{"id":3334,"date":"2026-06-30T23:37:00","date_gmt":"2026-06-30T23:37:00","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=3334"},"modified":"2026-06-30T23:37:00","modified_gmt":"2026-06-30T23:37:00","slug":"listen-cnbc-chief-kc-sullivan-on-transforming-its-linear-tv-business-in-a-digital-world-after-the-versant-spinoff-were-very-much-on-offense","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=3334","title":{"rendered":"LISTEN: CNBC Chief KC Sullivan on Transforming its Linear TV Business in a Digital World After the Versant Spinoff: \u2018We\u2019re Very Much on Offense\u2019"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tOn today\u2019s episode of \u201cDaily Variety\u201d podcast, CNBC president KC Sullivan discusses the channel\u2019s evolution following the Versant Media spinoff. The preeminent financial news network is transforming from a business rooted in linear cable to multiplatform digital. \u201cWe\u2019re very much on offense,\u201d Sullivan told <em>Variety<\/em> during last week\u2019s Cannes Lions festival.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=3332\">\u2018Enola Holmes 3\u2019 Review: Millie Bobby Brown Returns in a Frisky and Grown-Up Installment from \u2018Adolescence\u2019 Helmer Philip Barantini<\/a><\/p>\n<p><iframe allowfullscreen=\"true\" class=\"pmc-protected-embed\" frameborder=\"0\" height=\"180\" id=\"pmc-protected-embed-2\" loading=\"lazy\" scrolling=\"no\" src=\"https:\/\/omny.fm\/shows\/strictly-business\/daily-variety-cnbc-chief-kc-sullivan-on-transforming-the-linear-tv-business-in-a-global-world-we-re-very-much-on-offense\/embed?media=audio&amp;size=wide&amp;style=cover\" width=\"100%\"><\/iframe><\/p>\n<p>\n\tSullivan, who has logged 17 years with CNBC and has held the top job since 2022, addressed the big issue that was on everyone\u2019s lips at the festival: AI and the business disruption that is affecting every sector. For CNBC, that\u2019s a big opportunity and also a challenge.<\/p>\n<p>\n\t\u201cDisruption is everywhere. And I think it\u2019s an opportunity from an editorial coverage perspective. The amount of news flow is massive, whether it\u2019s the intersection between Washington and Wall Street and business or AI disruption that\u2019s disrupting all industries. The amount of content is massive, but also for our business and our ability to differentiate the content we have,\u201d Sullivan says. \u201cThere\u2019s a massive amount of commoditized content that\u2019s out there. But I think for trusted brands that are delivering differentiated content, which is what we think about every day, that\u2019s more and more important. We\u2019re focusing on making sure we get our content to our audience how and where they want that. Because in years past there were only a few places where [CNBC] content was consumed. Now there\u2019s been huge fragmentation of consumption. So you need to make sure that the content is getting delivered where and how that the audience wants it.\u201d<\/p>\n<p>\n\tCNBC was part of the Versant Media spinoff from NBCUniversal that took effect earlier this year. The transition has been energizing for the organization, Sullivan says.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=3330\">Music Industry Moves: Ashe Inks With Atlantic; Virgin Announces New Upper Management Structure, Post-Downtown Acquisition<\/a><\/p>\n<p>\n\t\u201cIt\u2019s a totally different game for us. We\u2019re very much on the offense. We\u2019re hiring. We\u2019re looking at partnerships in a different way. We\u2019re looking at M&amp;A in a different way,\u201d Sullivan says. \u201cWe have a very flat structure. So decision-making happens quickly and with a lot of urgency, and that\u2019s been a really fun place to be in an industry that\u2019s being highly disrupted. There are other media companies that are tightening the belt every quarter. We very much are trying to think about what\u2019s the next big win? What\u2019s the transformational win that we can do and we have the resources to do it. We have the management and board support to do it. Culturally, it\u2019s been an injection of excitement for the organization.\u201d<\/p>\n<p>\n<strong><em>Listen to Daily Variety<\/em><\/strong><em><strong>\u00a0on\u00a0iHeartPodcasts,\u00a0Apple Podcasts, Variety\u2019s\u00a0YouTube Podcast\u00a0channel,\u00a0Amazon Music,\u00a0Spotify\u00a0and other podcast platforms.<\/strong><\/em><\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=3328\">Netflix\u2019s Horror Game \u2018Unhinged\u2019 Is Funny, Scary and Points to a Future Without Second Screens<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On today&#8217;s &#8216;Daily Variety&#8217; podcast, CNBC chief KC Sullivan talks AI and how CNBC parent Versant Media has been energized by the NBCUniversal spinoff.<\/p>\n","protected":false},"author":1,"featured_media":3333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[913,775,2740],"class_list":["post-3334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-cnbc","tag-daily-variety","tag-kc-sullivan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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