{"id":804,"date":"2026-05-27T12:07:20","date_gmt":"2026-05-27T12:07:20","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=804"},"modified":"2026-05-27T12:07:20","modified_gmt":"2026-05-27T12:07:20","slug":"moviepass-signs-deal-to-provide-subscription-services-to-independent-cinema-alliance-members-exclusive","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=804","title":{"rendered":"MoviePass Signs Deal to Provide Subscription Services to Independent Cinema Alliance Members (EXCLUSIVE)"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\nMoviePass has signed a new strategic partnership with the Independent Cinema Alliance (ICA). The pact will allow the ICA to provide an integrated subscription model to its network of theaters, which includes approximately 180 member companies and nearly 5,000 independently operated screens across the United States and Canada.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=802\">Anthony Chen, Kamila Andini Named to Shanghai Film Festival Jury<\/a><\/p>\n<p>\n\tIn an interview, MoviePass Founder Stacy Spikes said the ICA\u2019s coalition makes it the third largest domestic exhibition group, just behind AMC and Regal and ahead of Cinemark. He also noted that the theaters generate more than $1 billion in box office revenue annually, which is approximately 15 percent of the North American market. \u201cThis significantly expands our reach,\u201d Spikes said. <\/p>\n<p>\n\tThe collaboration connects MoviePass\u2019 subscription infrastructure directly into ICA\u2019s network of cinemas, allowing users to select and reserve seats, for instance. That, in turn, could drive attendance to participating theaters. Spikes says that users disproportionately buy tickets from cinemas that have MoviePass fully integrated into their ticketing system. He noted that MoviePass\u2019s users tend to be younger and more tech-savvy, with the largest cluster being men between the ages of 25 to 26 and women between 24 to 25. In a release touting the agreement, MoviePass cites research from the exhibition industry trade group Cinema United that found Gen Z moviegoing frequency increased 25% year-over-year \u2014 the largest increase of any demographic \u2014 as well as a Fandango study that found that Gen Z and Millennials are increasingly driving box office momentum. \u201cOur customer base aligns with the heaviest users in the industry,\u201d Spikes says. \u201cWe think we can drive business to these theaters.\u201d<\/p>\n<p>\n\tMoviePass members will be able to use the app for premium format tickets, and will receive \u201cconcession and theater-specific perks\u201d at participating ICA locations beginning this year. <\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=800\">Apple Bringing Back \u2018After the Whistle\u2019 Podcast, Hosted by \u2018Ted Lasso\u2019 Star Brendan Hunt and Sports Broadcaster Rebecca Lowe, for World Cup<\/a><\/p>\n<p>\n\t\u201cThis collaboration reflects ICA\u2019s continued commitment to identifying practical, scalable opportunities that can help independent exhibitors compete, grow attendance, and strengthen customer loyalty,\u201d said ICA Executive Director Frank Rash in a statement. <\/p>\n<p>\n\tRash went on to note that many of his members don\u2019t have the capital to build their own proprietary subscription platform, calling it \u201cnot financially realistic.\u201d <\/p>\n<p>\n\tAlongside the partnership launch, MoviePass is introducing its \u201cSummer Season Pass,\u201dgiving moviegoers access to three months of movies starting at $30 ahead of the release of blockbusters like \u201cThe Odyssey\u201d and \u201cToy Story 5.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=798\">Long-Running Arab TV Format \u2018Stars of Science\u2019 to Be Produced by U.K. Factual Outfit Zinc Media Group<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MoviePass has signed a deal to provide subscription services to Independent Cinema Alliance members, broadening its footprint.<\/p>\n","protected":false},"author":1,"featured_media":803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[815,816,817],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","tag-independent-cinema-alliance-members","tag-moviepass","tag-stacy-spikes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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