{"id":473,"date":"2026-05-22T08:35:43","date_gmt":"2026-05-22T08:35:43","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=473"},"modified":"2026-05-22T08:35:43","modified_gmt":"2026-05-22T08:35:43","slug":"youtube-international-boss-pedro-pina-to-deliver-edinburgh-tv-festivals-mactaggart-lecture","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=473","title":{"rendered":"YouTube International Boss Pedro Pina to Deliver Edinburgh TV Festival\u2019s MacTaggart Lecture"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\nYouTube EMEA VP Pedro Pina will deliver the flagship address at this year\u2019s Edinburgh TV Festival, having been selected to speak at The James MacTaggart Memorial Lecture.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=471\">TIFFCOM, Fronti\u00e8res to Serve up New Genre Market Program in October (EXCLUSIVE)<\/a><\/p>\n<p>\n\tPina oversees the European, Middle East and Africa for YouTube, including its business, creator and content ecosystems. In the role he works with everyone from nascent digital creators to Hollywood studios.<\/p>\n<p>\n\tPrior to YouTube he spent a decade at Google (YouTube\u2019s parent company) as global client partner, working with advertising giants such as Unilever, L\u2019Oreal and Nestl\u00e9. He has been named the world\u2019s top LGBT+ executive role model and was recently appointed as a trustee to the board of the Victoria &amp; Albert Museum in London.<\/p>\n<p>\n\t\u201cTo be invited to give the MacTaggart lecture is an incredible honour,\u201d said Pina. \u201cParticularly at a moment when our industry has such a profound opportunity to redefine itself. Television has always been celebrated by its ability to connect us, and today, we are living in the most diverse and flourishing creative era in human history. The viewers haven\u2019t vanished \u2013 they are more engaged than ever, they\u2019re simply ready for us to meet them on their own terms. By bridging the unique storytelling of premium broadcasting with the democratic, expansive power of platforms like YouTube, we can unlock an extraordinary new chapter. I look forward to welcoming leaders to Edinburgh to embrace this future with optimism, and to building TV\u2019s next golden age, together.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=469\">\u2018White Lotus\u2019 Generated $36.5 Million in Thailand Spending and 300% Tourism Surge, Trade Chief Says<\/a><\/p>\n<p>\n\tAdam Hawkins the festival\u2019s advisory chair, said: \u201cI\u2019m incredibly excited to welcome Pedro to the Festival. He is at the vanguard of the next wave of television. I think Pedro\u2019s MacTaggart will be provocative, inspiring and a much-needed reset in how we think about the industry we all love.\u201d<\/p>\n<p>\n\tPrevious MacTaggart speakers include Michaela Coel, Elisabeth Murdoch and Jack Thorne.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=467\">\u2018Big Mouth\u2019 Creators Take Their Signature Raunch to the Animal Kingdom With Follow-Up \u2018Mating Season\u2019: TV Review<\/a><\/p>\n<p>\n\tEdinburgh TV Festival is supported by Screen Scotland.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>YouTube EMEA VP Pedro Pina will deliver the flagship address at this year&#8217;s Edinburgh TV Festival.<\/p>\n","protected":false},"author":1,"featured_media":472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[509,510],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-edinburgh-tv-festival","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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