{"id":5896,"date":"2026-08-14T17:38:23","date_gmt":"2026-08-14T17:38:23","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=5896"},"modified":"2026-08-14T17:38:23","modified_gmt":"2026-08-14T17:38:23","slug":"practical-magic-2-inspires-wave-of-witchy-merch-including-gemstone-jewelry-retro-tees-and-midnight-margaritas-club-aprons","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=5896","title":{"rendered":"\u2018Practical Magic 2\u2019 Inspires Wave of Witchy Merch, Including Gemstone Jewelry, Retro Tees and \u2018Midnight Margaritas Club\u2019 Aprons"},"content":{"rendered":"
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\n\tAs \u201cPractical Magic\u201d fans gear up for the highly anticipated sequel reuniting Sandra Bullock and Nicole Kidman, Warner Bros. Discovery Global Consumer Products has unveiled the first official merchandise directly inspired by the films.<\/p>\n

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\n\tHonoring both the 1998 classic and the upcoming sequel, the merchandise will include fashion, jewelry, home decor and more from partners including Hot Topic, Loungefly, Queen of Sparkles, Retrokid and BoxLunch. Products will roll out through August and September with more launches in the fall.<\/p>\n

\n\t\u201c\u2018Practical Magic\u2019 has enchanted audiences since the film first debuted in theaters, and the Owens Sisters continue to captivate fans around the world,\u201d says Robert Oberschelp, head of global consumer products at Warner Bros. \u201cAs we eagerly anticipate the release of the new film\u00a0\u2018Practical Magic 2,\u2019 it is the perfect time to introduce the first-ever \u2018Practical Magic\u2019\u00a0collection. Inspired by both the original film and its spellbinding next chapter, each product captures the charm, mystery, and magic that have made\u00a0\u2018Practical Magic\u2019 a lasting fan favorite.\u201d<\/p>\n

\n\tHighlights from the \u201cPractical Magic\u201d collection include a velvet shoulder bag from Hot Topic, a vintage sage green three quarter sleeve cardigan from Unique Vintage and a Midnight Margaritas Club apron from the official WB shop. Additionally, brand deals will bring to life a Midnight Margarita-inspired collaboration with SharkNinja, an Everyday Alchemy box from Flamingo Estate, a three-piece apparel collection from Cakeworthy, four character-inspired frames from DIFF Eyewear and a retro collection from Retrokid featuring hoodies, crewnecks and tees.<\/p>\n

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\n\tFans can also purchase jewelry from Awe Inspired and Jessica de Lotz, including relics featuring the film\u2019s symbolic vocabulary, spell books reimagined into carved gemstones and pendants. Exclusive merch will be available at the WB Studio Store located on the Warner Bros Studio Tour in Los Angeles.<\/p>\n

\n\tThe original film will be back in theaters for a one-night event on Aug. 11 with a 4K DCP print. \u201cPractical Magic 2\u201d releases in theaters Sept. 10.<\/p>\n

Read more Kyle Chandler and Aaron Pierre Are Great \u2018Lanterns\u2019, But HBO\u2019s DC Drama Is Overshadowed by Its Influences: TV Review<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The first official “Practical Magic” merchandise collection will feature enchanted candles, pendants, tote bags and clothes inspired by both films.<\/p>\n","protected":false},"author":1,"featured_media":5895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-5896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping"],"yoast_head":"\n\u2018Practical Magic 2\u2019 Inspires Wave of Witchy Merch, Including Gemstone Jewelry, Retro Tees and \u2018Midnight Margaritas Club\u2019 Aprons - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=5896\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Practical Magic 2\u2019 Inspires Wave of Witchy Merch, Including Gemstone Jewelry, Retro Tees and \u2018Midnight Margaritas Club\u2019 Aprons - 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