{"id":3350,"date":"2026-07-01T07:38:59","date_gmt":"2026-07-01T07:38:59","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=3350"},"modified":"2026-07-01T07:38:59","modified_gmt":"2026-07-01T07:38:59","slug":"vietnamese-films-capture-70-of-local-box-office-as-galaxy-studio-chief-urges-global-co-productions-at-danang-industry-days","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=3350","title":{"rendered":"Vietnamese Films Capture 70% of Local Box Office as Galaxy Studio Chief Urges Global Co-Productions at Danang Industry Days"},"content":{"rendered":"
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\n\tVietnamese films held a 70.6% share of the domestic box office in the first five months of 2026, up from 62.2% across the full year of 2025 and 42.6% in 2023, according to figures presented by Dinh Thanh Huong, executive chair of Galaxy Studio and CEO of Galaxy Entertainment Holding, at the inaugural DANAFF Industry Days in Danang, Vietnam.<\/p>\n

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\n\tSpeaking at the Furama Resort, Dinh delivered the opening keynote of the two-day industry program attached to the 4th Danang Asian Film Festival. The presentation, titled \u201cVietnam: From Emerging Market to Film Nation,\u201d framed the data as evidence that Vietnamese cinema has passed the point of \u201cpotential\u201d and entered a period of commercial and creative maturity.<\/p>\n

\n\tThe 2025 market posted gross box office revenue exceeding $215 million \u2013 a 22.5% year-on-year increase \u2013 on sales of more than 70 million tickets, with 47 Vietnamese titles released during the year, up from 26 in 2024. Dinh attributed the share surge partly to a generational shift in the audience: 69% of Vietnamese moviegoers are Gen Z, she said, and 72.8% of tickets are now purchased through digital platforms, with word-of-mouth increasingly determining whether a title succeeds or fails.<\/p>\n

\n\tProduction budgets are rising in parallel. Where major local projects carried price tags of VND40\u201350 billion ($1.52\u2013$1.9 million) in 2023, Dinh said the market is now seeing productions budgeted at VND100\u2013130 billion ($3.8\u2013$4.9 million) and above. She projected total Vietnamese film output to reach 80 titles by 2027, up from 47 last year, with production, distribution and marketing budgets projected to exceed $5 million per film.<\/p>\n

\n\tGenre diversification was cited as a key driver of audience expansion. Dinh noted that the market has moved beyond its historic reliance on comedy and family films, pointing to recent commercial performances in war, action, historical and detective genres alongside the country\u2019s established strength in horror.<\/p>\n

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\n\tThe keynote doubled as a pitch to the international buyers and distributors gathered at the Industry Days, which are running June 30 through July 1 alongside the broader festival. Dinh outlined five areas she said she hoped to develop with overseas partners: co-production, financial investment, distribution and marketing, technology and innovation, and intellectual property development.<\/p>\n

\n\t\u201cCinema is not just a business,\u201d Dinh said. \u201cCinema is how a nation tells its own story.\u201d<\/p>\n

\n\tGalaxy Studio \u2013 whose credits include \u201cDreamy Eyes,\u201d \u201cYou and Trinh,\u201d \u201cBunny!!,\u201d \u201cDetective Kien: The Headless Horror,\u201d and the record-breaking war epic \u201cRed Rain\u201d \u2013 is the Vietnamese partner of Sony Pictures and operates more than 30 cinema complexes nationwide.<\/p>\n

\n\tDANAFF Industry Days \u2013 a new initiative launched by the Danang Asian Film Festival and the Vietnam Film Development Association \u2013 is bringing together Vietnamese studios including Galaxy Studio, BHD Vietnam Media Corp., Mockingbird Pictures, CJ HK Entertainment, and ProductionQ with international distributors and buyers from South Korea, Japan, Thailand, Indonesia, Cambodia, Singapore, the Philippines, Taiwan and the U.S. for lineup presentations and one-to-one business meetings.<\/p>\n

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Galaxy Studio’s Dinh Thanh Huong told DANAFF that Vietnamese films now hold 70.6% of the local box office.<\/p>\n","protected":false},"author":1,"featured_media":3349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2755,2756,2703,2757],"class_list":["post-3350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-bunny","tag-danaff","tag-danang-film-festival","tag-red-rain"],"yoast_head":"\nVietnamese Films Capture 70% of Local Box Office as Galaxy Studio Chief Urges Global Co-Productions at Danang Industry Days - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=3350\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnamese Films Capture 70% of Local Box Office as Galaxy Studio Chief Urges Global Co-Productions at Danang Industry Days - 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