Shares of Roku hit a 52-week high Friday on a report that the streaming platform company is in talks to sell itself.
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Roku’s stock closed at $143.66/share Friday, up 20% for the day, pushing its market cap up to about $21.3 billion. That came after Bloomberg reported that Roku has been “in discussions with at least one U.S. media company about a potential combination,” citing anonymous sources. The report did not identify the media company.
A Roku rep did not immediately respond to a request for comment.
Roku, founded in 2002, was one of the earliest players in the streaming-devices space — and it has remained independent since then, battling for market share against tech giants like Amazon, Google, Samsung and Apple.
The company, after years of struggling to achieve profitability, reported its first full-year profit for 2025, with net income of $88.4 million on revenue of $4.74 billion (up 15% year over year). It recently raised its full-year 2026 profit guidance for adjusted EBITDA to $675 million (up from $635 million previously).
In addition, for the first time, in the first quarter of 2026 Roku reported results for its advertising and subscriptions operating units (which are housed in its Platform segment) to give investors more insight into its business. The company touted Q1 as its highest quarter to date for premium subscription sign-ups. In the first quarter, total streaming hours across the Roku platform were 38.7 billion, up 8% year over year.
Roku in April said it surpassed 100 million streaming households worldwide (defined as the number of distinct user accounts streaming on its platform in a given 30-day period).
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