{"id":3920,"date":"2026-07-10T09:36:45","date_gmt":"2026-07-10T09:36:45","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=3920"},"modified":"2026-07-10T09:36:45","modified_gmt":"2026-07-10T09:36:45","slug":"greek-myth-summer-continues-as-mediawan-rolls-out-kinetic-content-gameshow-trojan-horse-across-europe","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=3920","title":{"rendered":"Greek Myth Summer Continues as Mediawan Rolls Out Kinetic Content Gameshow \u2018Trojan Horse\u2019 Across Europe"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tIt\u2019s the summer for Greek mythology.<\/p>\n<p>\n\tWhile Christopher Nolan\u2019s screen adaptation of Homer\u2019s epic \u201cThe Odyssey\u201d is set to take the box office by storm, French producer Mediawan is rolling out a high-concept unscripted format called \u201cTrojan Horse.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=3918\">\u2018God Particle\u2019 Physicist Fabiola Gianotti to Get Feature Biopic by \u2018The Invisible Witness\u2019 Director Stefano Mordini\u00a0(EXCLUSIVE)<\/a><\/p>\n<p>\n\tCreated by Kinetic Content, Mediawan has secured option rights to the original show, which it is now rolling out across Europe, including France, Spain, Italy, Germany, the Netherlands and Finland.<\/p>\n<p>\n\t\u201cThe format takes the legendary deception at the heart of the Trojan Horse story and reimagines it as a contemporary studio game in which teams must decide whether the giant horse set before them contains a valuable gift, or a dangerous trap,\u201d reads the logline.<\/p>\n<p>\n\tKinetic Content is a U.S. production company founded in 2010. It is led by CEO Chris Coelen. Mediawan recently acquired Kinetic\u2019s parent group The North Road Company.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=3916\">\u2018Modern Family\u2019 Star Jesse Tyler Ferguson to Reprise Truman Capote in \u2018Tru\u2019 at London\u2019s Menier Chocolate Factory<\/a><\/p>\n<p>\n\t\u201cJoining Mediawan has allowed us the great opportunity to develop and share original IP across an extraordinary network of world-class producers,\u201d said Coelen. \u201c\u2018Trojan Horse\u2019 is the kind of format that travels; it\u2019s instantly understandable, highly adaptable and designed to engage audiences anywhere. We\u2019re thrilled to see our partners across Europe bring this format to life!\u201d<\/p>\n<p>\n\tElisabeth d\u2019Arvieu, Mediawan\u2019s group CCO and CEO of Mediawan Pictures said: \u201cThe acquisition of these options further underscores Mediawan\u2019s ambition to foster closer creative and commercial collaboration across its worldwide production footprint. By aligning several group companies around a single high-potential format, we aim to build momentum for local adaptation while benefiting from shared expertise, coordinated development and a collective approach to premium unscripted IP.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=3914\">Malaysian Sci-Fi \u2018Mimpi Kita: Castle in the Air\u2019 Lands Distributor and Sales Agent Abnormal Studios (EXCLUSIVE)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Greek myth summer continues as Mediawan rolls out Kinetic Content gameshow \u2018Trojan Horse\u2019 across Europe.<\/p>\n","protected":false},"author":1,"featured_media":3919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[1211],"class_list":["post-3920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-mediawan-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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