{"id":4048,"date":"2026-07-12T18:38:05","date_gmt":"2026-07-12T18:38:05","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=4048"},"modified":"2026-07-12T18:38:05","modified_gmt":"2026-07-12T18:38:05","slug":"emerging-directors-need-to-be-brave-curious-pushy-and-fearless-say-industry-leaders-behind-future-frames-program","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=4048","title":{"rendered":"Emerging Directors Need to Be \u2018Brave,\u2019 \u2018Curious,\u2019 \u2018Pushy\u2019 and \u2018Fearless,\u2019 Say Industry Leaders Behind Future Frames Program"},"content":{"rendered":"
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\n\tDuring this year\u2019s banner 60th anniversary edition of the Karlovy Vary International Film Festival, Variety <\/em>hosted a panel in collaboration with Allwyn to discuss the longstanding success of the European Film Promotion\u2019s Future Frames program, which acts as a springboard for up-and-coming European directors. The panel, populated by key industry names, broached issues such as access and inclusion, how companies can help foster up-and-coming talent, and what success looks like in such a competitive ecosystem.\u00a0<\/p>\n

Read more Box Office: \u2018Moana\u2019 Struggles With $52 Million Overseas, \u2018Toy Story 5\u2019 Powers to $879 Million Globally<\/a><\/p>\n

\n\tSince 2023, the leading lottery-led multinational entertainment company Allwyn has partnered with Future Frames to provide a monthlong scholarship in Los Angeles for one director each year. In L.A., they learn from the best filmmakers in the industry, with a dedicated program of mentoring, shadowing and training designed to build anticipation of entering one of the world\u2019s most exciting industries.\u00a0<\/p>\n

\n\tKicking off the discussion, the recently appointed managing director of European Film Promotion, Irina Ignatiew-Lemke, said that success at EFP is \u201cfostering the diverse voices of Europe.\u201d<\/p>\n

\n\t\u201cFuture Frames for the past 12 years \u2014 thanks to our wonderful collaboration with the Karlovy Vary International Film Festival \u2014 has been able to do exactly that,\u201d she added. \u201cAnd thanks to Allwyn, we are able to elevate it even further by building a bridge to the very important North American market. For us, success is when we see filmmakers succeed in this industry.\u201d\u00a0<\/p>\n

\n\tKry\u0161tof Mucha, Executive Director of Karlovy Vary International Film Festival, said success \u201cis what you can see right now behind us,\u201d as he pointed to a bustling festival atmosphere in the background of the conversation. Even on a rainy day, the festival home of the Hotel Thermal was swarmed with passionate cinephiles making their way to screenings. \u201c[Success] is a city full of young people. It\u2019s a cinema full of filmgoers and people who love movies.\u201d\u00a0<\/p>\n

\n\tAllwyn\u2019s Group chief brand officer Tatiana Jouanneau said creativity and culture can help build a strong brand identity. \u201cFor the emerging filmmakers of today, for me, success would be that we can contribute at least a little bit to today\u2019s emerging directors to become the festival winners of the future. Success is not about one-time visibility. It\u2019s about creating long-lasting impact.\u201d\u00a0<\/p>\n

\n\tSpeaking about the role of Allwyn in helping budding filmmakers get a foot in the door, Jouanneau said that, \u201cof course, financial support is important,\u201d but access is key. \u201cWhat really makes a difference is access. When you think [about it] from a talent development standpoint, this is true everywhere.\u201d Expanding on the idea of access, the executive said that \u201cearly access to right mentors, to thought leadership, to the connections in the industry [that] could create international exposure\u201d is even more important than just plain financial support.\u00a0<\/p>\n

\n\tIgnatiew-Lemke echoed that idea, saying that sponsorship, for the EFM, \u201cit\u2019s not about putting a logo of a company somewhere. What I value about [our] relationship with Allwyn is that we want to create impact. Especially today, in the midst of a big destruction and transformation of our entire industry. Having a partner like Allwyn to help us amplify that message in the wider cultural context is super important for us.\u201d\u00a0<\/p>\n

\n\tMucha, who has vast experience fostering new voices and helping filmmakers break through in the industry, emphasized the importance of directors having the chance to enter a talent-led ecosystem with broad reach. \u201cWe are not only the film festival. We have a distribution company; we have other festivals \u2026\u201d The director noted the entire Karlovy Vary ecosystem aims to create a space where filmmakers \u201ccan feel safe\u201d and where there are opportunities for directors to tell their stories. \u201cThen they could be recognized by bigger producers, and they would have more chances to [get] financing.\u201d\u00a0<\/p>\n

Read more Marco Bellocchio, Sally Wainwright Win Big at Italian Global Series Festival Which Celebrated \u2018Star Trek\u2019 and \u2018Lost\u2019 and Lamented Industry Crisis<\/a><\/p>\n

\n\t\u201cKarlovy Vary is a small festival, but one of our goals is to give [filmmakers] the chance to be with the right people but also to get their first experience with a film festival,\u201d he added. \u201cThese guys will be the winners of Cannes and Venice and, in their acceptance speech, will always mention Karlovy Vary.\u201d\u00a0<\/p>\n

\n\tUgo Obioha, talent agent at United Talent Agency, praised the festival as well as Allwyn and EFP\u2019s vision in giving an emerging filmmaker the chance to experience the American industry with a rare level of support through their scholarship. \u201cI can confidently say I work in one of the three biggest agencies in the world. If I am calling a producer, a distributor, an executive, they will take my call. And if I am pitching an exciting new emerging talent, they are equally excited to meet this person.\u201d<\/p>\n

\n\tHaving the opportunity to have someone like Obioha secure key meetings in the film industry\u2019s mega hub of L.A. is a major trump card, but the agent warns that getting the meeting is only the first step. \u201cAccess isn\u2019t necessarily entering the room, but what impression you are making in that room.\u201d\u00a0<\/p>\n

\n\t\u201cI am not going to be in that meeting with you,\u201d she adds. \u201cAs a filmmaker, you have to sell yourself. You have to have a commanding presence and be able to articulate not only who you are, but whatever you are pitching. These rooms are career-changing. If you are not able to make a strong impression, then this entire thing is almost useless.\u201d\u00a0<\/p>\n

\n\tThe 2023 recipient of the Future Frames scholarship, Danish director Amalie Marie Nelson, said winning the scholarship was a \u201cbig\u201d opportunity filled with \u201ca lot of small wins.\u201d \u201cI learned so many things about the industry over there [in L.A.], about how it works, and also what possibilities there are for collaborating with Europe because I am still writing in Danish and I want to make my first feature in Denmark. I think the most important thing afterward has been that there are some open doors now. I can always contact the people I met over there.\u201d\u00a0<\/p>\n

\n\tAs for what the panelists believe is necessary for emerging filmmakers to successfully enter and navigate the industry, a few brief keywords emerged: Mucha recommended \u201cbravery\u201d; Jouanneau advised \u201ccuriosity\u201d; Nielsen said filmmakers must be present in their work but also a bit \u201cpushy,\u201d while Ignatiew-Lemke emphasized the importance of keeping one\u2019s \u201cunique voice.\u201d Obioha agreed with all of the previous, adding that directors must also have a certain level of \u201cfearlessness.\u201d<\/p>\n

\n\t\u201cYou have to be fearless,\u201d reiterated the agent. \u201cThere\u2019s a level of fearlessness that also carries a pushiness, right? Some of the filmmakers that we represented, Curry Barker, for instance, who just made \u2018Obsession\u2019 on a microbudget, and when you watch that film, it feels like a studio movie. An element of fearlessness means you\u2019re not asking people for permission. You\u2019re going for what you want. Curry is a prime example of saying: \u2018Hey, the studio system doesn\u2019t want to make my movie. I\u2019m going to go in a different direction.\u2019 Now, all studios want to do is make a movie with him.\u201d<\/p>\n

Read more \u2018Avengers: Doomsday\u2019 Concept Art Reveals First Look at Robert Downey Jr.\u2019s Doctor Doom, Returning X-Men Characters<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Industry leaders say emerging filmmakers need to be brave, curious, fearless and pushy while discussing success at Future Frames program.<\/p>\n","protected":false},"author":1,"featured_media":4047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3296,1510,2922,2425],"class_list":["post-4048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-allwyn","tag-european-film-promotion","tag-future-frames","tag-karlovy-vary"],"yoast_head":"\nEmerging Directors Need to Be \u2018Brave,\u2019 \u2018Curious,\u2019 \u2018Pushy\u2019 and \u2018Fearless,\u2019 Say Industry Leaders Behind Future Frames Program - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=4048\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emerging Directors Need to Be \u2018Brave,\u2019 \u2018Curious,\u2019 \u2018Pushy\u2019 and \u2018Fearless,\u2019 Say Industry Leaders Behind Future Frames Program - 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