{"id":5389,"date":"2026-08-03T08:35:56","date_gmt":"2026-08-03T08:35:56","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=5389"},"modified":"2026-08-03T08:35:56","modified_gmt":"2026-08-03T08:35:56","slug":"action-man-movie-based-on-iconic-british-toy-originally-inspired-by-g-i-joe-in-development-with-working-title-and-hasbro","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=5389","title":{"rendered":"Action Man Movie, Based on Iconic British Toy Originally Inspired by \u2018G.I. Joe,\u2019 in Development With Working Title and Hasbro"},"content":{"rendered":"
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\n\tAction Man \u2014\u00a0the iconic British action figure that first launched in 1966 \u2014\u00a0is getting the movie treatment.<\/p>\n

Read more Woody Harrelson to Be Honored at Sarajevo Film Festival<\/a><\/p>\n

\nVariety<\/em> has confirmed that an Action Man film is being developed by U.K. powerhouse studio Working Title alongside Hasbro, who own the licence and whose own G.I. Joe toyline the original Action Man was based on. <\/p>\n

\n\tThe script for the project is being written by LA-based U.K. filmmaker Simon Hatt, known for his work at Marvel including as an exec producer on \u201cGuardians of the Galaxy Vol. 3,\u201d and \u201cX-Men \u201997\u201d co-writer Anthony Sellitti.<\/p>\n

\n\tProducing is Jeremy Latchem, another former Marvel exec whose credits include \u201cDungeons & Dragons: Honor Among Thieves,\u201d \u201cSpider-Man: Homecoming\u201d and \u201cAvenger: Age of Ultron.\u201d<\/p>\n

Read more Korea Box Office: \u2018Spider-Man: Brand New Day\u2019 Captures 81% Market Share in Collosal Debut<\/a><\/p>\n

\n\tAction Man, launched in the U.K. by Palitoy, was originally based on Hasbro\u2019s 1964 G.I. Joe figure, but later models gave it a more local look and feel, with uniforms and accessories reflecting British armed forces. It was reintroduced in 1993, based on the G.I. Joe Hall of Fame figure of that time, while in 2006 Hasbro licensed reproductions of a variety of the original Action Man figures to celebrate its 40th anniversary. Action Man did get its own animated cartoon series, but this was only available on video in the U.K. due to broadcasting rules regarding advertising to children.<\/p>\n

\n\tG.I. Joe, meanwhile, has already had three live-action movies, starting with 2009\u2019s \u201cG.I. Joe: The Rise of the Cobra,\u201d which grossed $302 million worldwide, followed by \u201cG.I. Joe: Retaliation\u201d ($375.7 million) in 2013 and the 2021 reboot \u201cSnake Eyes,\u201d which made just $40 million off a budget between $88-110 million. A fourth film, \u201cG.I. Joe: Ever Vigilant,\u201d was in development but has since stalled. <\/p>\n

\nVariety<\/em>\u2018s sister publication The Hollywood Reporter was the first to announce the Action Man movie<\/p>\n

Read more China Box Office: \u2018Spider-Man: Brand New Day\u2019 Swings to Massive $121 Million Five-Day Opening<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Action Man was first launched in 1966 based on Hasbro’s G.I. Joe figure<\/p>\n","protected":false},"author":1,"featured_media":5388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3552,4236],"class_list":["post-5389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-hasbro","tag-working-title"],"yoast_head":"\nAction Man Movie, Based on Iconic British Toy Originally Inspired by \u2018G.I. 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