The Best Tennis Brands to Shop Ahead of the U. S Open

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Tennis has never been more in fashion.

On-court (and court-side) style will be on full display when the U.S Open returns to Flushing this weekend. Defending champions Carlos Alcaraz and Aryna Sabalenka headline a field that also includes Coco Gauff, Novak Djokovic, Jessica Pegula and Ben Shelton.

Earlier this year, the ATP launched “Athlete Arrivals,” tennis’s version of the NBA tunnel walk that gives players a dedicated fashion moment before matches, enlisting former GQ fashion director Mobolaji Dawodu to style stars including Taylor Fritz, Frances Tiafoe and Alexander Zverev. The initiative grew out of an ATP Styling Studio first tested ahead of last year’s U.S Open.

What can we expect from arrivals? Preppy tennis-white uniforms have given way to retro polos, micro shorts, ’90s color blocking and Y2K-inspired kits. And there will be no shortage of luxury brands. Fashion houses have increased their relationship with the sport, signing stars including Sinner and Sabalenka with Gucci, Alcaraz with Louis Vuitton and Gauff with Miu Miu.

Performance brands are mining their archives, too. Adidas has rolled out three heritage-driven collections for the U.S. hard-court season, including New York kits slated for Jessica Pegula and Alexander Zverev; New Balance has introduced a dedicated NYC capsule alongside fresh colorways of Gauff’s signature shoes; Wilson’s “Always New York” collection channels classic American tennis through a downtown New York lens; and Lululemon, which has been testing its first sweat-concealing ShowZero technology on Tiafoe.

Even jewelry brands have gotten in on the action. On Thursday morning, the California-based Gorjana announced 18-year-old tennis standout Iva Jovic as the newest face of Gorjana Sports Club, launching this adorable tennis ball necklace charm.

Whether you’re actually hitting the court or just dressing for a Honey Deuce at Arthur Ashe, these are the tennis brands and pieces worth shopping before the first serve.