cLove, Death + Robots\u201d\u00a0episodes \u201c\u201cZima Blue,\u201d \u201cIce\u201d and \u201c400 Boys,\u201d plus Apple TV\u2019s \u201cNot a Box.\u201d\u00a0<\/p>\n

\n\tIt compounds Passion\u2019s extraordinary range of styles, IP sources and talent, which also sees Anna Mantzaris\u2019 auteurist new stop-motion short film \u201cPlease\u201d and preschool \u201cNot a Box,\u201d based on the children\u2019s picture book \u2013 in competition and TV films selection respectively at this year\u2019s Annecy \u2013 or \u201cEndless Space,\u201d animated in an Asian style and inspired by Amplitude\u2019s video game, or \u201cBurnham All,\u201d a queer, coming of age sitcom set in 1696 witch trials. A third Passion title, Anna Ginsburg\u2019s SXSW winner \u201cHAG,\u201d has also been selected for Annecy.\u00a0<\/p>\n

\n\tA long term creative principle, that breadth, however, is increasingly necessary. In many ways the ADN project and Passion\u2019s slate at large mark a sign of and reaction to the times as anime still soars, Korean webtoons command as many views as big Netflix\u2019s TV hits, and yet global streaming service orders and broadcaster buys in tradition animation have plunged.\u00a0<\/p>\n

\n\tAs territories\u2019 tax breaks replace or serve to complement traditional financing resources, Passion Paris and Passion London have reacted, creating an integrated development pipeline.\u00a0<\/p>\n

\n\tThis axis also straddles two of the countries with the most muscular production and VFX tax incentives in Europe.\u00a0<\/p>\n

\n\tPassion still maintains close relationships with broadcasters in France and the U.K., noted Debbie Crosscup, MD of Passion Pictures Animation in London. \u00a0<\/p>\n

\n\t\u201cHaving a studio in France and the U.K. offers us the opportunity to gather up all the elements that we have in both countries like tax rebates and also subsidies to create new IP,\u201d said Audebert.\u00a0<\/p>\n

\n\tOne case in point: \u201cFree Range,\u201d selected for Toulouse\u2019s Cartoon Forum 2026 and produced by Passion London and Passion Paris and the U.K.\u2019s Complete Fiction. Its original IP was developed jointly across London and Paris, making full use of both U.K. and French financing structures and tax incentives.\u00a0<\/p>\n

Read more Japan\u2019s Toei Animation Impresses at Annecy With \u2018Monkey Quest,\u2019 a Japan-U.S. Animation Blender<\/a><\/p>\n

\n\t\u201cFree Range\u201d \u201cpresented a really exciting opportunity to unlock a financial model and do it internally,\u201d said Crosscup.<\/p>\n

\n\tThis new model enables the companies to move fluidly between formats, partners and funding structures depending on where value and momentum can be best unlocked, Passion argued.<\/p>\n

\n\tAs many top animation companies, Passion has always attracted talent from all over the world, with very fluid movement between its French and U.K. teams.\u00a0<\/p>\n

\n\t\u201cGiven that talent is such an key concern at Passion, Caroline and I want to create really exciting teams together of artists, innovators, storytellers and creators. We are very excited to lean into this \u2013 the funding and talent \u2013 going forward, figuring out the right kind of collaboration,\u201d Crosscup added.<\/p>\n

\n\tPassion Paris and London will continue to pursue is mixture of commercial IP and auteur-led creative work, an emerging trend at large in the international animation industry.<\/p>\n

\n\t\u201cIt is imperative to balance commercial opportunity with creative ambition as it builds on diversification.\u00a0Commercial IP provides scale and sustainability, while auteur-led projects create differentiation, attract talent, and build cultural value beyond individual productions,\u201d Audebert enthused.<\/p>\n

\n\tA slightly closer look at Passion\u2019s Annecy\/Cartoon Forum slate:\u00a0<\/p>\n

\n\u201cApocalypse Mojito\u201d<\/strong><\/p>\n

\n\tA YA comedy TV series from Julien S\u00e9ze and C\u00e9dric St\u00e9phan and Passion Paris, in which Yolo and\u00a0Wazo\u00a0are two friends traveling from village to city with their mobile guinguette (a typically French open-air caf\u00e9\/dance floor) bringing fun and good humor wherever they go. Very necessary given they live in a post-apocalypse 2100 world, destroyed by climate change. Original Passion-owned IP developed entirely in-house for French public broadcaster France T\u00e9l\u00e9visions, coming out this summer.<\/p>\n

\n\u201cBurnham All\u201d<\/strong><\/p>\n

\n\tBetty Parish navigates love, life and friendship in the\u00a0small and backward village of Burnham, in 1696. An original animated series in development for a Kickstarter campaign.<\/p>\n

\n\u201cEndless Space\u201d<\/strong><\/p>\n

\n\tCo-produced by Passion Paris and Amplitude Studios, the acclaimed game developer, announced at 2025\u2019s Annecy and inspired by the Endless gaming universe. Ilona, abandoned as a child on the dusty moon of Tersh, joins Starling and a group of \u201cexplorers,\u201d hired to crack the heart of the wreck which made Terse famous. Its key \u201cunlocks unknown secrets and unimaginable dangers\u2026. Ilona, Tersh, and this arm of the galaxy will never be the same.\u201d\u00a0<\/p>\n

\n\u201cFree Range\u201d<\/strong><\/p>\n

\n\tThe adventures of Buddy and Mac, pig and duck\u00a0best buds, which \u201cstart off small and relatable, then inevitably spiral wildly out of control.\u201d A fast-paced comedy announced early June as bound for Cartoon Forum in Toulouse and a prototype, in joint development and financing, of far larger Passion London and Paris integration. \u00a0<\/p>\n

\n\u201cHAG\u201d<\/strong><\/p>\n

\n\tAnna Ginsburg\u2019s original animated short film produced by Strange Beast and Passion Pictures Animation London and a SXSW 2026 Special Jury Award winner now selected for Annecy\u2019s short film competition. \u201cOne woman\u2019s quest for love and meaning in a hellscape of waning fertility, dating apps and the rotten stench of the patriarchy,\u201d the synopsis runs. \u201cRelatable and totally bonkers in the best way,\u201d said the SXSW jury. Passion now aims to spin off a longer format.<\/p>\n

\n\u201cThe Lion Inside\u201d<\/strong><\/p>\n

\n\tIn development at Passion Pictures London, an animated special\/series\u00a0adapted from one of the bestselling books by Rachel Bright and Jim Field packing a heart-warming tale \u2013 just take one look at the artwork \u2013 \u201cabout confidence, self-esteem, and a shy little mouse who sets out on a journey to find his roar.\u201d \u201cPassion loves original IP and is dedicated to finding the best original stories and creating IPs,\u201d said Crosscup, citing \u201cThe Lion Inside.\u201d<\/p>\n

\n\u201cPlease\u201d<\/strong><\/p>\n

\n\tCaught by a fixed camera, stop motion felt character vignettes of lonely souls looking for love but, as director Anna Mantzaris observes, haven\u2019t quite got it together. Merciless and compassionate comedy marking the latest from Mantzaris (\u201cGood Intentions,\u201d \u201cBut Milk Is Important\u201d) with one character voiced by \u201cSentimental Value\u201d star Stellan Skarsgard. Produced by Apparat Filmproduktion with Passion Paris Production, Arte, Film i V\u00e4st, SVT, Mikrofilm AS, and Kuli Film, in association with YLE and B\u00f6hle Studio. Miyu handles international sales.<\/p>\n

\n\u201cYojimbot\u201d<\/strong><\/p>\n

\n\tThe logline: In a walled-off island in near future Japan, a young boy escapes captivity after his father\u2019s murder with the help of obsolete samurai-themed amusement park robots.\u00a0Relentlessly hunted down by his father\u2019s murderers, he embarks on a fight to survive and\u00a0reveal the truth. An animated series adapting the high-action dystopian comic book, from France\u2019s Sylvain Repos, published by Dargaud.<\/p>\n

Read more Walmart\u2019s New TV Shows, \u2018Join the Club,\u2019 \u2018Backyard Escapes\u2019 Spur Vizio Users to Go Shop<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Passion Pictures Animation execs Caroline Audebert and Debbie Crosscup drill down at Annecy on Passion\u2019s new France-U.K. axis.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":2747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[2346,344,2347,2348,2349],"class_list":["post-2748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-adn","tag-annecy-animation-festival","tag-passion-london","tag-passion-paris","tag-passion-pictures"],"yoast_head":"\nPassion Paris Joins ADN for South Korean Major Webtoon Adaptation (EXCLUSIVE) - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=2748\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passion Paris Joins ADN for South Korean Major Webtoon Adaptation (EXCLUSIVE) - 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