{"id":6280,"date":"2026-08-20T16:21:05","date_gmt":"2026-08-20T16:21:05","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=6280"},"modified":"2026-08-20T16:21:05","modified_gmt":"2026-08-20T16:21:05","slug":"practical-magic-gets-witchy-jewelry-collection-ahead-of-sequel","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=6280","title":{"rendered":"\u2018Practical Magic\u2019 Gets Witchy Jewelry Collection Ahead of Sequel"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tIf you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=6278\">\u2018Yellowjackets\u2019 Sets Fourth and Final Season Release Date<\/a><\/p>\n<p>\n\tNearly three decades after Sandra Bullock and Nicole Kidman first cast their spell as the Owens sisters, \u201cPractical Magic\u201d is getting a little extra sparkle.<\/p>\n<p>\n\tThe Los Angeles-based jewelry brand Awe Inspired has teamed with Warner Bros. Pictures on a new fine jewelry collection inspired by \u201cPractical Magic 2,\u201d the upcoming sequel to the 1998 cult favorite. The collection launches Aug. 20, ahead of the film\u2019s Sept. 11 theatrical release.<\/p>\n<p>\n\tThe collaboration pulls directly from the franchise\u2019s witchy iconography, turning ravens, spell books, belladonna, dandelions and other symbols from the Owens family mythology into necklaces, rings, earrings and charms.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=6276\">\u2018Hunting Wives\u2019 Sets Season 2 Release Date, Drops First-Look Photos<\/a><\/p>\n<p>\n\tAmong the standout pieces is a Belladonna Potion Vial Pendant, inspired by the poisonous plant that has long figured into the \u201cPractical Magic\u201d universe, alongside a Belladonna Crystal Charm Collector Necklace. Elsewhere, Deathwatch Beetle pendants and rings come set with lapis, tiger\u2019s eye and lab-grown purple stones, while Verbena Botanicals necklaces and bracelets and Dandelion Dangle Earrings take inspiration from the herbs and flowers traditionally associated with protection, wishes and spirit communication.<\/p>\n<p>\n\t\u201c\u2019Practical Magic\u2019 was one of the first films to treat feminine intuition as power rather than ornament,\u201d Awe Inspired co-founder and CEO Max Johnson said in a statement. \u201cTranslating that mythology into pieces women actually wear was the most natural collaboration we\u2019ve stepped into.\u201d<\/p>\n<p>\n\tThe sequel, based on Alice Hoffman\u2019s 2021 novel \u201cThe Book of Magic,\u201d  brings Bullock and Kidman back as Sally and Gillian Owens, alongside returning stars Stockard Channing and Dianne Wiest. Joey King and Maisie Williams are among the franchise newcomers. The original \u201cPractical Magic,\u201d adapted from Hoffman\u2019s 1995 novel, was released in 1998.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=6274\">Watermelon Pictures Acquires Diego Luna\u2019s Migration Drama \u2018Ashes\u2019 (EXCLUSIVE)<\/a><\/p>\n<p>\n\tShop Awe Inspired\u2019s \u201cPractical Magic\u201d collection here.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Practical Magic gets a witchy jewelry collection ahead of the sequel. Shop Awe Inspired&#8217;s Practical Magic jewelry collection online here.<\/p>\n","protected":false},"author":1,"featured_media":6279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-6280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Practical Magic\u2019 Gets Witchy Jewelry Collection Ahead of Sequel - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=6280\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Practical Magic\u2019 Gets Witchy Jewelry Collection Ahead of Sequel - Relocation Observer\" \/>\n<meta property=\"og:description\" content=\"Practical Magic gets a witchy jewelry collection ahead of the sequel. 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