{"id":6401,"date":"2026-08-21T23:35:10","date_gmt":"2026-08-21T23:35:10","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=6401"},"modified":"2026-08-21T23:35:10","modified_gmt":"2026-08-21T23:35:10","slug":"secret-hollywood-groups-ai-plan-focuses-on-defining-how-ai-is-used-while-keeping-humans-in-control","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=6401","title":{"rendered":"Secret Hollywood Group\u2019s AI Plan Focuses on Defining How AI Is Used \u2014 While Keeping Humans in Control"},"content":{"rendered":"
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\n\tA group of Hollywood filmmakers, executives and actors has spent the last three years secretly meeting with Silicon Valley executives to try to address a simmering issue in the industry: how to define where AI is useful in the context of a human-controlled creative process.<\/p>\n

Read more Vertical Media on Track to Generate $150 Billion in 2026 as the Booming Sector Fights Crowded Content Field and High Subscriber Acquisition Costs<\/a><\/p>\n

\n\tThe meetings were first convened in November 2023 by LucasFilm pioneer Kathleen Kennedy and American Film Institute dean Susan Ruskin. After a meeting last weekend of about 120 participants, the coalition landed on a framework that outlines how AI is already present in the film industry and defines ways humans can maintain control of other use cases \u2014\u00a0and potentially use AI to produce copyrightable work.<\/p>\n

\n\tThe group\u2019s framework was first published in the Ankler. Page Six Hollywood reported that attendees included actor and InterPositive co-founder Ben Affleck; A24 partner\u00a0Scott Belsky; CAA agent\u00a0Greg Siegel, Paramount+ Originals executive Chris Parnell; \u201cStutz\u201d producer\u00a0Diane Becker; 30 Ninjas CEO\u00a0Jed Weintrob; and director\u00a0Jon Avnet.<\/p>\n

\n\tThe convening of Hollywood leaders to reshape the conversation around AI comes as the industry grapples with how the transformational technology can be additive to the filmmaking process while recognizing the fear that generative AI has struck into the creative community over everything from how models are trained to the rise of AI-generated deepfakes. The initiative indicates that industry execs and creative professionals are more eager to publicly discuss AI\u2019s place within Hollywood, even if attendees are selectively going public about it.<\/p>\n

\n\tThe \u201cHuman Generative Workflows\u201d document is intended to \u201cstimulate industry discussion and provide a common vocabulary for thinking about authorship in an era of generative AI,\u201d the group said in its first public statement. The group acknowledged that the document wasn\u2019t intended to address some of the more pressing issues surrounding AI, such as how models are trained and the potential impact on jobs.<\/p>\n

\n\t\u201cThis conversation is bigger than AI,\u201d\u00a0the group said about the framework. \u201cIt is about bringing the entertainment community together to shape a shared approach to the future of the creative process.\u00a0The future of entertainment will be shaped not by AI alone, but by the choices we make about how AI is integrated into the creative process.\u201d<\/p>\n

Read more Alex Aster on Writing Barbie World\u2019s First-Ever YA Book, Sending Her \u2018Lightlark\u2019 Movie Producers \u2018Really Smart\u2019 Fan Casts<\/a><\/p>\n

\n\tThe framework outlines several issues with how the conversation around AI is framed within the industry, including that the acronym \u201cAI\u201d\u00a0is \u201cused in the same breath to mean a color grading assist in DaVinci Resolve and a prompted synthetic performance that replaces an actor.\u201d Instead, the group suggests the industry develop a classification system around the different variations of AI in place to aid productions and, in the future, audiences.<\/p>\n

\n\tIt also outlines how certain tools within the industry that are built on machine learning are already producing copyrightable work, publishing a list of definitions of industry workflows that are generally assisted by AI such as \u201cupscaling and sharpening\u201d\u00a0and \u201cmarkerless mocap.\u201d <\/p>\n

\n\tThe distinction comes down to AI-generated assets such as voices and likenesses, which it defines as items that \u201csubstitute for human creative work\u201d\u00a0and \u201cthe difference between a set of tools and processes that serve human creative vision and a prompt-based generative tool that replaces it.\u201d\u00a0Those are not copyrightable, the group says.<\/p>\n

\n\tThe group hopes that publishing its framework will provoke a conversation within the film industry \u2014 and, too, creatives focused on music, sound and writing \u2014\u00a0that helps shape the various use cases for AI, including conversations about how artists can consent and be compensated for the use of their likenesses for generative purposes. <\/p>\n

\n\t\u201cThe future of entertainment will be shaped not by AI alone, but by the choices we make about how AI is integrated into the creative process,\u201d\u00a0it writes. <\/p>\n

Read more Chris Aronson Files $4 Million Age Discrimination Suit Over Ouster at Paramount<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The group developed a framework outlining how AI is present in the film industry and defines ways humans can maintain control of other use cases.<\/p>\n","protected":false},"author":1,"featured_media":6400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[4957,4958],"class_list":["post-6401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz","tag-human-generative-workflows","tag-kathleen-kennedy"],"yoast_head":"\nSecret Hollywood Group\u2019s AI Plan Focuses on Defining How AI Is Used \u2014 While Keeping Humans in Control - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=6401\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secret Hollywood Group\u2019s AI Plan Focuses on Defining How AI Is Used \u2014 While Keeping Humans in Control - 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