{"id":4111,"date":"2026-07-13T18:08:06","date_gmt":"2026-07-13T18:08:06","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=4111"},"modified":"2026-07-13T18:08:06","modified_gmt":"2026-07-13T18:08:06","slug":"nowthis-hires-georgie-guinane-as-head-of-l-a-studio","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=4111","title":{"rendered":"NowThis Hires Georgie Guinane as Head of L.A. Studio"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\nNowThis, the digital-first and social news outlet that targets Gen Z audiences, has hired producer Georgie Guinane as head of studio, L.A.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=4109\">Jimmy Kimmel Mocks Mitch McConnell\u2019s Proof of Life Photo Amid Questions Over Senator\u2019s Health<\/a><\/p>\n<p>\n\tIn the new role, Guinane will lead NowThis\u2019 Los Angeles studio, in charge of the company\u2019s slate of original digital series. She reports directly to editor in chief Michael Vito Valentino.<\/p>\n<p>\n\tGuinane joins the company from Flighthouse Media, a media publisher, creative agency and content studio that says it bridges \u201cthe gap between brands and Gen Z.\u201d She worked at Flighthouse for five years as director of content, overseeing creative vision and strategy for the company\u2019s owned-and-operated channels, as well as branded integration content across all platforms. Earlier in her career, Guinane was a senior producer at viral-video company Jukin Media and was a producer and writer for Clevver Media.<\/p>\n<p>\n\t\u201cWhat makes Georgie the right fit for L.A. is the combination of editorial instinct, relationship-building and operational know-how she\u2019s spent her career developing,\u201d Valentino said in a statement. \u201cShe has an impressive track record of format-first programming, and now she\u2019ll be applying that same thinking to building out our studio infrastructure and connecting it to the relationships across studios, talent and creators that make L.A. work.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=4107\">Rhett &amp; Link\u2019s Mythical Promotes Jacob Moncrief to President, Who Takes Over for Brian Flanagan<\/a><\/p>\n<p>\n\tGuinane commented, \u201cNowThis has built a standout slate of content that consistently resonates with Gen Z women, and I couldn\u2019t be more excited to join the team at such a pivotal moment. From Los Angeles, I look forward to building original formats and franchises that bring together entertainment, talent and internet culture in ways that create new opportunities for growth and keep audiences coming back.\u201d<\/p>\n<p>\n\tNowThis, based in New York City, first launched in 2012. It was spun off from Vox Media in 2023 through a deal with the Accelerate Change not-for-profit advocacy network. NowThis says it has 92 million followers across internet platforms and generates hundreds of millions of monthly views.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=4105\">Allison Russell on Finding Joy \u2018In the Hour of Chaos,\u2019  a Duets-Filled Third Album That\u2019s a Jubilee Unto Itself<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>NowThis, the digital-first and social news outlet that targets Gen Z audiences, has hired producer Georgie Guinane as head of studio, L.A.<\/p>\n","protected":false},"author":1,"featured_media":4110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[3339,3340],"class_list":["post-4111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-georgie-guinane","tag-nowthis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NowThis Hires Georgie Guinane as Head of L.A. 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