{"id":326,"date":"2026-05-20T15:36:49","date_gmt":"2026-05-20T15:36:49","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=326"},"modified":"2026-05-20T15:36:49","modified_gmt":"2026-05-20T15:36:49","slug":"cnn-hires-peacock-exec-anna-frost-as-head-of-worldwide-marketing-exclusive","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=326","title":{"rendered":"CNN Hires Peacock Exec Anna Frost as Head of Worldwide Marketing (EXCLUSIVE)"},"content":{"rendered":"
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\nCNN has hired Anna Frost, a top marketing exec at NBCUniversal\u2019s Peacock \u2014 and a CNN alum \u2014 as head of marketing for CNN Worldwide.<\/p>\n

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\n\tIn the role, Frost will oversee CNN\u2019s consolidated brand marketing and growth marketing groups. She will oversee creative, brand strategy and growth and performance marketing under a new structure at the news organization, spanning all of CNN\u2019s global platforms and subscription services.<\/p>\n

\n\tCNN\u2019s marketing teams have been overseen by Karen Bronzo, Warner Bros. Discovery\u2019s chief global marketing officer for U.S. networks and news. Bronzo had extended her duties to include CNN in July 2023. Amid the pending Paramount Skydance takeover of WBD, CNN CEO Mark Thompson and Channing Dungey, chairman\/CEO of Warner Bros. Television Group and U.S. networks, recently announced that Bronzo is returning to focus full-time on marketing for WBD U.S. networks.<\/p>\n

\n\tAt CNN, Frost will report directly to chief operating officer Alex MacCallum, who was promoted to that post last month. Front will be based out of Los Angeles.<\/p>\n

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\n\t\u201cAs we continue to transform and deliver our journalism to global multiplatform audiences, we are thrilled to welcome Anna back to CNN to lead global marketing,\u201d MacCallum said in a statement. \u201cAnna\u2019s experience in developing a best-in-class marketing function as well as driving subscription growth amidst rapid change in our industry will help CNN grow our programming and journalism across platforms and drive direct-to-consumer success.\u201d<\/p>\n

\n\tMost recently, Frost worked at NBCUniversal as Peacock\u2019s senior VP and head of growth and lifecycle marketing and go-to-market strategy. Prior to joining NBCU in September 2022, she had spent a little less than a year at CNN \u2014 where she had led growth marketing for CNN+, the short-lived subscription streamer. Before that Frost was VP of digital marketing at Live Nation Entertainment and earlier spent more than 13 years at Disney where she held leadership positions in the Mouse House\u2019s direct-to-consumer and international, television and studio divisions.<\/p>\n

\n\tAfter the exit in mid-2023 of Kristine Coratti Kelly, who was CNN\u2019s EVP and global head of marketing and communications under then-CEO Chris Licht, the news org\u2019s marketing and comms teams were split apart. Communications remains a unit reporting to Thompson, and now CNN\u2019s marketing group will fall under MacCallum\u2019s purview.<\/p>\n

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CNN has hired Anna Frost, a top marketing exec at NBCUniversal\u2019s Peacock — and a CNN alum — as head of marketing for CNN Worldwide.<\/p>\n","protected":false},"author":1,"featured_media":325,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[375,376],"class_list":["post-326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-anna-frost","tag-cnn"],"yoast_head":"\nCNN Hires Peacock Exec Anna Frost as Head of Worldwide Marketing (EXCLUSIVE) - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=326\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CNN Hires Peacock Exec Anna Frost as Head of Worldwide Marketing (EXCLUSIVE) - 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