{"id":4775,"date":"2026-07-23T20:05:15","date_gmt":"2026-07-23T20:05:15","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=4775"},"modified":"2026-07-23T20:05:15","modified_gmt":"2026-07-23T20:05:15","slug":"listen-how-travis-scott-is-ascending-to-culture-moguldom-through-music-movies-retail-business-and-more","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=4775","title":{"rendered":"LISTEN: How Travis Scott is Ascending to Culture Moguldom Through Music, Movies, Retail, Business and More"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tOn today\u2019s episode of \u201cDaily Variety\u201d podcast, in our Cover Story segment, <em>Variety<\/em>\u2019s Angelique Jackson details her time spent with multihyphenate superstar Travis Scott, who comes off a record-setting music tour with a high-profile role in the movie of the moment, Christopher Nolan\u2019s \u201cThe Odyssey.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=4773\">Patreon Lays Off 20% of Employees as Part of \u2018Painful\u2019\u00a0Restructuring<\/a><\/p>\n<p><iframe allowfullscreen=\"true\" class=\"pmc-protected-embed\" frameborder=\"0\" height=\"180\" id=\"pmc-protected-embed-2\" loading=\"lazy\" scrolling=\"no\" src=\"https:\/\/omny.fm\/shows\/strictly-business\/daily-variety-cover-story-travis-scott-ascends-to-culture-moguldom-through-music-movies-retail-business-and-more\/embed?media=audio&amp;size=wide&amp;style=cover\" width=\"100%\"><\/iframe><\/p>\n<p>\n\tScott has emerged as a star in the new realm of omnipresent celebrity that is expressed through record-setting music tours, social media, retail brand partnerships across a spectrum of products and companies as giant as McDonald\u2019s as well as a range of business ventures in his hometown of Houston and beyond. One of his next big mountains to climb is getting serious about producing his own movie and TV shows. Scott\u2019s Cactus Jack banner recently struck a first-look deal to develop projects for Paramount Pictures.<\/p>\n<p>\n\tScott has a small but significant role in Christopher Nolan\u2019s powerful epic \u201cThe Odyssey,\u201d and he collaborated on the film\u2019s original end-credit song, \u201cWhen I\u2019m Home.\u201d Jackson, who is <em>Variety<\/em>\u2018s senior entertainment writer, drew him out on his ambition as a film and TV producer and his level of interest in staying active in front of the camera as an actor.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=4771\">L.A. Production Volume Down Slightly, as Recovery Continues to Sputter<\/a><\/p>\n<p>\n\t\u201cHe\u2019s going to play himself in a comedy movie with Owen Wilson called \u2018Rolling Loud\u2019 that they filmed during his [tour] back in 2024. He enjoys acting. He thinks it\u2019s fun, but because he is such a creative visionary, he is much more interested in creating,\u201d Jackson explains. \u201cWhich is why this Paramount deal has happened. He\u2019s more of a big-picture visionary, whereas acting is being in service of someone else\u2019s vision. So he has more interest in producing and directing. He\u2019s been writing screenplays. He wants to make remake [the 1979 drama] \u2018The Warriors\u2019 potentially, which is a Paramount title.\u201d<\/p>\n<p>\n<strong><em>Listen to Daily Variety<\/em><\/strong><em><strong>\u00a0on\u00a0iHeartPodcasts,\u00a0Apple Podcasts, Variety\u2019s\u00a0YouTube Podcast\u00a0channel,\u00a0Amazon Music,\u00a0Spotify\u00a0and other podcast platforms.<\/strong><\/em><\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=4769\">\u2018Breaking Bad\u2019 Star Giancarlo Esposito Signs With UTA for Representation (EXCLUSIVE)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On today&#8217;s &#8216;Daily Variety&#8217; podcast, Variety&#8217;s Angelique Jackson details her time with superstar Travis Scott as he ascends to culture moguldom.<\/p>\n","protected":false},"author":1,"featured_media":4774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[775,1065],"class_list":["post-4775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-daily-variety","tag-travis-scott-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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