{"id":885,"date":"2026-05-28T14:36:02","date_gmt":"2026-05-28T14:36:02","guid":{"rendered":"https:\/\/relocationobserver.com\/?p=885"},"modified":"2026-05-28T14:36:02","modified_gmt":"2026-05-28T14:36:02","slug":"disney-philips-launch-themed-mri-machines-using-beloved-stories-and-characters-to-comfort-children-undergoing-scans","status":"publish","type":"post","link":"https:\/\/relocationobserver.com\/?p=885","title":{"rendered":"Disney, Philips Launch Themed MRI Machines Using \u2018Beloved Stories and Characters\u2019 To Comfort Children Undergoing Scans"},"content":{"rendered":"<div>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div>\n<p>\nDisney has collaborated with Dutch health-tech multinational Philips to create themed MRI scanners for children undergoing imaging procedures.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=883\">Real-Time AI Video Startup Reactor, Founded by Ex-Apple Engineers, Raises $59 Million From Jeffrey Katzenberg\u2019s WndrCo and Others (EXCLUSIVE)<\/a><\/p>\n<p>\n\tThe scanners, which launched this week in the U.S. and U.K. among a handful of other countries, will see Disney stories and characters integrated into Philips Ambient Experience for MRI to create an immersive environment resulting in a more calming experience for patients.<\/p>\n<p>\n\tMRI scanners are typically large, loud and cramped and require patients to lie very still for up to 40 minutes. If a patient is unable to complete a scan adequately they may require additional scans or even sedation.<\/p>\n<p>\n\tA study conducted at six European hospitals showed that the Disney-themed ambient experience reduced stress levels in post-scan paediatric patients aged between 6 and 10. It also saw pauses during scans drop by 63% compared to those without intervention.<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=881\">CNN Sues AI Firm Perplexity, Alleging It Engaged in \u2018Massive Copyright Infringement\u2019<\/a><\/p>\n<p>\n\tMedical facilities with eligible machines across 87 countries worldwide are eventually set to receive the tech.<\/p>\n<p>\n\t\u201cAt Disney, we believe stories have the power to bring comfort and emotional connection to children and families,\u201d said Lisa Haines, SVP for corporate social responsibility at The Walt Disney Company. \u201cWe\u2019re proud to collaborate with Philips to extend that impact into MRI rooms in a meaningful way\u2014using our beloved stories and characters to help provide moments of escape, normalcy, and reassurance during what can be an intimidating experience for kids in hospitals.\u201d<\/p>\n<p>\n\tPhilips\u2019 chief medical officer Atul Gupta said: \u201cBy bringing Disney stories into the MRI environment, we are helping create a setting where children can feel more at ease and remain still during scans. Reducing stress can improve the experience for young patients and their families, while helping care teams deliver efficient, high-quality imaging so they can care for more children each day, supporting better care for more people.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/relocationobserver.com\/?p=879\">Toronto Market, Fronti\u00e8res\u00a0to Launch Genre Showcase in September (EXCLUSIVE)<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Disney and Philips have collaborated on themed MRI scanners to comfort children undergoing imaging procedures.<\/p>\n","protected":false},"author":1,"featured_media":884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[896],"class_list":["post-885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz","tag-disney-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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