{"id":677,"date":"2026-05-26T05:36:51","date_gmt":"2026-05-26T05:36:51","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=677"},"modified":"2026-05-26T05:36:51","modified_gmt":"2026-05-26T05:36:51","slug":"singapore-microdrama-outfit-risingjoy-hits-50-platform-milestone-eyes-move-into-original-production-exclusive","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=677","title":{"rendered":"Singapore Microdrama Outfit RisingJoy Hits 50-Platform Milestone, Eyes Move Into Original Production (EXCLUSIVE)"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\n\tSingapore-based microdrama distributor RisingJoy has struck content licensing deals with more than 50 apps and platforms across 30-plus countries, the company said, as it positions itself for a broader role spanning original production and co-development.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=675\">Sonny Rollins, Jazz\u2019s \u2018Saxophone Colossus,\u2019 Dies at 95<\/a><\/p>\n<p>\n\tThe expansion arrives as the microdrama market outside China is projected to reach $4.2 billion this year, according to Media Partners Asia. RisingJoy\u2019s confirmed long-term platform partners include Viu, Kuku TV and IDN App. The company says its selection approach is driven by performance data, with every title required to show active audience traction rather than simply occupying catalog space.<\/p>\n<p>\n\tThe catalog runs to more than 400 Chinese-language, 200 English-language and 50 Korean titles spanning variety, reality and comedy. Three flagship Chinese productions \u2013 \u201cSummer Rose,\u201d \u201cThe Blade of Rouge\u201d and \u201cGood Girl\u2019s Dark Secret\u201d \u2013 have each surpassed 1 billion views, while more than 80 further titles each cleared 100 million views in 2025.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=673\">Katseye Brings the AMAs\u2019 House Down With Beary Exciting \u2018Pinky Up\u2019 Performance, Before Winning Best New Artist<\/a><\/p>\n<p>\n\t\u201cCuration is at the heart of everything we do,\u201d said Cassandra Yang, CEO and co-founder of RisingJoy. \u201cEach title has been chosen because it works \u2013 capturing audiences, driving retention and delivering real commercial results. That discipline stays non-negotiable as we grow, and it\u2019s what attracts the bold, innovative partners we want to build with.\u201d<\/p>\n<p>\n\tRisingJoy\u2019s 2026 first-window slate includes \u201cThe Doppelganger,\u201d produced by South Korea\u2019s Barunson E&amp;A, and \u201cWhen Fish Swim to the Land,\u201d from China\u2019s Netease Antelope. The company is co-developing micro IP with studios across China, Korea, Japan, India and the U.S., and is working with investor and strategic partner Double Vision on original micro formats. Beyond those arrangements, it is pursuing co-production and production partnerships with producers, studios and platforms across all content genres. The catalog also encompasses AI anime and AI-generated content aimed at Gen Z audiences.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=671\">BTS Wins Artist of the Year at American Music Awards, as Katseye, Sombr, \u2018Golden\u2019 Also Score Top Honors: Complete Winners List<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Singapore microdrama outfit RisingJoy has licensed to 50-plus platforms in 30 countries and is moving into co-production.<\/p>\n","protected":false},"author":1,"featured_media":676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[24,706],"class_list":["post-677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-microdramas","tag-risingjoy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Singapore Microdrama Outfit RisingJoy Hits 50-Platform Milestone, Eyes Move Into Original Production (EXCLUSIVE) - 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