{"id":713,"date":"2026-05-26T13:39:54","date_gmt":"2026-05-26T13:39:54","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=713"},"modified":"2026-05-26T13:39:54","modified_gmt":"2026-05-26T13:39:54","slug":"jason-sudeikis-stephen-graham-jodie-turner-smith-and-more-star-in-burberry-sports-campaign","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=713","title":{"rendered":"Jason Sudeikis, Stephen Graham, Jodie Turner-Smith and More Star in Burberry Sports Campaign"},"content":{"rendered":"<div>\n<!-- do not apply CSS styles to this element! -->\n<div><p>\n\tIf you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.<\/p><p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=703\">Michelle Obama and Craig Robinson to Host Live Recording of Their \u2018IMO\u2019 Podcast at SXSW London<\/a><\/p>\n<p>\nBurberry is bringing together a roster of Hollywood actors, models and football stars for \u201cA Good Sport,\u201d its Autumn 2026 campaign inspired by the atmosphere and rituals surrounding football game day.<\/p>\n<p>\n\tSoundtracked by Bloc Party\u2019s \u201cBanquet,\u201d the campaign stars Jason Sudeikis cheering from the stands alongside Romeo Beckham and Burberry ambassador Bright, while Jodie Turner-Smith appears navigating the pre-game crowds and Lucy Punch lines up at a classic burger van. Stephen Graham also appears as a children\u2019s Sunday league football coach in the campaign film.\n\n\n\n<\/p>\n<p>\n\tThe cast is rounded out by models Rosie Huntington-Whiteley and Neelam Gill, alongside football stars Declan Rice, Eberechi Eze, Leah Williamson, Naomi Girma and Son Heung-min.<\/p><p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=701\">Brazil\u2019s \u2018Carolina Maria de Jesus,\u2019 a Goes to Cannes Showcase Winner, Is \u2018Not Only a Film, It\u2019s a Movement About Historically Invisible People\u2019<\/a><\/p>\n<p>\n\t\u201cBurberry has connected football fans across generations for decades,\u201d Burberry CEO Daniel Lee said in a statement. \u201cIt\u2019s only right that we celebrate that this summer.\u201d<\/p>\n<p>\n\tThe campaign highlights Burberry\u2019s latest outerwear and accessories collection, including lightweight trench coats, Harrington jackets and terrace-inspired separates featuring the house\u2019s signature check pattern. New accessories include the curved Primrose bag and the Knight Runner sneaker.<\/p>\n<p>\n\tDirected by Lee, the campaign continues the CEO\u2019s strategy of anchoring Burberry campaigns around Hollywood figures, spanning film, television and music, tied to contemporary British culture. Earlier campaigns under his tenure have featured actors including Nicholas Hoult, Aimee Lou Wood and Turner-Smith in the rain-soaked Summer 2025 campaign, while the brand\u2019s Winter 2025 \u201cA Grand Escape\u201d campaign cast included Rupert Everett and \u201cThe Crown\u201d actor Luther Ford in a stately home-set campaign inspired by classic English country houses.\n\n<\/p><p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=699\">Rio2C to Host Top-Level Meeting of Ibero-American Deputy Ministers of Culture<\/a><\/p>\n<p>\n\tShop both new and classic pieces featured in the new campaign below: <\/p>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" alt=\"Jason Sudeikis, Stephen Graham Star in Burberry Campaign\" class=\"wp-image-705\" height=\"962\" src=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/9e285d8cb75a33528a971126f6500314.webp\" width=\"642\" srcset=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/9e285d8cb75a33528a971126f6500314.webp 642w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/9e285d8cb75a33528a971126f6500314-200x300.webp 200w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<div>\n<h3>\n\n\t\n\t\n\t\t\n\t\t\t\t\tCheck Cashmere Scarf\t\t\n\t\n<\/h3>\n<div>\n<div>\n<div>\n<\/div>\n<button>\n<span>\n\t\tBuy Now $645\t<\/span>\n<\/button>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-medium_large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Jason Sudeikis, Stephen Graham Star in Burberry Campaign\" class=\"wp-image-706\" height=\"818\" src=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7eb85facd4cc7d51109ef35fbd9b31dc-768x818.webp\" width=\"768\" srcset=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7eb85facd4cc7d51109ef35fbd9b31dc-768x818.webp 768w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7eb85facd4cc7d51109ef35fbd9b31dc-282x300.webp 282w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7eb85facd4cc7d51109ef35fbd9b31dc.webp 916w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<div>\n<div>\n\t\t\t\t\t\t\t\t\t\tNEW RELEASE\t\t\t\t\t\t<\/div>\n<h3>\n\n\t\n\t\n\t\t\n\t\t\t\t\tCheck Backpack\t\t\n\t\n<\/h3>\n<div>\n<div>\n<div>\n<\/div>\n<button>\n<span>\n\t\tBuy Now $2,095\t<\/span>\n<\/button>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Jason Sudeikis, Stephen Graham Star in Burberry Campaign\" class=\"wp-image-707\" height=\"862\" src=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/790bb44a031244d79cfc7686934e5a37-1024x862.webp\" width=\"1024\" srcset=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/790bb44a031244d79cfc7686934e5a37-1024x862.webp 1024w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/790bb44a031244d79cfc7686934e5a37-300x252.webp 300w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/790bb44a031244d79cfc7686934e5a37-768x646.webp 768w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/790bb44a031244d79cfc7686934e5a37.webp 1084w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<div>\n<div>\n\t\t\t\t\t\t\t\t\t\tBESTSELLER\t\t\t\t\t\t<\/div>\n<h3>\n\n\t\n\t\n\t\t\n\t\t\t\t\tHeavy Cotton Check Bucket Hat\t\t\n\t\n<\/h3>\n<div>\n<div>\n<div>\n<span>\n\n\t$200\n<\/span>\n<span>\n\n\t$400\n<\/span>\n<span>\n\n\t50% off\n<\/span>\n<\/div>\n<span>\n\t\tBuy Now\t<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Jason Sudeikis, Stephen Graham Star in Burberry Campaign\" class=\"wp-image-708\" height=\"1024\" src=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/57da23ded853e4e8c90cc2bbe23f2935-671x1024.webp\" width=\"671\" srcset=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/57da23ded853e4e8c90cc2bbe23f2935-671x1024.webp 671w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/57da23ded853e4e8c90cc2bbe23f2935-196x300.webp 196w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/57da23ded853e4e8c90cc2bbe23f2935-768x1173.webp 768w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/57da23ded853e4e8c90cc2bbe23f2935.webp 884w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<div>\n<h3>\n\n\t\n\t\n\t\t\n\t\t\t\t\tWaterloo Heritage Belted Trench Coat\t\t\n\t\n<\/h3>\n<div>\n<div>\n<div>\n<\/div>\n<span>\n\t\tBuy Now $2,850\t<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-medium_large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Jason Sudeikis, Stephen Graham Star in Burberry Campaign\" class=\"wp-image-709\" height=\"739\" src=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/4bd27ef7ab5f5d3a0f6f938cd9983ac7-768x739.webp\" width=\"768\" srcset=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/4bd27ef7ab5f5d3a0f6f938cd9983ac7-768x739.webp 768w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/4bd27ef7ab5f5d3a0f6f938cd9983ac7-300x289.webp 300w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/4bd27ef7ab5f5d3a0f6f938cd9983ac7.webp 896w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n\t\t\t\t\t\t\t\t\t\tNEW RELEASE\t\t\t\t\t\t<\/div>\n<h3>\n\n\t\n\t\n\t\t\n\t\t\t\t\tCropped Tropical Gabardine Swarby Trench Jacket\t\t\n\t\n<\/h3>\n<div>\n<div>\n<div>\n<\/div>\n<span>\n\t\tBuy Now $2,295\t<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-medium_large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Jason Sudeikis, Stephen Graham Star in Burberry Campaign\" class=\"wp-image-710\" height=\"817\" src=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7359f49b1afe0b34fc332b4a06081499-768x817.webp\" width=\"768\" srcset=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7359f49b1afe0b34fc332b4a06081499-768x817.webp 768w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7359f49b1afe0b34fc332b4a06081499-282x300.webp 282w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7359f49b1afe0b34fc332b4a06081499.webp 814w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<div>\n<h3>\n\n\t\n\t\n\t\t\n\t\t\t\t\tLogo-Embroidered Cotton-Gabardine Harrington Jacket\t\t\n\t\n<\/h3>\n<div>\n<div>\n<div>\n<\/div>\n<button>\n<span>\n\t\tBuy Now $2,050\t<\/span>\n<\/button>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-medium_large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Jason Sudeikis, Stephen Graham Star in Burberry Campaign\" class=\"wp-image-711\" height=\"799\" src=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7efd26d54a4286209ba3ac67c80c9c8a-768x799.webp\" width=\"768\" srcset=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7efd26d54a4286209ba3ac67c80c9c8a-768x799.webp 768w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7efd26d54a4286209ba3ac67c80c9c8a-288x300.webp 288w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/7efd26d54a4286209ba3ac67c80c9c8a.webp 892w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>\n\n\t\n\t\n\t\t\n\t\t\t\t\tWhitstable Hooded Jacket\t\t\n\t\n<\/h3>\n<div>\n<div>\n<div>\n<\/div>\n<span>\n\t\tBuy Now $1,450\t<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"Jason Sudeikis, Stephen Graham Star in Burberry Campaign\" class=\"wp-image-712\" height=\"1024\" src=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/014ead699a74efbd769e951742d18eba-698x1024.webp\" width=\"698\" srcset=\"https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/014ead699a74efbd769e951742d18eba-698x1024.webp 698w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/014ead699a74efbd769e951742d18eba-205x300.webp 205w, https:\/\/relocationobserver.com\/wp-content\/uploads\/2026\/05\/014ead699a74efbd769e951742d18eba.webp 716w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<div>\n<h3>\n\n\t\n\t\n\t\t\n\t\t\t\t\tArchive Checked Silk-Twill Tie\t\t\n\t\n<\/h3>\n<div>\n<div>\n<div>\n<\/div>\n<span>\n\t\tBuy Now $245\t<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\n<br\/><\/p>\n<\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Jason Sudeikis, Stephen Graham and more star in a new Burberry campaign centered around football game day. Shop new Burberry pieces online here.<\/p>\n","protected":false},"author":1,"featured_media":704,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jason Sudeikis, Stephen Graham, Jodie Turner-Smith and More Star in Burberry Sports Campaign - Relocation Observer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relocationobserver.com\/?p=713\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jason Sudeikis, Stephen Graham, Jodie Turner-Smith and More Star in Burberry Sports Campaign - Relocation Observer\" \/>\n<meta property=\"og:description\" content=\"Jason Sudeikis, Stephen Graham and more star in a new Burberry campaign centered around football game day. 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