{"id":3208,"date":"2026-06-29T11:34:02","date_gmt":"2026-06-29T11:34:02","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=3208"},"modified":"2026-06-29T11:34:02","modified_gmt":"2026-06-29T11:34:02","slug":"the-off-campus-effect-streamers-smitten-with-scripted-romance-over-dating-shows-research-shows","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=3208","title":{"rendered":"The \u2018Off Campus\u2019 Effect: Streamers Smitten With Scripted Romance Over Dating Shows, Research Shows"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tStreaming platforms are smitten with romance \u2013 predominantly the scripted kind.<\/p>\n<p>\n\tNew research from Ampere Analysis shows that 83% of first-run romance commissions in the first half of 2026 were scripted. Of those, 40% were adapted from books, which has been the case since 2025 (since 2023 the number of book adaptations has increased by 73%, a trend partly prompted by the rise of BookTok).<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=3206\">Newly Restored \u2018Deadly Sweet\u2019 by Italian Softcore Erotic Movies Director Tinto Brass Set to Pre-Open Venice Film Festival<\/a><\/p>\n<p>\n\tThat is a big shift from the second half of 2022, when there was an almost equal split between reality and scripted romance shows. That\u2019s despite reality romance formats such as \u201cLove Island\u201d and \u201cLove is Blind\u201d still drawing in plenty of fans.<\/p>\n<p>\n\tUnsurprisingly, it\u2019s Prime Video and Netflix who are leading the trend of commissioning scripted romance.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=3204\">Comcast to Split NBCUniversal and Cable Operations Into Two Companies<\/a><\/p>\n<p>\n\tThe media analytics firm also found the romance genre has remained \u201cunusually resilient\u201d with audiences in the 18-24 bracket, who show the same level of appeal as they did back in 2020 despite declining in interest in other major genres. The first quarter of 2026 showed 49% of respondents were enjoying romance, the same number as in the first quarter of 2020. Meanwhile in the same period interest in comedy as well as action and adventure fell by 9% while crime and thriller dropped by 5%.<\/p>\n<p>\n\t\u201cScripted romance shows are currently central in the cultural zeitgeist, and none more so than literary adaptations,\u201d said Mariana Enriquez Denton Bustinza, senior analyst at Ampere Analysis, pointing to shows such as \u201cOff Campus\u201d and \u201cHeated Rivalry.\u201d \u201cThe continued success of these titles has encouraged global streamers to rethink their commissioning approach to new romance content, moving away from reality TV and towards higher-budget scripted shows with established fan bases.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=3202\">BBC Comes to Jesus: Broadcaster Sets \u2018Landmark\u2019 Historical Docuseries on Christ<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Global streamers are increasingly favouring scripted romance over reality dating shows, according to research.<\/p>\n","protected":false},"author":1,"featured_media":3207,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[1348,2649],"class_list":["post-3208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-love-island","tag-off-campus-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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