{"id":824,"date":"2026-05-27T17:08:42","date_gmt":"2026-05-27T17:08:42","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=824"},"modified":"2026-05-27T17:08:42","modified_gmt":"2026-05-27T17:08:42","slug":"amazon-mgm-studios-embraces-ai-greenlights-three-series-for-prime-video-under-new-genai-creators-fund","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=824","title":{"rendered":"Amazon MGM Studios Embraces AI: Greenlights Three Series for Prime Video Under New \u2018GenAI Creators\u2019 Fund\u2019"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\nAmazon MGM Studios is touting the power of AI to help create \u201ccinematic\u201d entertainment in a big new initiative \u2014 although execs are quick to say it will empower human creative professionals, not replace them.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=822\">The Chicks Are Ready to Make Tour Plans, With \u2018Taking the Long Way\u2019 20th Anniversary Theater Outing Set for Fall<\/a><\/p>\n<p>\n\tThe studio announced the GenAI Creators\u2019 Fund, which is providing funding and access to AI production tools to filmmakers, digital creators and tech startups for developing premium TV shows and movies. Amazon MGM Studios is teaming with sister organization Amazon Web Services (AWS) to launch what they claim will be the industry\u2019s first purpose-built AI production platform for visual storytelling.<\/p>\n<p>\n\t\u201cThe most important thing to remember is, we\u2019re human-centric,\u201d Albert Cheng, Amazon MGM Studios\u2019 chief operating officer, told Variety. \u201cAI tools are meant to empower human creativity, and allow TV shows and movies that would not have been possible before.\u201d<\/p>\n<p>\n\tUnder the GenAI Creators\u2019 Fund, the studio has greenlit three animated series for Prime Video: \u201cPunky Duck\u201d from Jorge R. Gutierrez (director of \u201cThe Book of Life\u201d); \u201cLove, Diana Music Hunters\u201d from Albie Hecht, chief content officer at pocket.watch (and the former president of Nickelodeon who developed \u201cSpongeBob SquarePants\u201d); and \u201cCupcake &amp; Friends\u201d from BuzzFeed Studios. All three series will premiere on Prime Video but no dates have been set yet.<\/p>\n<p>\n\tThe new initiative is being announced at the 2026 AI on the Lot event Wednesday at Culver Studios.<\/p>\n<p>\n\tCheng declined to say how much money recipients of Amazon\u2019s GenAI Creators\u2019 Fund will receive. The grants are for creators to make proof-of-concept pilots and shorts; the studio then decides which of those to greenlight into full projects. In addition to the animated series, Amazon MGM Studios is working with another creator developing a live-action short (whom Cheng declined to identify). In all the AI-enabled projects, the creators are working with human actors and voice actors, Cheng said.<\/p>\n<p>\n\tThe Amazon MGM-AWS AI production platform is dubbed Project Nara, which is being made available exclusively to creators picked for the GenAI Creators\u2019 Fund. The companies describe Project Nara as a \u201ccollaborative workspace\u201d designed for teams that integrates AI production agents with production tools creators already use (such as Maya, Blender, Nuke, Unreal Engine and Adobe\u2019s suite of products). It is built around a \u201cmodel-agnostic architecture,\u201d meaning it combines the best available third-party video models with proprietary models. Project Nara also has \u201cprovenance tracking\u201d to ensure the protection of intellectual property.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=820\">Allie and Dean, the Audio Version: \u2018Off Campus\u2019 Breakouts Mika Abdalla and Stephen Kalyn to Narrate \u2018Intoxicating\u2019 Quinn Erotic Drama \u2018Rent Free\u2019 (EXCLUSIVE)<\/a><\/p>\n<p>\n\t\u201cOne of the biggest complaints we hear from creators is: AI will not do what you want it to do,\u201d Cheng said. Generative-AI video systems today are geared toward social media, he said, and \u201cWe are turning those models into usable tools for the industry.\u201d<\/p>\n<p>\n\tAccording to Cheng, Project Nara promises to reduce the total cost of productions and make them faster. With the three initial partners, Amazon gave them a deadline of five weeks to complete their pilots \u201cto prove it can be done quickly,\u201d Cheng said. Plus, he said, because directors can what a specific scene will look like earlier in the process (i.e., before the start of principal photography) they can make creative adjustments on-set.<\/p>\n<p>\n\tWhat\u2019s unique about Amazon\u2019s approach is that it\u2019s both a studio and a technology company, said Samira Panah Bakhtiar, GM of media and entertainment, games and sports for AWS.<\/p>\n<p>\n\t\u201cAmazon has quietly and methodically assembled the only end-to-end AI content creation ecosystem in the industry, spanning from infrastructure to creative tools to distribution and funding of creative content,\u201d Bakhtiar said. \u201cProject Nara illustrates how AWS can help filmmakers of all kinds bring AI to the full creative pipeline, from concept to screen, using a wide range of familiar models and tools on a cloud trusted by the entertainment industry.\u201d<\/p>\n<p>\n\tHere are the loglines of the projects Amazon MGM Studios of greenlit under then new AI fund:<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=818\">A$AP Rocky to Be Honored With Inaugural Tribeca X Filmmaker of the Year Award; Full Programming Lineup Released (EXCLUSIVE)<\/a><\/p>\n<div>\n<ul>\n<li><strong>\u201cPunky Duck\u201d:<\/strong> A lovable punk duck and his best friend, Smiley Cat, tear through a wildly exaggerated Los Angeles, hilariously stumbling into alien invasions, giant monsters, robot criminal conspiracies, telenovela-style family drama and supernatural mayhem \u2014 all while trying (and usually failing) to do the right thing. Created by Jorge R. Gutierrez, writer-director of animated feature \u201cThe Book of Life\u201d for 20th Century Studios and creator of \u201cEl Tigre: The Adventures of Manny Rivera\u201d for Nickelodeon and \u201cMaya and the Three\u201d for Netflix.<\/li>\n<li><strong>\u201cLove, Diana Music Hunters\u201d:<\/strong> Based on pocket.watch creator partner Diana, the most-followed girl on YouTube, a young band of K-pop space-traveling musicians races to Planet Goo, where they must perform a concert to restore the music and save the aliens. Created by Albie Hecht at pocket.watch.<\/li>\n<li><strong>\u201cCupcake &amp; Friends\u201d:<\/strong> A relatable cupcake and her friends face the hilarious and thrilling challenges of a sleepover, with unexpected twists at every corner. Created by BuzzFeed Studios.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon MGM Studios unveiled the GenAI Creators\u2019 Fund, which will provide funding and access to AI production tools built on AWS, and announced deals for projects from Albie Hecht and Jorge Gutierrez.<\/p>\n","protected":false},"author":1,"featured_media":823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[831,12,832],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv","tag-albie-hecht","tag-amazon-mgm-studios","tag-jorge-gutierrez"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon MGM Studios Embraces AI: Greenlights Three Series for Prime Video Under New \u2018GenAI Creators\u2019 Fund\u2019 - 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