{"id":4310,"date":"2026-07-16T10:06:14","date_gmt":"2026-07-16T10:06:14","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=4310"},"modified":"2026-07-16T10:06:14","modified_gmt":"2026-07-16T10:06:14","slug":"boutique-festival-agency-casa-leo-pr-launched-by-raindance-execs-david-martinez-and-jacky-orozco-exclusive","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=4310","title":{"rendered":"Boutique Festival Agency Casa Leo PR Launched by Raindance Execs David Mart\u00ednez and Jacky Orozco (EXCLUSIVE)"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tDavid Mart\u00ednez, executive director of Raindance, and Jacky Orozco, its producer, have launched Casa Leo PR, a boutique publicity and strategy agency and a much needed addition to Europe and Latin America\u2019s indie scene.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=4308\">Cricket Rules India\u2019s Streaming Viewership in New Ormax StreamView Report<\/a><\/p>\n<p>\n\tLondon-based, Casa Leo PR offers specialized \u201cend-to-end and bespoke PR, strategic guidance and in-house productions to a select number of films, filmmakers and their partners to navigate film festivals and awards seasons, from initial submission to final screening,\u201d Mart\u00ednez told <em>Variety<\/em>.<\/p>\n<p>\n\t\u201cWe\u2019re also excited to offer our film festival consultancy to other festivals like the U.K. chapter of HollyShorts, while continuing my work with London Flair PR as an awards consultant. We\u2019re here to collaborate in a truly symbiotic way,\u201d Mart\u00ednez added.<\/p>\n<p>\n\t\u201cThis is a thrilling time to support films and filmmakers across a truly global festival landscape,\u201d he said.<\/p>\n<p>\n\tCasa Leo PR\u2019s launch comes as festival presence has become a vital necessity for cineastes who are caught by a paradox. The number of films produced in the world has gone up not down, since COVID, from an average of 7,677 over 2017-19 to 7,707 in 2025, according to the European Audiovisual Observatory Focus Report.\u00a0<\/p>\n<p>\n\tYet, global box office plunged 18% to \u20ac29.6 billion ($34.0 billion), though 2026 looks like a better year, part coming from micro-budget genre breakout \u201cObsession.\u201d In TV, first-run commissions remain 25% down on peak TV, Ampere Analysis reports.\u00a0<\/p>\n<p>\n\tMany producers, caught in the tunnel of getting films made, have little time nor the expertise to leverage festivals to cut through the crowd, where immersion in a knowledge economy is a key to success.\u00a0<\/p>\n<p>\n\tMaking an Academy Award best short shortlist delights producers. But may also realize that they haven\u2019t got a clue as to how to build chances of a nomination. \u00a0<\/p>\n<p>\n\tMart\u00ednez joined Raindance in 2012 as part of the programming team for Latin American territories, later becoming festival producer before his appointment as executive director in 2021.\u00a0<\/p>\n<p>\n\tOrozco worked in the cultural department at London\u2019s Embassy of Mexico, where her passion for cultural events and diplomacy flourished, helping to connect filmmakers, institutions and audiences. She has served as festival producer at Raindance since the summer of 2023.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=4306\">Sam Neill\u2019s Cause of Death Revealed<\/a><\/p>\n<p>\n\tBoth Mart\u00ednez and Orozco are bilingual and bi-cultural. \u201cWe\u2019ve opened Casa Leo PR because we saw independent filmmakers struggling to connect the dots. I\u2019ve been immersed in and built trusted relationships with programmers, the press and industry stakeholders across major local and global festivals, not only Europe, but also Latin America. We have accumulated masses of knowledge that we want to share and to use, which can be highly useful to filmmakers,\u201d Mart\u00ednez told <em>Variety<\/em>.\u00a0<\/p>\n<p>\n\t\u201cFor independent filmmakers, it\u2019s very scary to even think about the costs for awards campaigns,\u201d he added. Casa Leo PR can explain what they need to do, where they need to submit, what programs they need to know, what sort of press they need during that time.\u201d<\/p>\n<p>\n\tCasa Leo PR\u2019s principal client base is independent filmmakers from anywhere in the world and also Latin American filmmakers aiming to access the European festival circuit.<\/p>\n<p>\n\tMexicans, Mart\u00ednez and Orozco have begun to work with Mexico\u2019s Humberto Busto, who broke out as an actor with Gael Garc\u00eda Bernal in \u201cAmores Perros\u201d but is now seeking on-the-ground support at the upcoming Venice Festival for his Venice Biennale College title \u201cTijuana Todav\u00eda,\u201d which he produced.\u00a0<\/p>\n<p>\n\tCasa Leo PR also recently\u00a0worked with Netflix on a special London screening of Maite Alberdi\u2019s upcoming Mexican documentary \u201cA Child of My Own.\u201d<\/p>\n<p>\n\tIn-house production and events take in overseeing concept, production, and on\u2011site management of film galas, premieres, special events and industry activations.<\/p>\n<p>\n\tCasa Leo PR aims to craft bespoke strategies, ensuring films reach the right people at the right time, in the right way, Mart\u00ednez and Orozco said. It is beginning with just five clients, plus Netflix, a highly select number. \u00a0<\/p>\n<p>\n\t\u201cAt Casa Leo PR, we see every film as a unique story with its own path to an audience,\u201d said Orozco. \u201cOur role is to navigate that path alongside filmmakers and partners, aligning strategy and on\u2011the\u2011ground execution so that festival journeys feel intentional, impactful, and creatively true to the work.<\/p>\n<p>\n\t\u201c\u2018Casa\u2019 means \u2018house\u2019 or \u2018home\u2019 in Spanish,\u201d she added. \u201cWe\u2019re both Latin, but have lived in the U.K. for\u00a0a long time, so we can bring a homey welcome to Latin American filmmakers but also to independent filmmakers in the U.K. and beyond as well.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=4304\">Arundhati Roy on Beatles, AI and Indie Filmmaking at London Indian Film Festival<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>London-based Casa Leo PR seeks to provide bespoke answers to producers on how to create and leverage ever more vital festival presence.<\/p>\n","protected":false},"author":1,"featured_media":4309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3486,3487,25,160],"class_list":["post-4310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-casa-leo-pr","tag-humberto-busto","tag-netflix","tag-raindance-film-festival"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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