{"id":6307,"date":"2026-08-20T19:06:53","date_gmt":"2026-08-20T19:06:53","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=6307"},"modified":"2026-08-20T19:06:53","modified_gmt":"2026-08-20T19:06:53","slug":"how-an-indie-studio-convinced-naruto-creator-tv-tokyo-to-let-them-make-franchises-first-official-digital-cards-app-exclusive","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=6307","title":{"rendered":"How an Indie Studio Convinced \u2018Naruto\u2019 Creator, TV Tokyo to Let Them Make Franchise\u2019s First Official Digital Cards App (EXCLUSIVE)"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\t\u201cNaruto\u201d fans will have access to the popular anime franchise\u2019s first-ever official digital cards app with Thursday\u2019s worldwide launch of \u201cNaruto Ninja Cards.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=6306\">How an Indie Studio Convinced \u2018Naruto\u2019 Creator, TV Tokyo to Let Them Make Franchise\u2019s First Licensed Digital Card Game (EXCLUSIVE)<\/a><\/p>\n<p>\n\tDescribed as \u201ca gamified card-collecting experience,\u201d \u201cNaruto Ninja Cards\u201d lets app users collect the series\u2019 most iconic characters in card form, uncover exclusive artworks, and enjoy real-time strategic activities with friends.<\/p>\n<p>\n\tWhile the offering, the only free-to-play \u201cNaruto\u201d app on the App Store and Google Play, may seem like a small-scale project, the app has been five years in the making for Paris and Tokyo-based indie studio Sekai.<\/p>\n<p>\n\tAfter launching as an anime-focused startup in 2021 and a few rounds of brainstorming and development talks, the initial four-person Sekai team set out to land the rights to make a \u201cNaruto\u201d app from Japanese broadcaster TV Tokyo. (There have been many unofficial \u201cNaruto\u201d apps and projects launched over the years, but few approved by the IP owner.) The network not only ended up partnering with Sekai, but also invested in the studio, marking its first investment in a Western company since it backed Crunchyroll. <\/p>\n<p>\n\t\u201cWe spent a year and a half in Japan convincing the IP\u2019s owners to trust us, and became the first foreign studio ever licensed to build this,\u201d Samy Therain, cofounder and CEO of Sekai, says. \u201cWe\u2019re giving our soul to this project. Half a million fans felt it, and showed up before we ever asked. Today\u2019s launch is theirs.\u201d<\/p>\n<p>\n\t\u201cThe Sekai team\u2019s genuine passion for \u2018Naruto\u2019 is what truly resonates with fans worldwide,\u201d TV Tokyo head of global distribution Hiroaki Saiki says. \u201cI trust that their care, patience, and deep understanding of the series\u2019 core spirit will drive the success of this product!\u201d<\/p>\n<p>\n\t Sekai\u2019s investors also include Mike Shinoda of Linkin Park (a band whose music is closely tied to the \u201cNaruto\u201d fan-edit community), NBA All-Star Rudy Gobert, Skycatcher, Makers Fund and Alexis Ohanian\u2019s fund 776.<\/p>\n<p>\n\tAccording to Sekai, since \u201cNaruto Ninja Cards\u201d soft launched Feb. 5 the app has seen 500,000 downloads, 93% of which it says is from organic search. The team credits its early success to \u201cnever-before-seen hand-drawn artworks, Easter eggs hidden for those who know the series by heart, and updates shaped by fan feedback since day one.\u201d<\/p>\n<p>\n\tThough today is the worldwide launch for \u201cNaruto Ninja Cards,\u201d just a few years ago the Sekai team was mourning the project before it even got off the ground.<\/p>\n<p>\n\tAfter months of grinding at licensing expos and networking events, a chain-reaction of high-profile introductions (including meetings with Reddit founder Alexis Ohanian, Crunchyroll founder Kun Gao and former Toei Animation boss Kanji Kazahaya) Therain says Sekai had its first sit-down with the TV Tokyo team in January 2022. Over the course of a year and a half living in Japan and months of discussion and negotiations and relationship-building with TV Tokyo, Therain says Sekai was \u201cghosted\u201d by the network and didn\u2019t know why. <\/p>\n<p>\n\tFrom here, Sekai plans to not only grow the \u201cNaruto Ninja Cards\u201d app, but also expand into anime-inspired AAA games and even live events.<\/p>\n<p>\n\t\u201cWhen they don\u2019t reply to one email, you know something is wrong, and so that\u2019s what happened. And for a month, we had no news,\u201d Therain tells<em> Variety.<\/em> \u201cSo that\u2019s why I flew. I flew again to Japan, and I wanted to get a chance to go to them. That\u2019s why my hotel room was across the street from their office because I knew, when I\u2019m there, I need to be available if they want to talk to me. I\u2019m right across the street, and so we went there with two of my co-founders and we waited a bit.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=6304\">CBS Plans Special Morning, Primetime Coverage of 9\/11 Anniversary<\/a><\/p>\n<p>\n\tThe rain says the Sekai team received guidance from industry insiders that this turn of events likely meant the deal was going to \u201cfade away.\u201d Then they learned \u201cNaruto\u201d author Masashi Kishimoto had not signed off on the project.<\/p>\n<p>\n\t\u201cAnd then I get a call telling me it\u2019s over,\u201d Therain says. \u201cThen I\u2019m like, what can we do? It\u2019s either we start with another IP from the ground up, and so it\u2019s going to take a lot more time, or I don\u2019t know \u2014 find something, do something.\u201d<\/p>\n<p>\n\tThe Sekai team was at a loss, and Therain recalls calling his wife crying in the lobby of a hotel in Tokyo.<\/p>\n<p>\n\t\u201cThe dream is over. It\u2019s over. It\u2019s just over. And she\u2019s like, \u2018What? Why? What happened?\u2019 So I tell her, \u2018The author said no,\u2019\u201d Therain says. \u201cAnd you can\u2019t talk to the author. You can\u2019t get an audience with him. Once he says no, goodbye. And she\u2019s like, \u2018That\u2019s great news!\u2019 I\u2019m like, \u2018What didn\u2019t you understand? The author said no.\u2019 And she reminded me that the entire adventure was under the, let\u2019s say the protection of Naruto, and our motto as a company was \u2018Live your own shonen adventure\u2019 or \u2018Live like a shonen,\u2019 which literally means when something goes bad, just fight for it.\u2019\u201d <\/p>\n<p>\n\tThe rain says his wife inspired him to keep trying and \u201cso I just went home, and I wrote a letter to the author of \u2018Naruto,\u2019 not knowing if he would get it or read it or anything, I just put it on paper.\u201d<\/p>\n<p>\n\t\u201cBecause that\u2019s what Naruto does. Naruto is famous for what we call talk no jutsu, which is literally the power of words,\u201d Therain says. \u201cAnd so, whenever he beats an enemy, it\u2019s never with his fists. It\u2019s after they exhausted all the weaponry and the magic and all this stuff. That\u2019s when they start talking, and he turns the bad guy into a good guy because in \u2018Naruto,\u2019 no bad guy is bad entirely. You can turn anything into anything else. So I wrote on paper what \u2018Naruto\u2019 meant to me, every reason why I loved him, and how he changed my life, how he was there all the time, every time. And I ended it with [a part] which was exactly like Naruto: \u201cI don\u2019t know if you\u2019re going to say like \u2018Sorry, yeah,\u2019 but no matter what happens, basically I will try again and again and again. Akiramenai, I will never give up because this is my ninja way. And this is what you taught me with \u2018Naruto,\u2019 Sensei.\u2019\u201d <\/p>\n<p>\n\tThe rain says he can\u2019t disclose what exactly happened from there, but notes that after he sent the letter to TV Tokyo, the deal was approved by \u201cNaruto\u201d author Masashi Kishimoto.<\/p>\n<p>\n\t\u201cIt was a beautiful loop, in a way, because I was in this moment where everything seemed lost, and I felt like Naruto, and I was listening to the music and I was crying because I was like, this is just reality matching with the dream,\u201d Therain says. \u201cSo after that, the dream came true, basically.\u201d<\/p>\n<p>\n\t\u201cUntil the end of this year, it\u2019s mainly two things: product iterations, to bringing more and more and more. On Discord, we have almost 1,410 people, and we\u2019re known to reply to everyone to take into account what they ask for, to steer the product into the direction of what people really want, so there\u2019s a lot of product shipping,\u201d Therain says. \u201cObviously, we\u2019re shipping a new set of cards every three months, and that\u2019s a lot of work. So shipping more cards so that more people see their favorite characters that they can have, and they and they are happy about that. And then communication.\u201d <\/p>\n<p>\n\tThe next part of the plan is \u201cdoing more stuff around \u2018Naruto\u2019 because our IP deal covers more.\u201d<\/p>\n<p>\n\t\u201cSo one of them is live events in stadiums like no one has ever seen before, and so we\u2019re already working on that with people from Hollywood and backers,\u201d Therain says. \u201cBut we really want to create events that will feel to people after they participated in these events that they can\u2019t go to any other type of event ever again. We call that the \u2018Super Bowl of Anime.\u2019 So we really, really want to bring the epicness that we feel when we watch a Naruto fight to a real live stage, and that obviously involves pyrotechnic effects, holograms, and things like that. That\u2019s very important to us.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=6303\">The Best Tennis Brands to Shop Ahead of the U. S Open<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How indie studio Sekai landed the rights to make the &#8220;Naruto Ninja Cards&#8221; app in collaboration with series creator and TV Tokyo.<\/p>\n","protected":false},"author":1,"featured_media":6305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[4886,4887],"class_list":["post-6307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-naruto-ninja-cards","tag-sekai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How an Indie Studio Convinced \u2018Naruto\u2019 Creator, TV Tokyo to Let Them Make Franchise\u2019s First Official Digital Cards App (EXCLUSIVE) - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=6307\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How an Indie Studio Convinced \u2018Naruto\u2019 Creator, TV Tokyo to Let Them Make Franchise\u2019s First Official Digital Cards App (EXCLUSIVE) - 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